Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Download or read book Extreme Asia written by Daniel Martin and published by Edinburgh University Press. This book was released on 2015-06-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema?Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential Asia Extreme brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure.
Download or read book Extreme Branding written by Ramon Tarruella and published by Independently Published. This book was released on 2018-10-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert strategies to creating a killer brand that stands out in your marketWords like "brand awareness"and "brand recognition"are often tossed around, and are synonymous with achieving success and gaining a strong foothold in your market, especially when there are thousands of other businesses competing for your customer's attention.You already know you need to establish a brand that is all your own, yet few people tell you exactly how to get started. With this guide, you'll learn how to create a brand that positions you as an authority in your niche and is instantly recognizable within your market.Topics covered:Defining Your Brand Message.What U.S.P Really Means.Creating A Powerful Brand.The 4 Essential Ingredients of a Killer Brand.Step-by-Step Brand Building Checklist.
Download or read book Branding Post Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-08-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Download or read book The Power of Cult Branding written by Matthew W. Ragas and published by Crown Currency. This book was released on 2011-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
Download or read book Statutory Rules and Orders Other Than Those of a Local Personal Or Temporary Character written by Great Britain and published by . This book was released on 1915 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Religions as Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2016-04-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Download or read book The Extreme Gone Mainstream written by Cynthia Miller-Idriss and published by Princeton University Press. This book was released on 2019-12-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book comes at a time that could hardly be more important. Miller-Idriss opens up a completely new approach to understanding the processes of violent radicalization through subcultural products...(and) will surely become a standard work in the study of right-wing extremism."--Daniel Koehler, founder and director of the German Institute on Radicalization and De-Radicalization Studies.dies.
Download or read book The Physics of Brand written by Aaron Keller and published by Simon and Schuster. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Download or read book To the Extreme written by Robert E. Rinehart and published by State University of New York Press. This book was released on 2012-02-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international array of authors, including some prominent extreme athletes like Jake Burton and Arlo Eisenberg, look at a variety of issues and concerns within the new action extreme sports that are gaining popularity throughout the world. For each sport, an interpretation is presented through two essays: one written by a scholar active in some aspect of research for the given activity, and another by a practitioner/athlete who writes "from the inside out." The juxtaposed essays confront questions about the essence of sport such as, What is sport?; How does it originate?; and What is its use, value, and function? This book offers a fascinating look at how twentieth- and twenty-first-century sport forms emerge, proliferate, and take hold in a sport-crazy world.
Download or read book The Works of Frederick Grimke written by Frederick Grimké and published by . This book was released on 1871 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Tourism Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2009-09-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Download or read book Extreme Programming for Web Projects written by Doug Wallace and published by Addison-Wesley Professional. This book was released on 2003 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allowing readers to tailor cutting-edge best practices from software development to achieve success in Web development is the goal of this comprehensive guide. The book details a proven process that helps readers deliver Web projects on time, within budget, and with fewer defects.
Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Download or read book How to Give Your Business an Extreme Marketing Makeover written by Gil Effron and published by Herringbone Creative LLC. This book was released on 2010-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
Download or read book Rough Diamond written by Kiru Taye and published by KT Press. This book was released on 2023-12-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rough Diamond: The Origin This is the becoming of an antihero and his undoing. Before Mason became the Yadili fixer and acquired the Mace nickname, he learned to navigate loss, grief, and treachery. Then he meets Sophie and briefly experiences respite with a woman who matches his wildness. But can he hang on to her? Mason’s and Sophie’s story unfolds in two parts. The Origin is part one. Rough Diamond 2: Deal & Close Frenemies and desire, a lethal cocktail. Mason is a Yadili fixer. Like his name implies, there’s never been a challenge he couldn’t cut, dress, and lay to rest. Those close to him fondly call him Mace—a heavy club with a spiked metal head—for a reason. He will rip the heart out of anyone who crosses him. However, when the treacherously seductive Sophie comes to him for a favour, the grudge he’s suppressed for a decade threatens to spiral out of control. Sophie holds her own in the ruthless Yadili world. She set up the Haven Project to provide safety for her workers. Still, someone is intent on destroying her. So she has little option but to ask the dangerously desirable Mason for help. He offers her a deal she can’t refuse. But making a bargain with Mason is akin to dealing with the devil. Still, better the devil she knows, especially one she’s resented for ten years. Together, Mason and Sophie must battle to survive all manner of betrayals. That’s if their thinly veiled animosity for each other doesn’t consume them first.
