Download or read book Eye Tracking and Visual Analytics written by Michael Burch and published by CRC Press. This book was released on 2022-09-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visualization and visual analytics are powerful concepts for exploring data from various application domains. The endless number of possible parameters and the many ways to combine visual variables as well as algorithms and interaction techniques create lots of possibilities for building such techniques and tools. The major goal of those tools is to include the human users with their tasks at hand, their hypotheses, and research questions to provide ways to find solutions to their problems or at least to hint them in a certain direction to come closer to a problem solution. However, due to the sheer number of design variations, it is unclear which technique is suitable for those tasks at hand, requiring some kind of user evaluation to figure out how the human users perform while solving their tasks. The technology of eye tracking has existed for a long time; however, it has only recently been applied to visualization and visual analytics as a means to provide insights to the users’ visual attention behavior. This generates another kind of dataset that has a spatio-temporal nature and hence demands for advanced data science and visual analytics concepts to find insights into the recorded eye movement data, either as a post process or even in real-time. This book describes aspects from the interdisciplinary field of visual analytics, but also discusses more general approaches from the field of visualization as well as algorithms and data handling. A major part of the book covers research on those aspects under the light and perspective of eye tracking, building synergy effects between both fields – eye tracking and visual analytics – in both directions, i.e. eye tracking applied to visual analytics and visual analytics applied to eye tracking data. Technical topics discussed in the book include: • Visualization; • Visual Analytics; • User Evaluation; • Eye Tracking; • Eye Tracking Data Analytics; Eye Tracking and Visual Analytics includes more than 500 references from the fields of visualization, visual analytics, user evaluation, eye tracking, and data science, all fields which have their roots in computer science. Eye Tracking and Visual Analytics is written for researchers in both academia and industry, particularly newcomers starting their PhD, but also for PostDocs and professionals with a longer research history in one or more of the covered research fields. Moreover, it can be used to get an overview about one or more of the involved fields and to understand the interface and synergy effects between all of those fields. The book might even be used for teaching lectures in the fields of information visualization, visual analytics, and/or eye tracking.

Download or read book Eye Tracking and Visualization written by Michael Burch and published by Springer. This book was released on 2017-01-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses research, methods, and recent developments in the interdisciplinary field that spans research in visualization, eye tracking, human-computer interaction, and psychology. It presents extended versions of papers from the First Workshop on Eye Tracking and Visualization (ETVIS), which was organized as a workshop of the IEEE VIS Conference 2015. Topics include visualization and visual analytics of eye-tracking data, metrics and cognitive models, eye-tracking experiments in the context of visualization interfaces, and eye tracking in 3D and immersive environments. The extended ETVIS papers are complemented by a chapter offering an overview of visualization approaches for analyzing eye-tracking data and a chapter that discusses electrooculography (EOG) as an alternative of acquiring information about eye movements. Covering scientific visualization, information visualization, and visual analytics, this book is a valuable resource for eye-tracking researchers within the visualization community.

Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.

Download or read book Eye Tracking Methodology written by Andrew T. Duchowski and published by Springer. This book was released on 2017-05-24 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS. Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

Download or read book Eye Tracking Methodology Theory and Practice written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to provide an in-depth introduction to this topic and to offer instruction on how to set up and operate a system of this type. This book is divided in 3 parts, the first of which covers the relevant background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. The final part looks at potential application in areas such as human factors, collaborative systems, virtual reality, and marketing/advertising.

Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Download or read book Human Centred Intelligent Systems written by Alfred Zimmermann and published by Springer Nature. This book was released on 2020-05-29 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights new trends and challenges in intelligent systems, which play an important part in the digital transformation of many areas of science and practice. It includes papers offering a deeper understanding of the human-centred perspective on artificial intelligence, of intelligent value co-creation, ethics, value-oriented digital models, transparency, and intelligent digital architectures and engineering to support digital services and intelligent systems, the transformation of structures in digital businesses and intelligent systems based on human practices, as well as the study of interaction and the co-adaptation of humans and systems. All papers were originally presented at the International KES Conference on Human Centred Intelligent Systems 2020 (KES HCIS 2020), held on June 17–19, 2020, in Split, Croatia.

Download or read book Current Trends in Eye Tracking Research written by Mike Horsley and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Download or read book Eye tracking Technology Applications in Educational Research written by Christopher Was and published by Information Science Reference. This book was released on 2016-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book enriches the current pool of educational research with cutting-edge applications of eye tracking in education and seeking to advance this emergent, interdisciplinary field"--

Download or read book Shaping the Future of Education Communication and Technology written by Will W. K. Ma and published by Springer. This book was released on 2019-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers from the Hong Kong Association for Educational Communications and Technology 2019 International Conference on the theme of “Shaping the Future of Education, Communication and Technology.” It contributes to a scholarly discussion that looks beyond what future media and technology can offer for education, and reflects on best practices and lessons learned from applying new media and technology in a wide range of fields. Scholars from educational technology, communication, and higher education share their research work in various formats such as empirical research, best-practice case studies, literature reviews, etc. The topics of the papers are divided into four main areas, including curriculum, pedagogy and instructional design; teaching and learning experiences with technology; online learning and open education resources; and communication and media. The book’s unique quality is its combination of perspectives and research work on communication, education and technology. Thus, it will encourage an interdisciplinary discourse and exchange concerning communication, new media, and educational practices.

Download or read book Mastering the Information Age Solving Problems with Visual Analytics written by Daniel A. Keim and published by Florian Mansmann. This book was released on 2010 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Privacy and Identity Management Data for Better Living AI and Privacy written by Michael Friedewald and published by Springer. This book was released on 2020-05-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 14th IFIP WG 9.2, 9.6/11.7, 11.6/SIG 9.2.2 International Summer School on Privacy and Identity Management, held in Windisch, Switzerland, in August 2019. The 22 full papers included in this volume were carefully reviewed and selected from 31 submissions. Also included are reviewed papers summarizing the results of workshops and tutorials that were held at the Summer School as well as papers contributed by several of the invited speakers. The papers combine interdisciplinary approaches to bring together a host of perspectives, which are reflected in the topical sections: language and privacy; law, ethics and AI; biometrics and privacy; tools supporting data protection compliance; privacy classification and security assessment; privacy enhancing technologies in specific contexts. The chapters "What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking" and "Privacy Implications of Voice and Speech Analysis - Information Disclosure by Inference" are open access under a CC BY 4.0 license at link.springer.com.

Download or read book Visualization of Time Oriented Data written by Wolfgang Aigner and published by Springer Nature. This book was released on 2023-12-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Time is an exceptional dimension with high relevance in medicine, engineering, business, science, biography, history, planning, or project management. Understanding time-oriented data via visual representations enables us to learn from the past in order to predict, plan, and build the future. This second edition builds upon the great success of the first edition. It maintains a brief introduction to visualization and a review of historical time-oriented visual representations. At its core, the book develops a systematic view of the visualization of time-oriented data. Separate chapters discuss interaction techniques and computational methods for supporting the visual data analysis. Many examples and figures illustrate the introduced concepts and techniques. So, what is new for the second edition? First of all, the second edition is now published as an open-access book so that anyone interested in the visualization of time and time-oriented data can read it. Second, the entire content has been revised and expanded to represent state-of-the-art knowledge. The chapter on interaction support now includes advanced methods for interacting with visual representations of time-oriented data. The second edition also covers the topics of data quality as well as segmentation and labeling. The comprehensive survey of classic and contemporary visualization techniques now provides more than 150 self-contained descriptions accompanied by illustrations and corresponding references. A completely new chapter describes how the structured survey can be used for the guided selection of suitable visualization techniques. For the second edition, our TimeViz Browser, the digital pendant to the survey of visualization techniques, received a major upgrade. It includes the same set of techniques as the book, but comes with additional filter and search facilities allowing scientists and practitioners to find exactly the solutions they are interested in.

Download or read book The Big Book of Dashboards written by Steve Wexler and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios. By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard. In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts? The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world. A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.

Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.

Download or read book Game Analytics written by Magy Seif El-Nasr and published by Springer Science & Business Media. This book was released on 2013-03-30 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels. Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications. Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers. Key takeaways include: Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management. Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. Interviews with experienced industry professionals on how they use analytics to create hit games.