Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley and Sons. This book was released on 2010-04-06 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Download or read book Web Standards written by Leslie Sikos and published by Apress. This book was released on 2014-12-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common web design problems, and gives you a deep understanding of web standards and how they can be implemented to improve your web sites. You will learn how to develop fully standards-compliant, mobile-friendly, and search engine-optimized web sites that are robust, fast, and easy to update while providing excellent user experience and interoperability. The book covers all major web standards for markup, style sheets, web typography, web syndication, semantic annotations, and accessibility. This edition has been fully updated with the latest in web standards, including the finalized HTML5 vocabulary and the full list of CSS3 properties. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web, demonstrating the implementation of new technologies to address the constantly growing user expectations. Web Standards: Mastering HTML5, CSS3, and XML presents step-by-step guides based on solid design principles and best practices, and shows the most common web development tools and web design frameworks. You will master HTML5 and its XML serialization, XHTML5, the new structuring and multimedia elements, the most important HTML5 APIs, and understand the standardization process of HTML 5.1, HTML 5.2, and future HTML5 versions.

Download or read book Handbook of Research on Next Generation Mobile Communication Systems written by Panagopoulos, Athanasios D. and published by IGI Global. This book was released on 2015-08-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone who has ever shopped for a new smart phone, laptop, or other tech gadget knows that staying connected is crucial. There is a lot of discussion over which service provider offers the best coverage—enabling devices to work anywhere and at any time—with 4G and LTE becoming a pervasive part of our everyday language. The Handbook of Research on Next Generation Mobile Communication Systems offers solutions for optimal connection of mobile devices. From satellite signals to cloud technologies, this handbook focuses on the ways communication is being revolutionized, providing a crucial reference source for consumers, researchers, and business professionals who want to be on the frontline of the next big development in wireless technologies. This publication features a wide variety of research-based articles that discuss the future of topics such as bandwidth, energy-efficient power, device-to-device communication, network security and privacy, predictions for 5G communication systems, spectrum sharing and connectivity, and many other relevant issues that will influence our everyday use of technology.

Download or read book Essential Facebook Development written by John J. Maver and published by Addison-Wesley Professional. This book was released on 2009-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 250 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing. Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook’s most important new features, including Facebook Connect, and provide extensive information available nowhere else–from measuring application success to monetization. Coverage includes Thorough introductions to Facebook’s current architecture, integration points, and development technologies Discussion of successful Facebook applications–and what makes them successful What every developer must know about Facebook’s Terms of Service Creating an effective application infrastructure Creating canvas pages with FBML and IFrames Adding support for profiles, application tabs, and messaging Incorporating JavaScript into Facebook applications with FBJS Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library Debugging techniques for Facebook applications Spreading, monitoring, and tuning applications

Download or read book Cyber Crime Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-11-30 with total page 1885 pages. Available in PDF, EPUB and Kindle. Book excerpt: Threatening the safety of individuals, computers, and entire networks, cyber crime attacks vary in severity and type. Studying this continually evolving discipline involves not only understanding different types of attacks, which range from identity theft to cyberwarfare, but also identifying methods for their prevention. Cyber Crime: Concepts, Methodologies, Tools and Applications is a three-volume reference that explores all aspects of computer-based crime and threats, offering solutions and best practices from experts in software development, information security, and law. As cyber crime continues to change and new types of threats emerge, research focuses on developing a critical understanding of different types of attacks and how they can best be managed and eliminated.

Download or read book Share This written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Download or read book Managing Trust in Cyberspace written by Sabu M. Thampi and published by CRC Press. This book was released on 2013-12-14 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In distributed, open systems like cyberspace, where the behavior of autonomous agents is uncertain and can affect other agents' welfare, trust management is used to allow agents to determine what to expect about the behavior of other agents. The role of trust management is to maximize trust between the parties and thereby provide a basis for cooper

Download or read book E business Technology and Strategy written by Marzia Zaman and published by Springer Science & Business Media. This book was released on 2010-10-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on E-business Technology & Strategy (CETS) provides a peer-reviewed forum for researchers from across the globe to share contemporary research on developments in the fields of e-business, information technology and business strategy. It seeks to promote effective and vibrant networking among researchers and practitioners from around the world who are concerned about the effective management of information technology in organizations. This network of researchers views fostering the development of emerging scholars in the information technology and e-business fields as its primary task. Consequently the conference is designed to provide a venue for researchers to get substantive and beneficial feedback on their work. There were 134 contributions submitted to CETS 2010. After in-depth discussions, 29 high-quality contributions were selected for publication in this volume. The authors are from Canada, USA, China, Japan, India and Malaysia. We thank all the authors who submitted papers, the Program Committee members, and the external reviewers. We also thank all the local people who were instrumental in making this edition of CETS another very successful event. In particular, we are very grateful to Ying Xie, who was responsible for the local arrangements. Special gratitude goes to the publishing editor, Leonie Kunz, who managed the complexity of information and communication aspects. Furthermore, we thank the many students who volunteered on the organization team, as well as the IT services of Carleton University.

Download or read book Programming for Everyone written by Keith Lee and published by Lulu.com. This book was released on 2012-11-26 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programming for Everyone is designed to give the reader a general introduction to computer programming. And it's not just for those of you who are already comfortable with computer-speak; the book is written for a very general audience and focuses on providing you with a detailed understanding of the basic concepts. The book is also great for programmers who want to look into other areas (e.g. logic programming, computer graphics, games, etc.) they may not have experience in. Its main topics include general computer programming concepts, object-oriented programming fundamentals, developing web pages, developing 'apps' for mobile devices, application development for social network sites like Facebook, computer graphics and animation, computer security, and programming video games.

Download or read book Beginning Java Google App Engine written by Kyle Roche and published by Apress. This book was released on 2011-01-29 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google App Engine is one of the key technologies to emerge in recent years to help you build scalable web applications even if you have limited previous experience. If you are a Java programmer, this book offers you a Java approach to beginning Google App Engine. You will explore the runtime environment, front-end technologies like Google Web Toolkit, Adobe Flex, and the datastore behind App Engine. You'll also explore Java support on App Engine from end to end. The journey begins with a look at the Google Plugin for Eclipse and finishes with a working web application that uses Google Web Toolkit, Google Accounts, and Bigtable. Along the way, you'll dig deeply into the services that are available to access the datastore with a focus on Java Data Objects (JDO), JDOQL, and other aspects of Bigtable. With this solid foundation in place, you'll then be ready to tackle some of the more advanced topics like integration with other cloud platforms such as Salesforce.com and Google Wave. NOTE: The source code files which accompanied this title are no longer available. Neither Apress nor the author is able to supply these files.

Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Download or read book Smart Home Automation with Linux and Raspberry Pi written by Steven Goodwin and published by Apress. This book was released on 2013-06-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows you how to automate your lights, curtains, music, and more, and control everything via a laptop or mobile phone.

Download or read book Virtual Communities 2014 written by Jan Marco Leimeister and published by Routledge. This book was released on 2015-03-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for both scholars and practitioners, this volume focuses on the design, management, use and impacts of Virtual Communities (VCs) from technological, social and economic perspectives. It brings together peer-reviewed research articles that give an in-depth review of the state-of-the-art practices, and also shows opportunities for research and practice in and around VCs.

Download or read book Advances in Web Based Learning ICWL 2009 written by Marc Spaniol and published by Springer. This book was released on 2009-08-19 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Metaverse And How It Will Revolutionize Everything written by Matthew Ball and published by Liveright Publishing. This book was released on 2022-07-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

Download or read book Can Our Civilisation Survive the Changes Generated by New Technology Analysing Society and Media written by Vesna Lukovic and published by Cambridge Scholars Publishing. This book was released on 2024-07-09 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human history is a history of powerful civilisations which collapsed for various reasons, but behind all of those reasons there was the inability of each civilisation to adapt to changes that were introduced by the human race itself or by the external environment. Judging from history we can expect that our civilisation might collapse as well. This book takes a look at the huge changes brought by new technology that was introduced by humans over the past few decades and might have the power to destroy the modern civilisation. It analyses social disadvantages of the new technology and attempts to answer the question of what has to be done to enable society to adapt to the new techology, embrace it and use it for the collective good. It also explains how to recognize fake news, why Orson Welles was a fake news visionary and why Monica Lewinsky was one of the first victims of the modern new technology.

Download or read book Spring Boot Up and Running written by Mark Heckler and published by "O'Reilly Media, Inc.". This book was released on 2021-02-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 75 million downloads per month, Spring Boot is the most widely used Java framework available. Its ease and power have revolutionized application development from monoliths to microservices. Yet Spring Boot's simplicity can also be confounding. How do developers learn enough to be productive immediately? This practical book shows you how to use this framework to write successful mission-critical applications. Mark Heckler from VMware, the company behind Spring, guides you through Spring Boot's architecture and approach, covering topics such as debugging, testing, and deployment. If you want to develop cloud native Java or Kotlin applications with Spring Boot rapidly and effectively (using reactive programming, building APIs, and creating database access of all kinds) this book is for you. Learn how Spring Boot simplifies cloud native application development and deployment Build reactive applications and extend communication across the network boundary to create distributed systems Understand how Spring Boot's architecture and approach increase developer productivity and application portability Deploy Spring Boot applications for production workloads rapidly and reliably Monitor application and system health for optimal performance and reliability Debug, test, and secure cloud-based applications painlessly