Download or read book Extreme You written by Sarah Robb O'Hagan and published by Piatkus Books. This book was released on 2020-02-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sarah doesn't just sit at the table - she stands on it. She's full of inspiring advice about how to bounce back from failures, speak your truth, embrace your quirks, and have a lot more fun along the way.' Sheryl Sandberg, Facebook COO and Founder of Leanin.org As a child, Sarah Robb O'Hagan felt destined to become a champion, but her early efforts at sport, music and theatre failed to reveal a natural superstar. Unwilling to settle for average, she learned through a series of dramatic successes and epic failures to follow her own path to success. Sarah climbed the corporate ladder at Virgin Atlantic, Nike, Gatorade and Equinox - also becoming a wife, mother and endurance athlete - and though in her twenties she was fired twice, in her thirties she led the turnaround of a $5 billion sports drink business. Her approach has stemmed from personal experience and inspiration from the band of highly accomplished 'Extremers' that she has met along the way: entrepreneurs, corporate leaders, TV personalities, an Olympic champion downhill skier, a former secretary of state, and even a world-famous tattoo artist. These Extremers helped her recognise that success doesn't come from conforming, hiding weaknesses or reaching some pre-planned destination. The bolder choice is to embrace Extreme You: to bring all that is distinctive and relevant about yourself to everything you do, and to bring out the Extreme in the people and the culture around you. Inspiring, practical and funny, Extreme You is Sarah's training programme for developing the drive, originality and fierce attitude to become the best version of you.
Download or read book Market Like You Mean It written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-07-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Download or read book Xtreme Music Marketing written by Susan Crandall and published by Lulu.com. This book was released on 2006-02-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xtreme Music Marketing is a guide for musicians in the world of marketing. Most artists are professionals at their craft, but novices at marketing. This book will take you through a successful and proven process of promoting, selling and performing your music. These techniques are tried and true. They have been used and are successful in their attempts. All you have to do is follow the techniques.
Download or read book Summary Your Marketing Sucks written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Mark Stevens' book: "Your Marketing Sucks". This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.
Download or read book The Marketing Playbook written by John Zagula and published by Penguin. This book was released on 2004-10-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
Download or read book How to Give Your Business an Extreme Marketing Makeover written by Gil Effron and published by Herringbone Creative LLC. This book was released on 2010-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
Download or read book Skate Life written by Emily Chivers Yochim and published by University of Michigan Press. This book was released on 2010-05-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Intellectually deft and lively to read, Skate Life is an important addition to the literature on youth cultures, contemporary masculinity, and the role of media in identity formation." ---Janice A. Radway, Northwestern University, author of Reading the Romance: Women, Patriarchy, and Popular Literature "With her elegant research design and sophisticated array of anthropological and media studies approaches, Emily Chivers Yochim has produced one of the best books about race, gender, and class that I have read in the last ten years. In a moment where celebratory studies of youth, youth subcultures, and their relationship to media abound, this book stands as a brilliantly argued analysis of the limitations of youth subcultures and their ambiguous relationship to mainstream commercial culture." ---Ellen Seiter, University of Southern California "Yochim has made a valuable contribution to media and cultural studies as well as youth and American studies by conducting this research and by coining the phrase 'corresponding cultures,' which conceptualizes the complex and dynamic processes skateboarders employ to negotiate their identities as part of both mainstream and counter-cultures." ---JoEllen Fisherkeller, New York University Skate Life examines how young male skateboarders use skate culture media in the production of their identities. Emily Chivers Yochim offers a comprehensive ethnographic analysis of an Ann Arbor, Michigan, skateboarding community, situating it within a larger historical examination of skateboarding's portrayal in mainstream media and a critique of mainstream, niche, and locally produced media texts (such as, for example, Jackass, Viva La Bam, and Dogtown and Z-Boys). The book uses these elements to argue that adolescent boys can both critique dominant norms of masculinity and maintain the power that white heterosexual masculinity offers. Additionally, Yochim uses these analyses to introduce the notion of "corresponding cultures," conceptualizing the ways in which media audiences both argue with and incorporate mediated images into their own ideas about identity. In a strong combination of anthropological and media studies approaches, Skate Life asks important questions of the literature on youth and provides new ways of assessing how young people create their identities. Emily Chivers Yochim is Assistant Professor in the Department of Communication Arts, Allegheny College. Cover design by Brian V. Smith
Download or read book Militainment Inc written by Roger Stahl and published by Routledge. This book was released on 2009-12-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Militainment, Inc. offers provocative, sometimes disturbing insight into the ways that war is presented and viewed as entertainment—or "militainment"—in contemporary American popular culture. War has been the subject of entertainment for centuries, but Roger Stahl argues that a new interactive mode of militarized entertainment is recruiting its audience as virtual-citizen soldiers. The author examines a wide range of historical and contemporary media examples to demonstrate the ways that war now invites audiences to enter the spectacle as an interactive participant through a variety of channels—from news coverage to online video games to reality television. Simply put, rather than presenting war as something to be watched, the new interactive militainment presents war as something to be played and experienced vicariously. Stahl examines the challenges that this new mode of militarized entertainment poses for democracy, and explores the controversies and resistant practices that it has inspired. This volume is essential reading for anyone interested in the relationship between war and media, and it sheds surprising light on the connections between virtual battlefields and the international conflicts unfolding in Iraq and Afghanistan today.
Download or read book One Market Under God written by Tom Frank and published by Random House. This book was released on 2010-09-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: At no other moment in history have the values of business and the corporation been more nakedly and arrogantly in the ascendant. Combining popular intellectual history with a survey of recent business culture, Thomas Frank traces an idea he calls 'market populism' - the notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The idea that any criticism of things as they are is -litist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall street, where the stock market is identified as the domain of the small investor and common man; and in the right-wing politics of the 1990s and the popular theories of Tom Peters, Charles Handy and Thomas Friedman. One Market Under God is Frank's counterattack against the onslaught of market propaganda. Mounted with the weapons of common sense it is lucid and tinged with anger, betrayal and a certain hope for the future.
Download or read book Extreme Trust written by Don Peppers and published by Portfolio. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.
Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Download or read book A Matrix of Meanings written by Craig Detweiler and published by Baker Academic. This book was released on 2003-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid, often humorous look at how to find truth in music, movies, television, and other aspects of pop culture. Includes photos, artwork, and sidebars.
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Download or read book A Matrix of Meanings Engaging Culture written by Craig Detweiler and published by Baker Books. This book was released on 2003-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the glittering tinsel of Hollywood to the advertising slogan you can't get out of your head, we are surrounded by popular culture. In A Matrix of Meanings Craig Detweiler and Barry Taylor analyze aspects of popular culture and ask, What are they doing? What do they represent? and What do they say about the world in which we live? Rather than deciding whether Bono deserves our admiration, the authors examine the phenomenon of celebrity idolization. Instead of deciding whether Nike's "Just do it" campaign is morally questionable, they ask what its success reflects about our society. A Matrix of Meanings is a hip, entertaining guide to the maze of popular culture. Plentiful photos, artwork, and humorous sidebars make for delightful reading. Readers who distrust popular culture as well as those who love it will find useful insight into developing a Christian worldview in a secular culture.
Download or read book From a Market Economy to a Finance Economy written by A. Samli and published by Springer. This book was released on 2013-05-14 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this gripping book, Dr. Samli makes the case that the US economy is shifting for the worse, tilting towards a finance-driven economy, and argues that investing in innovation will bring us out of the recession and back to a successful, market-driven economy.
Download or read book Extreme Marketing written by Chuck Fresh and published by Createspace Independent Publishing Platform. This book was released on 2017-04-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chuck Fresh, CEO of a marketing company with 30+ years promotions experience, rewrites the Marketing textbook with a summary of current marketing procedures and trends, and touches on some of the more extreme methods of advertising and promotion.
Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
