Download or read book Factors Affecting Attendance at Commercial Sporting Events written by Matt Rimmer and published by . This book was released on 1995 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Investigation of Promotional Events and Other Factors that Affect the Attendance on Sporting Events written by Jung Heon Kim and published by . This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Beginnings of a Commercial Sporting Culture in Britain 1793 1850 written by Mr Adrian Harvey and published by Ashgate Publishing, Ltd.. This book was released on 2013-06-28 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many historians have described early industrial Britain as a 'bleak age' where the masses possessed little time, energy or money to devote to sport. Adrian Harvey reveals a very different picture of Britain at this time to show a rich, diverse and commercial sporting culture accessible to almost everyone. Far from being tied to a recreational calendar that was dependent upon established, traditional holidays, sporting events occurred within their own leisure timetable. Indeed, by the 1840s, it was common for sporting events to be conducted on a regular basis every week. Harvey demonstrates how newspapers and periodicals began to recognize that sport had the capacity to capture the public's imagination, and the importance of the spectating audience transformed the staging of events into a major source of revenue. The increasing amount of money involved in sport created a situation in which the participants were often unable to regulate and administer activity, especially as they were confronted with instances of substantial corruption and fraud. The public perception of activity in many sports changed dramatically, with the existence of professionals expanding and the social elite withdrawing from the various roles that they had previously performed as organizers, supervisors and competitors. This is the first in-depth study of sporting culture in Britain during the first half of the nineteenth century that is based upon sporting periodicals, newspapers and sporting archives. Harvey depicts a society that is not suffering from a severe attack on recreations by commerce, industry and government, but one in which the principal problems experienced stemmed from criminal activity. As such, this book provides a much-needed revision of many misconceptions about the early history of sport in Britain.
Download or read book Social Issues in Sport written by M. Sleap and published by Springer. This book was released on 1998-07-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Issues in Sport introduces students to a sociological study of sport and is the first book to draw mainly from British sources for its material. It aims to describe the nature and extent of sporting issues prevalent in society, to analyse research studies in sport and offer explanations for sporting behaviour. Topics covered include: participation patterns in sport, health, women, social class, race, drug abuse, football hooliganism and commercialism.
Download or read book An Examination of Factors Related to Consumer Behavior Influencing Attendance at Professional Sporting Events written by Frederick E. Green and published by . This book was released on 1995 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Examination of Factors Related to Consumer Behavior Influencing Attendance at Professional Sporting Events written by Frederick Eugene Green and published by . This book was released on 2003 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Download or read book Emerging Trends and Innovation in Sports Marketing and Management in Asia written by Leng, Ho Keat and published by IGI Global. This book was released on 2015-01-31 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Download or read book Multisensory Impact of Sport Events written by Thorsten Tham and published by Springer. This book was released on 2016-01-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
Download or read book Research Anthology on Business Strategies Health Factors and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Download or read book Contemporary Issues in Sport Management written by Dr. Terri Byers and published by SAGE. This book was released on 2015-11-30 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
Download or read book Travelling to and Attending Major Sporting Events written by Laura J. Donohoe and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The global growth of sport and major sporting events as tourism and mass entertainment in both single and multi sport formats has prompted the desire for a greater understanding of event attendees and the implications of their motivations and decisions to travel and attend major sporting events. However, research into major sporting events has generally focused on the Olympic Games and/or attendance of a single major sporting event. Currently, the major sporting event community sees the value of measuring the economic impact of major sporting events but do not understand the decisions taken by individuals that travel to and attend major sporting events due to the lack of research in the area. Thus, more robust and comprehensive research needs to be carried out to improve the understanding of individuals that travel to and attend a range of major sporting events. The purpose of this research was to develop a better understanding of the total spend and trip duration decisions of individuals that travel to and attend major sporting events with commercial companies. The research used a positivist quantitative strategy to empirically assess research questions surrounding repeat major sporting event attendance, motivations for major sporting event attendance, variables affecting total spending and trip duration decisions and relationships the between motivations, trip duration and total spending, and to econometrically model findings. Independent variables for analysis were identified through a review of literature, which informed the construction of both a conceptual model and online survey focusing on demographics, event related motivations, major sporting event profile and sporting involvement. Variable-based data collected from individual respondents on nine different major sporting events then underwent a two stage descriptive and statistical analysis. The descriptive analysis consisted of a quantitative breakdown of survey results and the statistical analysis allowed the data to be econometrically modeled and assessed through regression analysis. The research provided significant findings towards understanding the decisions taken by individuals that travel to and attend major sporting events and in doing so led to a greater understanding of total spend and trip duration decisions. Findings indicated that the demographic variables and event related motivations determined total spend decisions whilst demographic variables, event related motivations and major sporting event profile variables determined trip duration decisions. Directly implicated in these findings were relevant key variables for commercial companies to consider in the packaging and sale of major event sport travel to an existing and committed customer base. Furthermore, the results can be extended and applied to populations within a broader sport event community such as managers, planners and evaluators to enhance the economic impact of major sporting events through a better understanding of event attendees.
Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Download or read book International Taxation Law in Sports Events written by Alara Efsun Yazıcıoğlu and published by Routledge. This book was released on 2020-07-28 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first academic contribution that deals with international taxation of income sources from sports events. Using an interdisciplinary approach, with in-depth analysis of both sports law and international tax law, it is notably the first academic work to conduct a thorough analysis in the fields of international taxation of eSports, sports betting as well as illegal/unlawful income sources that may be obtained in relation to a sporting event, such as kickback payments. After describing the general methodologies of income tax and VAT from an international standpoint, defining key terms such as ‘eSports’ and ‘bidding procedure’, the book examines in detail the taxation of the services that are rendered and the goods that are sold, thereby the income obtained, in relation to an international sports event from both income tax and VAT perspectives. Also analysed are government funding in the sports sector, along with its taxation modalities, as well as specific tax exemption regulations enacted for the purposes of mega sporting events. Highlighting the absence of an acceptable level of certainty in the field of taxation of international sports events, the work makes pertinent suggestions as to the future of international sporting event taxation law. With international appeal, this comprehensive book constitutes essential reading for tax and sports law scholars.
Download or read book Sport Consumer Behaviour written by Daniel C Funk and published by Taylor & Francis. This book was released on 2022-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
