Download or read book EXTERNAL FACTORS HOW INFLUENCES CONSUMER BEHAVIOR written by John Lok and published by . This book was released on 2022-01-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change.In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month. . My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book.
Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-07-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.
Download or read book Influences and Attitudes Within Consumer Behaviour Process written by Olga Sokolowski and published by GRIN Verlag. This book was released on 2011-08 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be "in" yesterday is "out" today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.
Download or read book Methods Predict Consumer Behavior Influence Factors written by Johnny Ch Lok and published by Createspace Independent Publishing Platform. This book was released on 2018-03-21 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making.
Download or read book Environment Factor How Influences Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2021-07-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why social and physical environmental factors have close relationship to influence economic growth I shall indicate reasons to explain why social and physical environmental factors have close relationship to influence economic growth, even human health of quality of life. The social and economic burdens of poor education, lack of affordable housing and less than self sufficient income affect, not just those individuals and families who have the fewest resources. The social gradient means that not only do whose in the bottom worse health outcomes to bottom of income group and the top income group whose will have poor quality of life influence. The higher rates of disease and disability and lesser productivity among many communities means a higher public and private burden of life years, particularly life expectancy once one reaches age 65. In recent decades, research and has increasingly shown how powerfully social and economic conditions determine population health and differences in health among subgroups, much more so than medical care. It seems that environmental factor can influence human's quality of life. Los Angeles Country Department Of public Health (2016) indicated a country health rankings model, this department explained these three health factors can cause this health outcomes. These health factors include health behaviors (30%), it includes tobacco use, diet and exercise, alcohol use, unsafe sex; clinical care (20%), it includes access to care, quality of care; social and economic factors (40%), it includes education, employment, income, family and social support, community safety; physical environmental factor (10%) , includes natural environmental quality, built environmental quality. Then these factors can cause this health outcomes, such as morality ( length of life):50% and morbidity (quality of life) :50%. SO, it implies that physical environmental factor can influence human's length of life. So, on our social environmental problems result is from a complex interplay of a number of forces. An individual's health -related behaviors , particularly diet, exercise and smoking, surrounding physical environment and health care ( both access and quality) all contribute significantly to how long and how well human love. However , none of these factors is as important to population health as are the social and economic environments in which human live, learn, work and play. We refer to these factors can be as the social determinants of health to influence our quality of life. How do social determinants affect our quality of life? In the late 19th and early 20th centuries, public health concentrated particularly on the physical environment. Improvements in, for example, clean water supplies, healthier housing, sanitation, workplace safety and safe food lead to sharp increases in average life expectancy . Also our quality of life needed to be concentrated on expanded access to medical care, resulting in further expansion. So, the poverty tap is now characterized by those elements, such as low levels of : (i) environmental quality, (ii) life expectancy and (iii) human capital.
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book U S Health in International Perspective written by National Research Council and published by National Academies Press. This book was released on 2013-04-12 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is among the wealthiest nations in the world, but it is far from the healthiest. Although life expectancy and survival rates in the United States have improved dramatically over the past century, Americans live shorter lives and experience more injuries and illnesses than people in other high-income countries. The U.S. health disadvantage cannot be attributed solely to the adverse health status of racial or ethnic minorities or poor people: even highly advantaged Americans are in worse health than their counterparts in other, "peer" countries. In light of the new and growing evidence about the U.S. health disadvantage, the National Institutes of Health asked the National Research Council (NRC) and the Institute of Medicine (IOM) to convene a panel of experts to study the issue. The Panel on Understanding Cross-National Health Differences Among High-Income Countries examined whether the U.S. health disadvantage exists across the life span, considered potential explanations, and assessed the larger implications of the findings. U.S. Health in International Perspective presents detailed evidence on the issue, explores the possible explanations for the shorter and less healthy lives of Americans than those of people in comparable countries, and recommends actions by both government and nongovernment agencies and organizations to address the U.S. health disadvantage.
Download or read book The Relationship Between Consumer Behavior And Marketing Economic Factor Influence written by Johnny Ch Lok and published by . This book was released on 2018-08-20 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionConsumer Behavior research topic is any business marketing researchers concern topic. In psychological view point, there are different kinds of external environment factors and consumer individual internal emotion factor to influence who everyone makes final consumption decision. Every different environment situation, which will bring different consumption emotion influence to every consumer.I shall concentrate on researching marketing economic factor ( marketing information) factor to explain whether this factor how to influence consumer behavior in different environment situation.Any reader can have more clear methods to predict every consumer psychological change how to influence every consumer individual consumption behavior in nowadays society after you read this book.
Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Applied Consumer Psychology 2005 Ed written by and published by Rex Bookstore, Inc.. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What is Internal And External Time Pressure Factor written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-05-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: I shall explain what is supermarket / store space quality factor, e.g. top level versus floor level to different shelf variable height, weigh, or shelf space location factor as well as the product price elasticity and price-quality relationship to the brand of products both factors to influence every consumer decision making in supermarket/store. The in-store factor is more influential factor to compare out-of-store factor to influence consumers' decision in supermarket. For example, where the shampoo brand products are locating to be put on the shelf, it can influence the point to point behavior of shampoo product habitual buyers. If the buyer habitually chooses the shampoo brand products in the shelf location. Also, if all of the shampoo brand products are moved to another shelf locations to display its different kinds of shampoo products to cause the habitual buyer needs to spend much extra time to find where the another new shelf location is displaying the brand's shampoo products.In this situation, information processing has a heightened decision making role as the buyer needs to spend much time to find where the brand's displayed shampoo products' shelf location to make non-habitual decision making between options. For habitual decisons, the consumer's visual attention is reduced to measuring visual search. However, when the brands of any shampoo products are moved to another new shelf location to display its different kinds of shampoo products. So, the act of another shelf new location search, it will influence the habitual shampoo buyer's visual attention to consider the brand of any shampoo products which are usually used to wash to his/her hair habitually. When he / she can find the other new brands of shampoo products are displayed on the old shelf displayed location of the brand of shampoo products. Hence, the traditional shelf displayed location to the brand of products, when the brand of products are moved to another new displayed shelf locations. This in-store factors that will influence traditional cosnumers through visual attention concerns to this brand of products more or less. So, supermarket traditional shelf displayed variable location to the brand of products factor, which will have influence to the traditional consumers' visual attention to do either buying the brand's products or buying another brand's products to replace it, when the traditional consumer feels difficult that he/she needs to spend extra longer time to find whether where is the traditional useful product's displayed shelf location. Then, it will be possible to influence the traditional consumer's traditional purchase decision to the brand's product, and he/she will choose to buy another brand of product to replace when it can be displayed to the shelf location to attract the consumer's visual attention more.
Download or read book Understanding Consumer Behavior written by Erik Madsen and published by Larsen and Keller Education. This book was released on 2021-11-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's mental, emotional and behavioral responses that are related to these activities. It is an inter-disciplinary field that uses tools from various fields such as psychology, anthropology, ethnography, sociology, marketing and behavioral economics. Consumer behavior also deals with examining how attitudes, emotions and preferences influence buying behavior. There are numerous external and internal factors which influence the consumers while purchasing products. A few of these factors are consumer awareness, self-actualization, perception, culture and social class. This textbook is a compilation of chapters that discuss the most vital concepts in the field of consumer behavior. It presents this complex subject in the most comprehensible and easy to understand language. This book is appropriate for students seeking detailed information in this area as well as for experts.
Download or read book Consumer Behavior written by David L. Loudon and published by McGraw-Hill Companies. This book was released on 1984 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A college textbook discusses various theoretical concepts of consumer behavior and marketing research and their practical applications. The 21 chapters of the text are organized into 5 principal sections, covering: basic fundamentals and models for assessing consumer behavior; developing an understanding of consumer behavior relative to marketing strategies; environmental influences affecting consumer behavior from the general cultural, subcultural (i.e., ethnic), social class structure, family level, and personal influence standpoints; specific determinants of consumer behavior (e.g., motivational aspects; learning and memory aspects; self-conceptual factors; attitude characteristics and their modification); and factors influencing consumer decision processes, with respect to recognition of decision problems and purchasing processes and behavior. Photographs, charts, and tables are used extensively. Specific case studies are reviewed at the end of each of the 5 sections and each chaper includes discussion questons. (wz).