Download or read book Factors that Lead Millennial Alumni to Donate to Their Alma Mater written by Robert Andrew Morgan and published by . This book was released on 2014 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined the characteristics and predictors of Millennial alumni who donated financially to their alma mater and those who did not by reviewing data from the Alumni Attitude Survey (AAS). The data set was composed of 2,108 Millennial respondents and 1,110 as Generation X respondents. This study can help university foundation and alumni association staff members to determine why their donors, specifically Millennial alumni, give to their institution and how to be more effective in requesting for a financial donation from them. Generating consistent support from alumni and other donors is an economic necessity for postsecondary institutions. As current students graduate, institutions need to know how they can entice these alumni to provide financial support. This dissertation fills the gap in the literature by providing new research on the effect Millennial student involvement has on the likelihood they will become donors to their alma mater. This dissertation used Astin's (1984) involvement theory as a foundation for the research. The connection that alumni have with their alma maters and the outcome of donations after graduation may stem from the connections that these alumni established while involved in activities as undergraduates. Astin's involvement theory provides some insights into identifying the experiences that help to inspire alumni to donate financially and helps institutions identify and devise new ways of using these experiences to help increase donations. The positive emotional experiences from undergraduate involvement may be motivation to donate to one's alma mater. This study identified the involvement characteristics of undergraduate Millennial alumni donors, the differences between these donors and nondonors, and predictors of undergraduate Millennial alumni donor behavior. This study focused on the potential relationship between involvement and student satisfaction and subsequently, found statistically significant variables that influenced Millennial alumni to donate to their alma mater. Specifically, Millennial alumni who were involved in organizations that relate to peer involvement; such as fraternity/sorority involvement, participation in intramural athletics, community service, residence halls participation, and the alma mater providing or encouraging relationships with other students, encouraging the attendance at athletic events, providing student leadership opportunities and providing opportunities to interact with alumni relate to one donating to their alma mater. These variables were statistically significant, but they were also practically significant, meaning that the findings do make a difference in helping to identify factors that lead to Millennial alumni to donate to their alma mater. The findings in this dissertation reiterate the importance of student engagement on the campus. An institution's faculty and staff involvement with undergraduates, specifically those staff who work directly with student organizations, are vital for student engagement that lead to graduation and future donations as an alumnus.

Download or read book Factors Leading Alumni of Public Universities to Financially Contribute to Their Alma Mater written by Timothy Andrew Aslinger and published by . This book was released on 2018 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explored the relationship between student engagement, alumni engagement, potential for alumni engagement, perception, biographic factors, and inclination to give. The researcher surveyed alumni from a medium-sized public university, who earned an undergraduate degree from the institution between 2000 and 2009. A strong relationship was found between alumni engagement and inclination to give, a moderate relationship between perception and giving inclination, and a weak relationship between student engagement and inclination to give. The study did not reveal a significant relationship between age, gender, marital status, and inclination to give. These results lead the researcher to recommend institutions invest in alumni relations programming. The researcher recommends future studies explore additional factors including ethnicity, employment, location, and other biographic factors.

Download or read book Anatomy of an Alumnus Commentary written by David Weerts and published by . This book was released on 2011 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's resource scarce environment, it is no surprise that colleges and universities are seeking innovative ways to bolster charitable giving among their alumni. Stripling's article focuses on how alumni research conducted at Claremont McKenna College aims to find out what graduates need and expect from their alma mater. Claremont McKenna leaders hope, in part, that such information will be useful in designing cultivation strategies to increase giving among their graduates. The central question underlying their effort is: "What can our institution do to increase alumni giving?" In perilous economic times, this question is on the forefront of every advancement executive's mind. Research on alumni giving would underscore consultant, Donald Summer's point in the article that "there's no magic bullet" when it comes to understanding what makes alumni give. Rather a complex set of factors collectively explain alumni generosity for their alma mater. Drezner's (2011) recent monograph summarizes several categories of theories as they seek to explain giving among alumni. Some of these theories examine how intrinsic and extrinsic motivations are played out in giving decisions. Furthermore, particularly intriguing discussion highlighted in Stripling's article is the idea that Millennial alumni (individuals born between 1982 and 2001) "are seemingly dropping off the face of the Earth" as stated by Patrick Roche, Claremont McKenna's director of annual giving. Alternatively, young alumni are said to be "more likely to support causes that are global in scope" according to Rae Goldsmith, vice president of advancement resources at the Council for Advancement and Support of Education. What these two observations suggest is that there is a wide gulf between what colleges and universities offer, and what young alums desire from their alma mater. If it is true that future generations of alumni are increasingly drawn to global causes, institutions might redesign themselves to become a resource for graduates who seek to connect their giving to important societal issues. Such a strategy aligns with research suggesting that today's major donors are more interested in solving problems than promoting institutional ambitions. The national movement toward public engagement in higher education could provide advancement officers with models for constructing mutually beneficial relationships that serve alumni, institutions, and society at large. Such a strategy may truly "get at the anatomy" of the alum, connecting graduates with larger sets of problems for which higher education could be a solution. [This document presents a commentary on: "Anatomy of an Alumnus" by Jack Stripling" published in "Inside Higher Ed" August 2, 2010. "Anatomy of an Alumnus," its commentary, a list of suggested readings, and discussion questions are included.].

Download or read book Cultivating a Giving back Culture written by Sarah B. Hart and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivating relationships with millennial donors -- individuals born between 1982 through 1995 -- has become a topic of interest for researchers, organizations and fundraisers. Kansas State University had begun creating a "giving-back culture" among current students through a student-led campaign, in the hope of augmenting alumni donations to the university in the future. This study explored current students' motives to give back to their university, determined the factors influencing their decision-making process, and discerned the effects of a student-giving campaign on postgraduates' giving behavior. Roger's Diffusion of Innovations model helped explain the influence of communication channels and opinion leaders on the decision-making process of millennial donors, both alumni and current students. This study found that millennials are motivated to donate based on several campaign factors, such as the mission, how the money is be used, the receiving of a gift for their donation, and pride in the institution. Friends and close colleagues have a positive influence on millennials' donation decisions. Millennials also were found to have a preference for the traditional medium of newspaper, along with a high degree of influence for campaign events with face-to-face communication. The lack of apparent effect for students' self-reported preferences for social media seems to indicate that either diffusion is not at work for this campaign, or that the diffusion process has yet to accelerate for giving back. These findings support previous research on alumni-donor motivations as well as build a foundation for future studies on millennial-donor motivations.

Download or read book Examining the Influence of Graduate Student Experiences on Graduate Alumni Giving written by Kevin Fleming and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As private philanthropy has become established as a critical source of financing for higher education institutions, a growing body of research has begun to explore those factors that enhance the likelihood that alumni will donate to their alma mater. One of the potential influences upon alumni giving that researchers have begun to investigate is how positive or negative student experiences increase or decrease the likelihood that alumni will "give." However, much of this research focuses on the undergraduate alumni experience, and little consideration has been given to studying graduate alumni as a population with distinct giving tendencies, influences, and student experiences. The purpose of this study is to examine the relationship between graduate student experience and graduate alumni giving. I use Astin's (1970) theory of Input-Environment-Output to inform my theoretical framework, where personal characteristics (Inputs) interact with student behaviors, student perceptions, alumni behaviors, and alumni perceptions (Environment) to influence graduate alumni giving behaviors (Output). I use factor analysis to identify behavioral and perceptual factors within both student and alumni experience, Chronbach's alpha reliability to verify variable cohesion, and path analysis to identify the most significantly influential variables on graduate alumni giving by calculating the direct, indirect, and total effects of personal characteristic, student behavior, student perception, alumni behavior, and alumni perception factors. The central hypothesis of the study was that positive student experiences will lead to increased graduate alumni donating behavior. The results of the study somewhat support the hypothesis, in that student experiences had only moderate significant effects directly on graduate alumni giving. Personal characteristics also had moderate influence on giving, whereas alumni experiences had the most substantial influence on graduate alumni giving. However, both student experiences and person characteristics powerfully influenced alumni experience, which in turn has substantial influence on giving. Importantly, a reduced model is identified that provides an empirically tested framework for studying graduate alumni giving.

Download or read book Why Alumni Don t Give written by M. Linda Wastyn and published by . This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project explores why non-donors do not give to their alma mater. Interviews with 12 non-donors allowed for an in-depth examination of the decision-making process of these non-donors. The Van Slyke and Brooks (2005) model of alumni giving and Schervish's (2000b) supply-side theory of philanthropy provided the conceptual framework. These findings suggest that where donors and non-donors differ is in the ways in which they socially construct their college experiences to create their own realities. This reality becomes the narrative lens through which non-donors interpret and evaluate requests for donations to the college. Variables such as their reasons for attending college, how they fit college into their life, and if they viewed college as a commodity emerged as important themes in non-donor narratives. Other process variables -- who makes the giving decisions and how they prioritize giving -- come into play for these non-donors as well. This study demonstrates the need to include non-donors in research that explores factors that motivate alumni to give to their alma mater and confirms that examining the impact of demographic characteristics and experiences on alumni giving cannot rely on oversimplified pictures of only one or two variables.

Download or read book Engaging Diverse College Alumni written by Marybeth Gasman and published by Routledge. This book was released on 2013-02-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.

Download or read book Facilitating Higher Education Growth through Fundraising and Philanthropy written by Alphin Jr., Henry C. and published by IGI Global. This book was released on 2015-12-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many institutions facing dwindling state and government funding often rely on the patronage of others in order to establish monetary security. These donations assist in the overall success and development of the institution, as well as the students who attend. Facilitating Higher Education Growth through Fundraising and Philanthropy explores current and emergent approaches in the financial development and sustainability of higher education institutions through altruistic actions and financial assistance. Featuring global perspectives on the economics of philanthropy in educational settings and subsequent growth and development within these environments, this book is an exhaustive reference source for professors, researchers, educational administrators, and politicians interested in the effects of altruism on colleges and universities.

Download or read book What Factors Influence Alumni Giving at Two Historically Black Medical Schools written by Alicia D. Holloway and published by . This book was released on 2019 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically black medical schools pride themselves on training primary care physicians and other health care professionals. Alumni giving and philanthropy are two avenues for financially supporting these medical schools, which can supplement the institutional funding not provided by the government. With the recognizable decline of state and federal funding available to HBCUs, it becomes increasingly important to cultivate alumni for future institutional donations. These gifts can reduce HBCU’s dependence on government funding and improve alumni engagement. The purpose of this research is to understand what motivates alumni of HBCU medical schools to financially contribute to their alma mater.

Download or read book Factors that Influence Alumni Giving at Three Private Universities written by Tyson L. Pinion and published by . This book was released on 2016 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: State and federal funding for higher education is becoming more restrictive at the same time competition for donations to non-profit and educational institutions grows. As such, university development departments are challenged with identifying potential donors and with adopting more efficient practices so as to ensure successful fund-raising campaigns. This study used de-identified alumni donation information from three, private, Ohio-based universities over a 10-year period, 1995-2005. Using Astin's Theory of Student of Involvement (1984) as its framework, the researcher sought to determine what influence, if any, alumni demographic information, undergraduate fields of study, and undergraduate experiences in on-campus academic, social, and athletic pursuits have on alumni donations. A significant finding from this study is the fact that having alumni involved in more than one on-campus academic, social, or athletic pursuit was the most significant predictor of alumnus total donations, the study's criterion variable. This study is believed to be the first to have applied Astin's student involvement theory to alumni donation patterns. Future researchers may identify even more opportunities to target philanthropic opportunities among alumni so as to ensure more efficient, effective higher education donor campaigns..

Download or read book Engagement as a Predictor of Charitable Giving to One s Alma Mater written by Kelly Basden Lawrie and published by . This book was released on 2021 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years institutions of higher education have received increased pressure to enhance private charitable gift support in divisions of university advancement (Drezner, 2013). Divisions of university advancement frequently depend on tracking past gifts to predict future gifts and not consistently consider whether alumni engagement is a predictor of future giving (Kelly, 1998). Alumni engagement is defined as, "Activities that are valued by alumni, build enduring and mutually beneficial relationships, inspire loyalty and financial support, strengthen the institution's reputation and involve alumni in meaningful activities to advance the institution's mission" (CASE, 2018, p. 5). The purpose of this study was to evaluate how engagement as a student and as an alumnus relates to alumni charitable giving. The study considered engagement factors that specifically related to the undergraduate student experience as well as factors related to alumni. This study considered which factors may be predictive of charitable giving as an alumnus. This study also considered whether the stage of relationship between the alumnus and the university, when a charitable gift was made, predicted lifetime charitable giving amount. The study examined engagement as it pertains to giving using forward logistic regression analysis and forward multiple regression to examine variables and their relationships. The population of this study was alumni of a small private religiously-affiliated university in the Midwest and utilized a secondary data set. Results of the forward logistic regression produced a three-factor model, indicating that receiving a university scholarship more than doubled the odds of an alumnus making a gift to their alma mater. The result of the forward multiple regression did not indicate that participation in a team sport or membership in a registered student organization increased the odds of charitable giving to one's alma mater. Forward logistic regression generated a three-factor model that significantly impacts charitable giving as an alumnus; -2 Log Likelihood = 42,604.74, X^2(3, 32119) = 1919.39, p

Download or read book Community College Alumni Engagement written by Amy Hall and published by . This book was released on 2016 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community colleges have begun to rely more heavily on private funding sources like alumni donations to support their overall fiscal health. This correlational study tested the theory of planned behavior as it relates to level of engagement through social media for community college alumni and alumni giving behavior for Virginia’s community colleges. More specifically, it attempted to determine whether a relationship exists between alumni use of their alma mater’s Facebook page and engagement behaviors. Survey data were gathered from participating colleges and from a randomly drawn sample of alumni of Virginia’s 23 community colleges (N=4,100) using the Virginia Community College Alumni Giving Survey, an instrument that incorporates the Ranganathan and Henley (2008) measure of giving intention. Multiple regression analysis was used to provide insight into the strength of relationships among the variables. While the original null hypothesis could not be rejected at the .05 alpha level, additional analyses revealed statistically significantly relationships among the variables, under different conditions, led to the conclusion that consistency of effort in building and maintaining relationships with alumni is vitally important to alumni fundraising programs. Recommendations for further research include repeating the current study under more consistent conditions with broader participation by community colleges, studying alternative forms of engagement – with or without the mitigating factor of social media – in pre-test/post-test format, and utilizing qualitative research methods to provide greater insight into donor motivations in general and alumni giving motivations specifically.

Download or read book Analysis of Alumni Giving Based on Student Activity Involvement written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little research has uncovered clear results on why post-secondary alumni give or which alumni might be more inclined to give. The most significant predictor of future giving for alumni to their alma mater is past giving (Okunade and Justice, 1991). This creates an unfortunate situation for today's post-secondary leader, where they need to be more reliant on fundraising results to overcome budget shortfalls while knowing their fundraising staffs only have the ability to determine the likelihood of an alumni to give through meeting with them. This problem is only more exacerbated for public post-secondary leader, who has dealt with dwindling state support for years (Mitchell et al., 2018). The goal of this analysis was to see if we could identify alumni more likely to donate based on involvement in certain student activity types. From there, those involved in fundraising and leading post-secondary institutions could then have segmented group of alumni more likely to donate that they can focus solicitations on. In this analysis multiple logistic regressions are conducted to show the impact of participating in at least one of eight student activity types on making at least one gift six to nine years removed from graduation. The findings show that involvement in any of the eight student activity types measured will increase the likelihood of alumni giving, with those participating in varsity sport, greek, or campus leadership activities being over 2 times more likely to give.

Download or read book Preferred Methods of Communication of Millennial Alumni of the University of Arkansas Agricultural Education Communications and Technology Department and the Impact of Brand Community on Potential Philanthropy written by Wells William Clark and published by . This book was released on 2021 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O'Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The purpose of this study was to describe the most preferred communications methods of young Agricultural Education, Communications and Technology Department alumni (graduates from 2008-2018) to encourage initial and consistent financial giving. The study also attempted to identify the impact of brand community on potential AECT philanthropic income. Research objective one aimed to describe desired communications methods of AECT young alumni. With an average daily screen time of 205 minutes (Simple Texting, 2019), it was not surprising to see that the methods of communication that respondents ranked as their top two choices were "E-Mail" and "Links to Online Giving" (n=27). Research objective two aimed to describe content that influenced AECT young alumni's' willingness to give. Most respondents (n=28) said they consumed AECT Department social media at least once per month and were at least somewhat willing to financially give to the department. Twenty-one participants said that the AECT Department was at least in their top three philanthropic priorities regardless of social media engagement. More specifically, when looking at respondents who engage with AECT social media at least once per month, 18 respondents said that AECT was in their top three priorities or their top priority. Research objective three aimed to describe the relationship between AECT young alumni's on-campus & alumni experiences and their willingness to give. When asked about their satisfaction with their AECT extra-curricular activities, most participants said they were somewhat dissatisfied with their extra-curricular activities as an AECT student (n=28). However, of the respondents who said they were somewhat dissatisfied, 14 of them said they were still somewhat willing to give to the department. The study also reported that most respondents had low involvement or no involvement at all in extra-curricular activities (n=35). However, of those 35 participants, 20 said they were still somewhat willing (n=15) or extremely willing to give (n=5). Finally, the goal of research objective four was to describe the average dollar amount young alumni can contribute to AECT. Most participants reported that they could currently donate less than $100 (n=29). 29.63% of respondents said they could currently donate $100 - $499. The findings of this study indicate that development officers should place emphasis on young Millennial alumni and that more studies should be conducted to best generalize the AECT young alumni population. Emphasis should be placed on determining differences between the responses to this study and those who did not participate in the study.

Download or read book Understanding Annual Giving and what Motivates Young Alumni to Give to Their Alma Mater written by Danielle David and published by . This book was released on 2020 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Who Gives Characteristics of Community College Alumni Donors written by Lisa Ann Skari and published by . This book was released on 2011 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Why Don t They Give Back written by Jasmine Alysse Pope and published by . This book was released on 2014 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the literature, HBCU alumni non-donors were perceived to possess the opposite characteristics of alumni that do give financially. In order to further examine the lack of alumni giving at HBCUs, this study evaluated previously identified characteristics of HBCU alumni that choose not to financially support their alma maters. The purpose of this study was to examine how income, student experience, religious charitable giving, alumni perceptions, and alumni engagement, relate to alumni giving at HBCUs. An explanatory correlational design was used to address the research questions posed in this study. The 4,500 person sample, which consisted of donors and non-donors, was selected from two HBCUs using a stratified random sampling process. Data collection occurred through an 18-question online survey. The large majority of the participants were donors, while 44% of the non-donors reported not being contributors due to a limited discretionary income. The participants were overwhelmingly satisfied with their academic experience, extracurricular experience, decision to attend their alma mater, and post-graduation success. In addition, a large percentage of the participants attended a church and made charitable contributions on a weekly basis. All of the relationships were found to be statically significant (p