Download or read book Facebook Marketing for Small Business written by Arnel Leyva and published by Sourcebooks, Inc.. This book was released on 2015-07-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.

Download or read book The Facebook Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

Download or read book 101 Facebook Marketing Tips and Strategies for Small Businesses written by Lasse Rouhiainen and published by Createspace Independent Publishing Platform. This book was released on 2016-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp? Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business. Have you seen these impressive numbers? Facebook: 1.59 billion monthly active users. WhatsApp: 1 billion monthly active users. Facebook Messenger: 800 million monthly active users. Instagram: 400 million monthly active users. All of these services are owned by Facebook, and together they form a Facebook marketing ecosystem which allows you to access up to 3.79 billion users combined. As a trainer and speaker, I have given Facebook marketing workshops in different corners of the world, from Madrid to Miami and from Dubai to Helsinki, and have met many business owners who are excited to use Facebook, Instagram and WhatsApp, but are unaware of the correct strategies and techniques to follow. That is why I wrote this guidebook offering such a large number of tools, techniques and strategies every business owner can quickly apply and benefit from.After reading this book you will know: How to reach more clients and sell more products on Facebook using the best tools and techniques. How to spy on how your competitors do their Facebook marketing and avoid making the same mistakes they make. What are some of the most beneficial new features on Facebook in 2016. How to set up your security and privacy settings correctly for your personal Facebook profile and improve your personal branding on Facebook. How to leverage the explosive growth of Facebook video marketing and maximize communication with potential customers. Some of the biggest mistakes businesses commit with Facebook advertising and how to avoid them. A secret targeting technique which can significantly improve your Facebook advertising campaigns. Special Facebook Messenger communication strategies that can help you to improve your customer service. WhatsApp marketing strategies that helped one company to expand their business internationally and improve their sales. And a whole lot more... in total 101 action tips and strategies. You will also read powerful expert interviews and case studies from the following online marketing experts who share specific strategies you can learn from and apply to your own business: Scott Monty on how to use the new Facebook Live Video to communicate with your audience. Gideon Shalwick on how to leverage Facebook video advertising. Kevin Davis on how to use Facebook video advertising combined with Facebook sweepstakes. Charles Kirkland on how to use a special Facebook targeting option which can quickly improve your Facebook ad results and ROI. Rocco Alberto Baldassarre on how one specific Instagram adversiting strategy generared 343 sales in 30 days. Claudia Araujo on how her company expanded internationally by leveraging WhatsApp marketing strategies. If you apply all the strategies in this book, you will have the potential to transform your business and grow revenue. Take action today! Scroll to the top and select the "BUY" button for instant download.

Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Facebook Marketing All in One For Dummies written by Amy Porterfield and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Download or read book Facebook Marketing Strategies for Small Business written by Mark Cijo and published by CreateSpace. This book was released on 2014-05-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains proven steps and strategies on how to effectively establish the presence of your business on Facebook and tap into Facebook's extraordinary marketing potential to boost your business's bottom line. This book is written in order to help small business owners to develop their own marketing plans and to implement them on Facebook so that they can benefit from a wonderful marketing platform that is full of energy, just waiting to be tapped into. With the guidance given in this book, businesses will be able to maximize and expand their footprint on the internet and grow at previously unprecedented rates. Here is a preview of what you will learn... Potential of Facebook as a marketing platform Getting to know your target audience The marketing funnel Creating a marketing plan Establishing your presence through content marketing Understanding the importance of engaging fans Utilizing Facebook application to enhance your fan page Promoting your startup through Facebook ads Configuring the settings for your Facebook page Using Facebook offers to advance your business Utilizing Facebook groups and events to your advantage Cross promotion on Facebook page Getting to know Facebook plugins Facebook Marketing mistakes to avoid Facebook business etiquettes Things that make Facebook Marketing a success

Download or read book Facebook Marketing Mastery A Guide for Small Business Marketing written by Jill W. Fox and published by Simple Marketing Academy. This book was released on with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, it’s super important for your small business to have a presence on social media. Facebook is still the largest social media network in the world. Facebook Marketing Mastery: Your Actionable Guide for Small Business Growth empowers you to harness the potential of this platform and skyrocket your brand to new heights. This book will provide details on how to use Facebook to help grow your small business. Introduction: Explore the vital role of social media in business and delve into the vast potential of Facebook as a dynamic marketing tool. Gain insights into why establishing a solid online presence is crucial for your small business success. Understanding Facebook: Discover the foundational features of Facebook and grasp the significance of creating a dedicated business page. Uncover the key elements that make a Facebook business page an indispensable asset for your brand. Setting up a Facebook Business Page: Follow our step-by-step guide to effortlessly create an engaging business page. Learn the art of choosing an attention-grabbing name, incorporating visually appealing elements, and optimizing the crucial "About" section. Content Creation for Your Facebook Page: Master the art of content creation with in-depth insights into various content types – text, images, videos, live videos, and stories. Create a content calendar and plan out which posts will include images, graphics or videos. Growing Your Audience: Understand the importance of audience engagement and employ effective strategies to boost page likes and followers. Join or create Facebook groups to help position your small business as a leader in your industry. Using Facebook Ads: Navigate the world of Facebook Ads with an overview, a guide to creating your first ad, and a deep dive into ad targeting. Use Facebook ads to greatly expand your reach and connect with your ideal customers. Measuring Success on Facebook: Introduction to Facebook Insights, tracking engagement, and reach. Learn about Facebook Insights, and how these analytics can help you improve your Facebook marketing. Case Studies: See how these strategies can help small businesses to thrive on Facebook. Staying Up-to-Date: Stay ahead of the curve by keeping abreast of Facebook's updates and new features. Learn how to adapt your strategy to changes, ensuring your small business remains at the forefront of social media marketing. Conclusion: Complete your journey with a concise review of all the key points in the book. Find encouragement and motivation for the exciting path that lies ahead for your small business. Facebook Marketing Mastery: Begin your small business marketing journey on Facebook today and see how properly using this platform can help your business grow!

Download or read book Facebook Marketing and Advertising for Small Business Owners written by Mark Warner and published by Business Leadership Platform. This book was released on 2019-12-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business ́The-Freddy-Mercury ́a.k.a ́I am the invisible man ́on Facebook ? Even clients with an academic grade in Information Science cannot find you there? Then keep reading... In Dec 2018 there were 1.52 billion people actively using Facebook on a daily basis. An increase of 9% since the year before. But the number of ads, messages and posts is also rising. It becomes harder to reach your customers through all the noise. But you can learn from other successful small businesses and beat your competition with the contents of this book. In ́Facebook Marketing and Advertising for Small Business Owners in 2019 ́ you will discover: The Asian-Spy-Report ́with in-depth details on how this, now very famous, Korean Fashion Brand realized a 15x ROI using Facebook Ads (page 38) A practical 8 step checklist to set up and manage your Facebook Ads, miss 1 and your Facebook Ad will fail (page 18) The ́9-Step-Launch-Control-Strategy ́ to give your Facebook Strategy a kickstart like a rocket to the moon (page 12) 6 Tips to Create Engaging Content for higher conversion rates, miss a few tips and you are throwing away money (page 28) The Facebook strategies used by a famous car brand to make their model the no. 1 in the segment and how you can leverage their tactics (page 40) 12 Tools which will help to push your Facebook Marketing results to the next level (page 30) 17 Mind-blowing facts and numbers about Facebook platform, which you can use for your strategic Facebook Marketing Planning (page 34) 6 Things people are looking for on Facebook, use this to choose the right type of Ad (page 35) The psychology behind why people buy and how to use this in your Facebook Marketing (page 45 and 113) Step-by-step guide to create your ideal customer persona for maximum profits, including practical examples (page 49) More than 60 Facebook Marketing Tips for Small Businesses which still pay-off (page 71) Are you making this mistake in your Facebook videos? (page 93) Use the ́Viral-Fact-Checker to increase your visibility on Facebook (page 94) Why, when and how you should set up Facebook Pixels for better ROI (page 102) 3 Tips for engaging storytelling through Facebook to further increase the loyalty of your customers for your brand (page 138) The ́Stop-The-Money-Burner-Program ́ to prevent wasting time and money on Facebook (page 121) And much, much more. As a business owner your most important job is to run your business. You really don ́t have a lot of time to spend on Facebook. Facebook Marketing and Advertising for Small Business Owners in 2019 is specially written to reduce the time spent by you on Facebook while increasing your visibility, reach and profit. The money spent on Facebook Ads is increasing every year. And let ́s be honest, the ads aren ́t becoming cheaper. That ́s why you will discover the no.1 activity to reduce your reliance on Facebook and get back full ownership and control of your (future) customers. (page 123) It ́s time to push your business and revenue to the next level by leveraging Facebook. Scroll up and click Add to Cart ́ to get back your time and increase your profits.

Download or read book The Facebook Guide to Small Business Marketing written by Ramon Ray and published by John Wiley & Sons. This book was released on 2013-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Download or read book Facebook Marketing All in One For Dummies written by Amy Porterfield and published by For Dummies. This book was released on 2011-08-09 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Download or read book Facebook Marketing and Advertising for Small Business Owners in 2019 Discover How to Optimize the Money You Spend on Facebook and Get Maximum Results written by Mark Warner and published by . This book was released on 2019-04 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your clients spend time on Facebook, but the messages from your small business stay invisible for them, then keep on reading. In Dec 2018 there were 1.52 billion people actively using Facebook on daily basis. An increase of 9% since the year before. But the number of ads, messages and posts is also rising. It becomes harder to reach your customers through all the noise. But you can beat out your competitors by using the secret strategies inside the book. In ́Facebook Marketing and Advertising for Small Business Owners in 2019 ́ you will discover: The Ad-types and targeting used by a now famous Korean Fashion Brand to get a 15 times ROI using Facebook Ads (page 38) The 9 core principles to power Your Facebook Strategy (page 12) A practical 8 step checklist to setup and manage your Facebook Ads, miss 1 and your Facebook Ad will fail (page 18) 6 Tips to create Engaging Content for higher conversion rates, miss a few tips and you are throwing away money (page 28) The Facebook strategies used by a famous car brand to make their model the no. 1 in the segment and how you can leverage their tactics (page 40) 12 Tools which will help to push your Facebook Marketing results to the next level (page 30) 17 Mind blowing facts and numbers about Facebook platform, which you can use for your strategic Facebook Marketing Planning (page 34) 6 Things people are looking for on Facebook, use this to choose the right type of Ad (page 35) The psychology behind why people buy and how to use this in your Facebook Marketing (page 45 and 113) Step-by-step guide to create your ideal customer persona for maximum profits, including practical examples (page 49) More than 60 Facebook Marketing Tips for Small Businesses which still pay-off (page 71) The essential ingredient for scroll-stopping video content, forget this and your videos will be ignored (page 93) How to make a post that goes viral, backed by numbers and customer psychology (page 94) Why, when and how you should setup Facebook Pixels for better ROI (page 102) 3 Tips for engaging storytelling through Facebook to further increase the loyalty of your customers for your brand (page 138) 5 Tips to prevent wasting time and money on Facebook (page 121) And much, much more. As a business owner your most important job is to run your business. You really don ́t have a lot of time to spend on Facebook. Facebook Marketing and Advertising for Small Business Owners in 2019 is specially written to reduce the time spent by you on Facebook while increasing your visibility, reach and profit. The money spent on Facebook Ads is increasing every year. And let ́s be honest, the ads aren ́t becoming cheaper. That ́s why you will discover the no.1 activity to reduce your reliability on Facebook and get back full ownership and control of your (future) customers. (page 123) It ́s time to push your business and revenue to the next level by leveraging Facebook. Scroll up and click Add to cart ́ to get back your time and increase your profits.

Download or read book Facebook Marketing and Advertising for Small Business Owners written by Mark Warner and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business ´The-Freddy-Mercury´a.k.a ´I am the invisible man on Facebook?Even clients with an academic grade in Information Science cannot find you there?Then keep reading...In Dec 2018 there were 1.52 billion people actively using Facebook daily. An increase of 9% since the year before.But the number of ads, messages, and posts are also rising.It becomes harder to reach your customers through all the noise.But you can learn from other successful small businesses and beat your competition with the contents of this book.In ´Facebook Marketing and Advertising for Small Business Owners in 2019´ you will discover:The Asian-Spy-Report´with in-depth details on how this, now very famous, Korean Fashion Brand realized a 15x ROI using Facebook Ads (page 38)A practical 8 step checklist to set up and manage your Facebook Ads, miss 1 and your Facebook Ad will fail (page 18)The ´9-Step-Launch-Control-Strategy´ to give your Facebook Strategy a kickstart like a rocket to the moon (page 12)6 Tips to create Engaging Content for higher conversion rates miss a few tips and you are throwing away money (page 28)The Facebook strategies used by a famous car brand to make their model the no. 1 in the segment and how you can leverage their tactics (page 40)12 Tools which will help to push your Facebook Marketing results to the next level (page 30)17 Mind-blowing facts and numbers about the Facebook platform, which you can use for your strategic Facebook Marketing Planning (page 34)6 Things people are looking for on Facebook, use this to choose the right type of Ad (page 35)The psychology behind why people buy and how to use this in your Facebook Marketing (page 45 and 113)A step-by-step guide to creating your ideal customer persona for maximum profits, including practical examples (page 49)More than 60 Facebook Marketing Tips for Small Businesses which still pay-off (page 71)Are you making this mistake in your Facebook videos? (page 93)Use the ´Viral-Fact-Checker to increase your visibility on Facebook (page 94)Why, when and how you should set up Facebook Pixels for better ROI (page 102)3 Tips for engaging storytelling through Facebook to further increase the loyalty of your customers for your brand (page 138)The ´Stop-The-Money-Burner-Program´ to prevent wasting time and money on Facebook (page 121)And much, much more.As a business owner, your most important job is to run your business. You don´t have a lot of time to spend on Facebook.Facebook Marketing and Advertising for Small Business Owners in 2019 is specially written to reduce the time spent by you on Facebook while increasing your visibility, reach and profit.The money spent on Facebook Ads is increasing every year. And let´s be honest, the ads aren´t becoming cheaper. That´s why you will discover the no.1 activity to reduce your reliability on Facebook and get back full ownership and control of your (future) customers. (page 123)It´s time to push your business and revenue to the next level by leveraging Facebook.Scroll up and click Add to cart´ to get back your time and increase your profits.

Download or read book Facebook Advertising for Small Businesses written by Anthony Gregory and published by . This book was released on 2020-11-19 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to Leverage Facebook Marketing & Turn Your Small Brand Into a Household Name?Then Keep Reading! Social media has become the new gateway for brands to markettheir products to their target consumers. Gone are the days when platforms like Facebook, Instagram, or Twitter were only for mere socializing. With every click, every like, every video stream, rest assuredbrands are working their magic. But, like all things, there are those brands that are superstarmarketers... and then there are those that are not. So, if you're one of the latter, how can youleverage social media - Facebook, especially - to get your brand in the face of every idealcustomer? For starters, grabbing a copy of "Facebook Advertising for Small Businesses" is a greatfirst step. Peppered with practical, bite-sized insights from social media expert Anthony Gregory, thisguide will teach you everything you need to know! If you're keen to leverage Facebookmarketing to sell more of your products or services, then you're in the rightplace! Using this proven, step-by-step guide, small business owners like you will: Reach your social media goals while maximizing your budget by learning allthe Facebook Advertising Basics Create awesome Facebook ads that convert every timeusing the right processes, from beginning to end Increase your chances of success bystaying on top of all the key milestones without missing a beat Launch your Facebookengagement to astrological heights by learning about how to keep your audienceexcited And so much more! Even if you don't know the first thingabout Facebook marketing, this guide can change all that! Using tried-and-tested tips, tools, andtechniques from the best marketers, your small business can thrive! Are you ready to startplaying with the big boys? Scroll up, Click on "Buy Now with 1-Click", andStart Building Your Small Business' Brand Today!

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Download or read book Facebook Marketing For Dummies written by John Haydon and published by John Wiley & Sons. This book was released on 2012-01-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Download or read book Facebook Marketing Tips Zero Cost Facebook Marketing Plan for Small Business written by Tim Shek and published by Tim Shek. This book was released on 2019-07-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is a marketer's dream. However, there is a lot of competition on facebook; and you are fighting it out with the big corporations. Ad rates have skyrocketed over the last 5 years; coupled with an increase in ad complexity. This book will get you will find valuable information designed to ensure your Facebook marketing strategy is on point.

Download or read book Facebook Marketing written by Steven Holzner and published by Pearson Education. This book was released on 2008-08-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications