Download or read book Pharmaceutical Marketing Management written by N. Udupa and published by Manipal Universal Press. This book was released on 2016-01-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.

Download or read book Pharma Marketing Management written by Dr. Ritu Kataria and published by Thakur Publication Private Limited. This book was released on 2021-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities

Download or read book BASICS OF MARKETING English written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Download or read book written by and published by Arihant Publications India limited. This book was released on with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2012-10-24 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Download or read book Organisational Behaviour 6e written by SINDING and published by McGraw Hill. This book was released on 2018-02-28 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth edition of Organisational Behaviour provides a thorough introduction to the field for students and aspiring practitioners alike. Comprehensively revised to reflect the most recent developments, this text also retains its strong research foundations. Balancing a psychological approach with social perspectives, covering the effects of personality, emotions, values and group dynamics on an organisation, this book also has a strong business focus emphasising the role of an organisation’s leaders, structure and politics on its overall behaviour. Key features: New end of chapter case studies for each chapter with relevant examples from across the globe, featuring companies such as United Airlines, Zara and HP, covering the chapter’s main topics, applying the key theories and emphasising what has been learnt. New chapter on organisational architecture combining and refining two previous chapters on organisational structure and organisational design. New IRL logos to highlight sections that can be seen and applied directly to real life situations. OB in Practice mini cases throughout the chapters have been revised and updated to provide concise international examples, enabling the reader to apply theories learnt into practice. Re-organised chapter structure to ensure greater synergy between chapters and improved flow of knowledge throughout the text. Available for the first time with Connect, our highly reliable, easy-to-use digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results.Also with access to SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.

Download or read book Marketing Research Consumer Behaviour written by P Saravanavel and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Strategic Marketing written by Ross Brennan and published by Bloomsbury Publishing. This book was released on 2007-10-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/

Download or read book The Behaviour Change Wheel written by Susan Michie and published by . This book was released on 2014-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.

Download or read book ECEI2009 4th European conference on entrepreneurship and innovation written by Johan Breat and published by Academic Conferences Limited. This book was released on 2009 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Download or read book Consumption based emissions reporting written by Great Britain: Parliament: House of Commons: Energy and Climate Change Committee and published by The Stationery Office. This book was released on 2012-04-18 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Department for Energy and Climate Change's (DECC) official CO2 figures - that count territorial emissions from power stations and transport, etc, within UK borders - show nearly 20% reduction between 1990-2009. But research commissioned for the Department for the Environment Food and Rural Affairs reveals that CO2 emissions were 20% higher in 2009 if consumption based emissions - from imported goods - are included. The fall in territorial emissions was not mainly the consequence of the Government's climate policy. Rather it was the result of the shift in manufacturing industries away from the UK and the switch from coal to gas-fired electricity generation that began in the early 1990s. Since 1990 carbon dioxide emissions from imports have almost doubled (from 166 million tonnes (Mt) CO2 to 331 Mt CO2 in 2009). If the UK wishes to encourage emissions reductions in countries that manufacture and export goods to the UK, the MPs say the Government should recognise the growth in the UK's consumption-based emissions. Acknowledging that UK consumption is driving up territorial emissions in other countries could increase the UK's leverage over those emissions and help to secure a binding global agreement on carbon cuts. There is sufficiently robust data available to develop new policy options and identify carbon-intensive behaviours that are overlooked by concentrating on territorial emissions alone. Ministers should explore the options for incorporating consumption-based emissions data in to the policy making process and setting emissions targets on a consumption-basis at the national level.

Download or read book Creating Knowledge based Healthcare Organizations written by Nilmini Wickramasinghe and published by IGI Global. This book was released on 2005-01-01 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Knowledge Based Healthcare Organizations brings together high quality concepts closely related to how knowledge management can be utilized in healthcare. It includes the methodologies, systems, and approaches needed to create and manage knowledge in various types of healthcare organizations. Furthermore, it has a global flavor, as we discuss knowledge management approaches in healthcare organizations throughout the world. For the first time, many of the concepts, tools, and techniques relevant to knowledge management in healthcare are available, offereing the reader an understanding of all the components required to utilize knowledge.

Download or read book The Quarterly Review of Marketing written by and published by . This book was released on 1986 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research and Development in the Pharmaceutical Industry A CBO Study written by Congressional Budget Office and published by Lulu.com. This book was released on 2013-06-09 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perceptions that the pace of new-drug development has slowed and that the pharmaceutical industry is highly profitable have sparked concerns that significant problems loom for future drug development. This Congressional Budget Office (CBO) study-prepared at the request of the Senate Majority Leader-reviews basic facts about the drug industry's recent spending on research and development (R&D) and its output of new drugs. The study also examines issues relating to the costs of R&D, the federal government's role in pharmaceutical research, the performance of the pharmaceutical industry in developing innovative drugs, and the role of expected profits in private firms' decisions about investing in drug R&D. In keeping with CBO's mandate to provide objective, impartial analysis, the study makes no recommendations. David H. Austin prepared this report under the supervision of Joseph Kile and David Moore. Colin Baker provided valuable consultation...

Download or read book Integrating Digital Health Strategies for Effective Administration written by Bouarar, Ahmed Chemseddine and published by IGI Global. This book was released on 2023-05-18 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.