Download or read book Facts about Army Advertising written by and published by . This book was released on 1987 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program Corrected as of January 21 1946 written by United States. Adjutant General's Department and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facts about Publicity and Advertising in Conjunction with the Army Recruiting Program Corrected as of October 8 1946 written by United States. Adjutant General's Department and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Facts for Publicity and Advertising in Conjunction with the Army Recruiting Program written by and published by . This book was released on 1946 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising for Military Recruiting how Effective is It written by United States. General Accounting Office and published by . This book was released on 1976 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Army Advertising written by and published by . This book was released on 1998* with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes Aptitudes and Aspirations of American Youth written by National Research Council and published by National Academies Press. This book was released on 2003-02-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Download or read book Recruiting Effects of Army Advertising written by and published by . This book was released on 1989 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyzes the effects of Army advertising on recruiting. It uses an econometric analyses of information describing advertising patterns for the three-year period from 1981 to 1984. A model that controls for economic conditions, local area characteristics, the magnitude and direction of recruiter effort, and levels of other recruiting resources permits identification of the independent effects of different advertising purchases on the short-run supply of high-quality enlistments in the Army. The results show that, in general, advertising expenditures in a given month have a significant and immediate effect on the number of high-quality enlistments in the Army. Moreover, the advertising increases enlistments for as long as six months. The effects imply that the Army's national and local advertising programs compare favorably with other recruiting tools in terms of cost per high-quality enlistee.
Download or read book U S Army Advertising from the Recruits Viewpoint written by Timothy W. Elig and published by . This book was released on 1985 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper focuses on the recruits' self-reported media habits, recall of Army advertising by media, and reported response to Army advertising. This paper examines the media habits of Army recruits and profiles the media that are most likely to draw an audience from which the Army needs to recruit in order to sustain a high quality force. While there are many commercial vendors for information on the media habits of young Americans, they are all geared to reporting results only in terms of who is likely to buy a product among those who can afford to buy. The military services cannot depend just on these commercial services to tell them how to reach military-service qualified youth. Recruits were surveyed upon accessioning at all Army Reception Stations. Data from the 1982 and 1983 ARI New Recruit Surveys were examined using log-linear modeling techniques. Media habits were found to differ in significant ways by recruit demographic characteristics (e.g., age, region of country, sex, and ethnic group) as well as recruit quality indicators (i.e., Armed Forces Qualification Test Scores and education). Targeting of Army advertising was shown to be successful in cases like the direct mail campaign to high school students--high school graduates recall the advertising to a much greater extent than do nongraduates over and above any differences in recall related to AFQT. Findings have been utilized in advertising program reviews and program development.
Download or read book Recruiting Effects of Army Advertising written by James N. Dertouzos and published by RAND Corporation. This book was released on 1989-01-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyzes the effects of Army advertising on recruiting. It uses an econometric analysis of information describing advertising patterns for the three-year period from 1981 to 1984. A model that controls for economic conditions, local area characteristics, the magnitude and direction of recruiter effort, and levels of other recruiting resources permits identification of the independent effects of different advertising purchases on the short-run supply of high-quality enlistments in the Army. The results show that, in general, advertising expenditures in a given month have a significant and immediate effect on the number of high-quality enlistments in the Army. Moreover, the advertising increases enlistments for as long as six months. The effects imply that the Army's national and local advertising programs compare favorably with other recruiting tools in terms of cost per high-quality enlistee.
Download or read book Promotional Budgets and the U S Army written by John Charles Burke and published by . This book was released on 1973 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Cross sectional Comparison of Army Advertising Attributes written by Todd A. Baker and published by . This book was released on 1990 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Mass Media Advertising on U S Army Recruiting written by Robert N. Mirelson and published by . This book was released on 1982 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study was the evaluation of the Army advertising program for FY 81. A sample of 300 Army recruits was utilized to determine what attitudes the individuals possessed and if they were affected by mass media messages. In the sample studied, the proper audience was targeted and recruited. Somewhere in the recruitment process, prospects received satisfaction that their wants and needs would be fulfilled by enlisting in the army. A large portion of the sample was motivated enough by Army advertisements to seek further information about the Army, and an even larger portion was directly motivated to enlist. Also, the Army appeared to have a good corporate image among new recruits. It was concluded the Fy 81 advertising program was successful, but further research was required to determine the wide range of effects of Army advertising. (Author).
Download or read book Is Military Advertising Effective written by James N. Dertouzos and published by . This book was released on 2003 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents research findings from a RAND project titled "The Relative Cost Effectiveness of Military Advertising," the goal of which was to develop and apply a methodology for assessing the cost effectiveness of the services' advertising programs and to provide guidance for a more efficient allocation of resources in the future. The project was sponsored by the Director for Accession Policy (Force Management Policy). This report examines issues related to the effectiveness of recruiting advertising during the 1980s and 1990s. It describes the policy context, summarizes the current state of knowledge, and identifies several conceptual and methodological issues. In addition, it describes a framework developed for estimating advertising effects and how that framework was applied in an analysis of 198Os Army advertising programs. It also discusses how this methodology was used to analyze 1993-1997 DoD-wide information. The empirical results from the study strongly support the view that advertising has been a cost effective recruiting tool and provide some guidance for future improvements. Data deficiencies and analytic challenges associated with recruiting environment complexity, however, made it impossible to determine the most effective mix of advertising. Nonetheless, the concepts and methods developed can help guide future advertising research, and the general policy conclusions regarding past advertising programs remain valid. Additional research is necessary if future allocations of recruiting resources, including advertising dollars, are to be made optimally.
Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising s effectiveness written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Is Military Advertising Effective An Estimation Methodology and Applications to Recruiting in the 1980 s and 90s written by and published by . This book was released on 2003 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents research findings from a RAND project titled "The Relative Cost Effectiveness of Military Advertising," the goal of which was to develop and apply a methodology for assessing the cost effectiveness of the services' advertising programs and to provide guidance for a more efficient allocation of resources in the future. The project was sponsored by the Director for Accession Policy (Force Management Policy). This report examines issues related to the effectiveness of recruiting advertising during the 1980s and 1990s. It describes the policy context, summarizes the current state of knowledge, and identifies several conceptual and methodological issues. In addition, it describes a framework developed for estimating advertising effects and how that framework was applied in an analysis of 198Os Army advertising programs. It also discusses how this methodology was used to analyze 1993-1997 DoD-wide information. The empirical results from the study strongly support the view that advertising has been a cost effective recruiting tool and provide some guidance for future improvements. Data deficiencies and analytic challenges associated with recruiting environment complexity, however, made it impossible to determine the most effective mix of advertising. Nonetheless, the concepts and methods developed can help guide future advertising research, and the general policy conclusions regarding past advertising programs remain valid. Additional research is necessary if future allocations of recruiting resources, including advertising dollars, are to be made optimally.
