Download or read book Extreme Marketing and Promotion written by Chuck Fresh and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Extreme Marketing written by Chuck Fresh and published by Createspace Independent Publishing Platform. This book was released on 2017-04-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chuck Fresh, CEO of a marketing company with 30+ years promotions experience, rewrites the Marketing textbook with a summary of current marketing procedures and trends, and touches on some of the more extreme methods of advertising and promotion.
Download or read book Promotional Cultures written by Aeron Davis and published by John Wiley & Sons. This book was released on 2013-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Download or read book Market Like You Mean It written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-07-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Download or read book To the Extreme written by Robert E. Rinehart and published by State University of New York Press. This book was released on 2012-02-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international array of authors, including some prominent extreme athletes like Jake Burton and Arlo Eisenberg, look at a variety of issues and concerns within the new action extreme sports that are gaining popularity throughout the world. For each sport, an interpretation is presented through two essays: one written by a scholar active in some aspect of research for the given activity, and another by a practitioner/athlete who writes "from the inside out." The juxtaposed essays confront questions about the essence of sport such as, What is sport?; How does it originate?; and What is its use, value, and function? This book offers a fascinating look at how twentieth- and twenty-first-century sport forms emerge, proliferate, and take hold in a sport-crazy world.
Download or read book How to Successfully Navigate the Marketing Minefield written by Maria Carlton and published by Maruki Books. This book was released on 2007-06-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to assist professionals, entrepreneurs and retailers in getting the branding basics right, and growing their business through smart marketing practices. It covers identifying target markets, marketing and brand planning, media and promotions, websites, customer service, gaining repeat and new business, and building a strong reputation through public relations. Allison Mooney has contributed a special chapter on how to market successfully to different personality types, and there are a range of templates at the back of the book for testing, measuring and following up on advertising and marketing activities.
Download or read book Extreme Entrepreneur written by Mark Baven and published by . This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second title in the Extreme Series, Extreme Entrepreneur focuses on a unique breed of entrepreneur: the maverick risk-takers and rule-breakers whose innovations have earned them tremendous fortunes and rocketed entrepreneurship to dizzying new heights.
Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Marketing Communications written by and published by . This book was released on 1985 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2010-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Night Club Bar written by and published by . This book was released on 2006 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotional Marketing written by William A. Robinson and published by Lincolnwood, Ill. : NTC Business Books. This book was released on 1991 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Extreme Cinema written by Mattias Frey and published by Rutgers University Press. This book was released on 2016-03-15 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Received an Honorable Mention for the 2017 British Association of Film, Television and Screen Studies (BAFTSS) Best Monograph Award From Shortbus to Shame and from Oldboy to Irreversible, film festival premieres regularly make international headlines for their shockingly graphic depictions of sex and violence. Film critics and scholars alike often regard these movies as the work of visionary auteurs, hailing directors like Michael Haneke and Lars von Trier as heirs to a tradition of transgressive art. In this provocative new book, Mattias Frey offers a very different perspective on these films, exposing how they are also calculated products, designed to achieve global notoriety in a competitive marketplace. Paying close attention to the discourses employed by film critics, distributors, and filmmakers themselves, Extreme Cinema examines the various tightropes that must be walked when selling transgressive art films to discerning audiences, distinguishing them from generic horror, pornography, and Hollywood product while simultaneously hyping their salacious content. Deftly tracing the links between the local and the global, Frey also shows how the directors and distributors of extreme art house fare from both Europe and East Asia have significant incentives to exaggerate the exotic elements that would differentiate them from Anglo-American product. Extreme Cinema also includes original interviews with the programmers of several leading international film festivals and with niche distributors and exhibitors, giving readers a revealing look at how these institutions enjoy a symbiotic relationship with the “taboo-breakers” of art house cinema. Frey also demonstrates how these apparently transgressive films actually operate within a strict set of codes and conventions, carefully calibrated to perpetuate a media industry that fuels itself on provocation.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Xtreme Music Marketing written by Susan Crandall and published by Lulu.com. This book was released on 2006-02-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xtreme Music Marketing is a guide for musicians in the world of marketing. Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true. They have been used and are successful in their attempts. All you have to do is follow the techniques.
Download or read book Billboard written by and published by . This book was released on 2003-06-21 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
