Download or read book Fachw rterbuch Werbung Marketing und Medien written by Boris Pawlenka and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Standard W rterbuch f r Werbung Massenmedien und Marketing Deutsch Englisch written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-08 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keine ausführliche Beschreibung für "Standard Wörterbuch für Werbung, Massenmedien und Marketing Deutsch-Englisch" verfügbar.

Download or read book Standard Dictionary of Advertising Mass Media and Marketing Standard W rterbuch f r Werbung Massenmedien und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-05-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".

Download or read book Werbung und Kommunikation written by Regina Karl and published by GRIN Verlag. This book was released on 2012-10-04 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sammelband aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,4, , Sprache: Deutsch, Abstract: Das vorliegende buch ist ein Sammelband von 3 Studienarbeiten aus dem Jahr 2008. Die Inhalte wurden überarbeitet und aktualisiert. Das vorliegende Buch gibt Auskunft über die Grundlagen der Kommunikation und Werbung, sowie Begrifflichkeiten der Kommunikation und Kommunikationsarten. Die Festlegung der Werbeobjekte, das Werbebudget, die Bestimmung der Absatzquellen und die kreative Umsetzung der Werbung sowie die Anforderungen an „gute“ Werbung/ Umsetzungstechniken sind nur ein Teilbereich. In den anderen Arbeiten werden wichtige Werbemittel für die Praxis besprochen und deren Vorteile und Nachteile anhand einer Übersichtstabelle aufgezeigt. Im Schlussteil werden die Sonderformen der Werbung angesprochen. Global Advertising, Tele-Shopping, Telefon-Marketing und die Direktwerbung finden werden hier analysiert und erklärt.

Download or read book Standard W rterbuch f r Werbung Massenmedien und Marketing written by Wolfgang J. Koschnick and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Standard dictionary of advertising mass media and marketing written by Wolfgang J. Koschnick and published by de Gruyter. This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dictionary of Advertising and Marketing written by Clemens M. Gruber and published by . This book was released on 1982 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Standard Dictionary of Advertising Mass Media and Marketing English German written by Wolfgang J. Koschnick and published by Walter de Gruyter. This book was released on 1983 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Web Advertising written by Anja Janoschka and published by John Benjamins Publishing. This book was released on 2004-12-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Download or read book The Monetization of Technical Data written by Daniel Trauth and published by Springer Nature. This book was released on 2023-01-01 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monetization of data is a very young topic, for which there are only very few case studies. There is a lack of strategy or concept that shows decision-makers the way into the monetization of data, especially those who have discovered or are threatened by the digital transformation or Industry 4.0. Because machine data is usually unstructured and not usable without domain knowledge/metadata, the monetization of machine data has an as yet unquantifiable potential. In order to make this potential tangible, this work describes not only contributions from science, but also practical examples from industry. Based on different examples from various industries, the reader can already become part of a future data economy today. Values and benefits are described in detail. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Download or read book Bibliography of Mono and Multilingual Vocabularies Thesauri Subject Headings and Classification Schemes in the Social Sciences written by Charles Geoffry Allen and published by UNESCO. This book was released on 1982 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reports and Papers in the Social Sciences written by Social Science Clearing House (Unesco) and published by . This book was released on 1983 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Buchkulturen written by Reinhard Wittmann and published by Otto Harrassowitz Verlag. This book was released on 2005 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buchkulturen greift Interessensgebiete Reinhard Wittmanns auf und erweitert diese um internationale Perspektiven. Ein erster Schwerpunkt wird gesetzt mit Beitragen zur Theorie und Methode der Buchwissenschaft, in denen die Bedeutung der kulturgeschichtlichen Grundierung, die zentrale Rolle der Kategorie der Offentlichkeit oder die Interdependenz von Kultur und Geld reflektiert werden. Neben den methodenkritischen Beitragen umfasst der Band eine Fulle von Analysen bislang ungenutzter Quellen: Exemplarische Studien setzen sich mit der Verbreitung spanischer Konsumliteratur der dreissiger Jahre auf dem deutschen Markt oder mit pikanten, obrigkeitlich uberwachten Schlusselromanen aus Versailles auseinander. Eine andere Facette reprasentiert der Nachdruck, der in einigen deutschen Territorien zum wirkungsvollsten Transportmittel fur die neueste Literatur wurde. Weitere Schwerpunkte setzen Themen zum literarischen Leben um 1800, vor allem aber zum 20. Jahrhundert: Das Spektrum der Studien reicht von der ideologischen Instrumentalisierung uber die politische Zensur bis zum Gedenken an mutigen Widerstand gegen Unterdruckung. Die kulturelle Vielfalt der Moderne spiegelt sich in den medialen Kontexten von Zeitschrift oder Film und im zeichenhaften Gebrauch von Buchern in der Hochkultur wie in der Alltagskultur. Schliesslich werden die Traditionen des Bewahrens und Buchersammelns vom 18. bis ins 20. Jahrhundert aufgezeigt. Der Sammelband integriert so in einem reprasentativen Querschnitt aktuelle buchwissenschaftliche Ansatze, von denen auf zukunftige Forschungen vielfaltige Impulse ausgehen konnen.

Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2008 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

Download or read book Politik nach Drehbuch written by Lars Rademacher and published by LIT Verlag Münster. This book was released on 2005 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: