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Book Exposed Startup Secrets

    Book Details:
  • Author : Susan M Chris
  • Publisher : Independently Published
  • Release : 2023-08-05
  • ISBN :
  • Pages : 0 pages

Download or read book Exposed Startup Secrets written by Susan M Chris and published by Independently Published. This book was released on 2023-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposed Startup Secrets: Insider Advice on Starting and Growing a Business Are you ready to uncover the hidden truths of the startup world? In "Exposed Startup Secrets," seasoned entrepreneur and business expert delves deep into the often elusive world of entrepreneurship, revealing the insider advice and battle-tested strategies that can transform your startup dream into a reality. From that elusive "aha" moment to navigating the treacherous waters of fundraising, scaling, and sustainable growth, this book is your ultimate guide to success in the startup universe. Whether you're a budding entrepreneur with a game-changing idea or an established business owner seeking to take your company to new heights, this book is packed with wisdom that potentially alter the course of your entrepreneurial experience. Key Features: 1. Unraveling the Mysteries: "Exposed Startup Secrets" uncovers the hidden truths, challenges, and rewards that come with building a startup. Gain the wisdom and foresight to steer clear of common pitfalls, ensuring you're well-prepared for every stage of your entrepreneurial endeavor. 2. Insider Advice: Learn from the best as the author shares firsthand experiences, triumphs, and failures from the startup trenches. Benefit from the collective wisdom of successful entrepreneurs who have been in your shoes and emerged victorious. 3. Strategic Growth: Discover proven strategies for scaling your business, gaining a competitive edge, and achieving sustainable growth. No more guesswork - this book provides actionable steps and real-world examples to maximize your startup's potential. 4. Mastering Fundraising: Securing funding is often a make-or-break moment for startups. "Exposed Startup Secrets" demystifies the fundraising process and equips you with the know-how to approach investors, craft compelling pitches, and negotiate deals that fuel your success. 5. Building a Resilient Business: Weather the storms of uncertainty with confidence. Learn how to adapt, pivot, and stay agile in an ever-changing market to ensure your startup's longevity and prosperity. If you're tired of ambiguous advice and ready for a practical, results-driven approach to entrepreneurship, then "Exposed Startup Secrets" is your compass to navigate the startup landscape successfully. Unlock the secrets that have transformed ordinary startups into industry titans. It's time to write your startup success story with the guidance of "Exposed Startup Secrets." Let this book be your roadmap to triumph, and watch your business flourish beyond your wildest dreams.

Book Startup Secrets Exposed

    Book Details:
  • Author : Clark Roger
  • Publisher : Independently Published
  • Release : 2023-07-07
  • ISBN :
  • Pages : 0 pages

Download or read book Startup Secrets Exposed written by Clark Roger and published by Independently Published. This book was released on 2023-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Secrets Exposed: Insider Tips for Launching and Scaling a Business Are you prepared to discover the keys to a successful startup? There is no need to look past "Startup Secrets Exposed: Insider Tips for Launching and Scaling a Business." For aspirant business owners and ambitious entrepreneurs who are prepared to take their startup to new heights, this game-changing guide is a must-read. Inside these pages, you'll discover a treasure trove of insider tips, strategies, and real-life examples that will empower you to navigate the complexities of the startup world with confidence. From crafting a compelling business plan and establishing a robust online presence to mastering customer acquisition and retention, this book unravels the secrets that successful entrepreneurs use to turn their startups into thriving enterprises. With a focus on inspiring, relatable, and actionable advice, "Startup Secrets Exposed" equips you with the essential tools to overcome the challenges that lie ahead. Learn how to manage cash flow effectively, adapt to market changes, and build a resilient team that propels your business forward. Discover the power of embracing diversity, fostering a growth mindset, and creating a winning company culture that ignites innovation and drives sustainable growth. But this isn't just another generic business book. Our expert author, who has experienced the highs and lows of the startup journey firsthand, shares personal anecdotes and lessons learned, making the advice relatable and engaging. Each chapter is packed with practical calculations and critical keywords that ensure your business is searchable, making this book a valuable resource for entrepreneurs at any stage of their journey. Whether you're a seasoned entrepreneur looking to scale your business or a budding startup founder ready to take the plunge, "Startup Secrets Exposed" is your ultimate guidebook to success. Harness the power of these insider tips and watch as your startup transforms from an idea to a thriving venture. Don't wait for success to come knocking seize it with "Startup Secrets Exposed: Insider Tips for Launching and Scaling a Business." Unveil the secrets that will set you apart from the competition and position your startup for unparalleled success. Get your copy today and embark on a journey of entrepreneurial triumph!

Book 21 Secrets of Successful Startups

Download or read book 21 Secrets of Successful Startups written by Sam Wong and published by Execution Matters. This book was released on 2019-04-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of entrepreneurs aspire to start and build companies that disrupt markets and transform the business landscape. Most start with a novel idea, assemble a team of founders, fashion a business model, and begin the long road to raise funds. Unfortunately, 95% of startups fail or dramatically miss expectations. However, industry analysts, advisors and investors agree that great execution maximizes the likelihood of success. After serving as an executive for five different startups, Silicon Valley advisor Sam Wong can provide unique execution guidance for founders, entrepreneurs and leaders. 21 Secrets of Successful Startups draws upon the battle scars of 30 years of victories and defeats to present actionable advice, guidance, and frameworks spanning numerous topics related to startup execution, fundraising, talent and lifestyle. Whether you are thinking of launching a company or are currently working to grow, fund, and scale your startup, 21 Secrets of Successful Startups provides a playbook to build your startup and achieve success.

Book The Startup Playbook

Download or read book The Startup Playbook written by David Kidder and published by Chronicle Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Book Bad Blood

    Book Details:
  • Author : John Carreyrou
  • Publisher : Vintage
  • Release : 2018-05-21
  • ISBN : 1524731668
  • Pages : 354 pages

Download or read book Bad Blood written by John Carreyrou and published by Vintage. This book was released on 2018-05-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

Book Secrets From Successful Startups

Download or read book Secrets From Successful Startups written by LYDIA DANTZLER and published by LYDIA DANTZLER. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the company is the CEO, every great business is created by a great director, such as Lenovo's Liu Bei Chi, Truong Thuy Man of Haier, or Bill Gates of Microsoft. The process of development of a great business is the process of puping into butterflies, having to deal with many uncertainties on the way of starting a business, to be able to predict, to be persistent, to be persistent ... all things. hey, without a great CEO there would have been no great way to handle it. It is true that there is a saying that soldiers are pungent alone, generals are energetic in their army and business as organizations that must do business and earn profits in society. Finding a good CEO is half the success. A lion leading a pack of goats can defeat a goat leading a pack of lions. The General Director is the key to collective formation and development. Excellent and excellent General Directors who detect, solve problems, have unique solutions and analytical mind with the trends and prospects of the industry, have detailed plans with short, medium and long-term goals; he can encourage collective morale, convey experience. He makes people who are capable, willing, determined to live and die with the business owner; encourage members who are competent but not willing; improve the quality of willing and incompetent members.

Book Startup Secrets  Proven Tactics to Launch  Grow  and Thrive in Any Economy

Download or read book Startup Secrets Proven Tactics to Launch Grow and Thrive in Any Economy written by Mariam Campbell and published by Mariam Campbell. This book was released on 2024-06-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic and competitive business environment, launching and growing a successful startup requires more than just a great idea. It demands strategic planning, innovative thinking, and the ability to navigate a myriad of challenges. "Startup Secrets: Proven Tactics to Launch, Grow, and Thrive in Any Economy" is your comprehensive guide to building a resilient and thriving startup, regardless of economic conditions. Unlock the Secrets to Startup Success Drawing on insights from seasoned entrepreneurs, investors, and industry experts, this book provides actionable strategies and proven tactics to help you: Develop a Winning Idea: Learn how to identify market opportunities, validate your business concept, and lay a strong foundation for your startup. Secure Funding: Explore various funding options, master the art of pitching to investors, and understand the keys to successful fundraising. Build a Minimum Viable Product (MVP): Discover the importance of MVPs, step-by-step guidelines to create one, and inspiring case studies of successful MVP launches. Market and Brand Your Startup: Gain insights into effective marketing techniques, branding strategies, and examples of successful startup campaigns. Navigate Legal and Regulatory Challenges: Understand the essential legal considerations, protect your intellectual property, and overcome common regulatory hurdles. Scale Your Business: Recognize the signs that your startup is ready to scale, implement strategies for growth, and avoid common pitfalls during the scaling process. Real-World Case Studies and Practical Tips "Startup Secrets" is packed with real-world case studies that highlight successful startups, providing you with practical examples and lessons learned. Each chapter concludes with actionable tips and takeaways, ensuring that you can immediately apply the knowledge to your own startup journey. Thrive in Any Economy Whether you're launching your first startup or looking to scale an existing venture, this book equips you with the tools and insights needed to succeed in any economic climate. With "Startup Secrets," you'll be prepared to turn challenges into opportunities and drive your startup to new heights.

Book Tech Startup Secrets Unveiling the Strategies Behind Successful Companies

Download or read book Tech Startup Secrets Unveiling the Strategies Behind Successful Companies written by Stefan and published by . This book was released on 2023-12-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced and ever-evolving world, the rise of tech startups has become a significant trend. These startups, driven by innovation and groundbreaking ideas, have revolutionized various industries and transformed the way we live, work, and interact with technology. This subchapter will delve into the factors that have contributed to the rise of tech startups, explore the strategies behind their success, and provide valuable insights for aspiring entrepreneurs in the startup niche. The advent of technology and the internet has been a game-changer for startups. With the increasing accessibility of technology and the rise of digital platforms, the barriers to entry have significantly decreased. Startups can now leverage affordable and scalable technologies to develop and deliver their products or services to a global audience. This newfound democratization of technology has paved the way for entrepreneurs from all walks of life to bring their ideas to life and disrupt traditional industries. Additionally, the culture of innovation and risk-taking has played a crucial role in the rise of tech startups. Unlike traditional corporate environments, startups thrive on experimentation, agility, and a willingness to challenge the status quo. This entrepreneurial mindset, coupled with an appetite for disruption, has allowed startups to identify market gaps, develop innovative solutions, and rapidly iterate based on user feedback. This subchapter will highlight some of the most successful startup stories and reveal the strategies they employed to navigate the challenges of the startup niche. Moreover, the availability of venture capital and angel investors has fueled the growth of tech startups. These investors are actively seeking innovative ideas and entrepreneurs with the potential for high returns on investment. They provide startups with the necessary capital to scale their operations, develop robust marketing strategies, and attract top talent. Understanding the dynamics of securing funding and building meaningful relationships with investors is a vital aspect of success in the startup niche.

Book Startup Secrets from the Ramayana

Download or read book Startup Secrets from the Ramayana written by Prachi Garg, and published by Sristhi Publishers & Distributors. This book was released on 2020-01-10 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ram was the next door, go-to guy for any advice on business administration. A gold medalist from a premium management institute in the country, if there was any business-related problem in Ayodhya, Ram had an answer for it. Ayodhya was his proclaimed kingdom in business, in the grip of his palms, thanks to his loyal customers, family, and associates. It was a dream turning to reality. Until ambitions started overstretching, boundaries started melting and favours became overpromising. Ram could not have imagined up until the big wave hit him, that he would be so instantly betrayed and uprooted by those who he thought to be the closest. Startup Secrets from the Ramayana is the story of Ram’s struggle of setting up his business empire from scratch in a span of fourteen years. It took grit, moving out of his comfort zone, and re-establishing himself with a new identity removed from the hangover of the past. The stories are inspired from the Ramayana to capture the celebrated wisdom of the god.

Book The 7 Secret Keys to Startup Success

Download or read book The 7 Secret Keys to Startup Success written by David J. Muchow and published by Simon and Schuster. This book was released on 2022-09-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else! The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools. In The7 Secret Keys to Startup Success, you will learn: How to cut legal expenses and manage lawyers How to fire employees and partners without getting sued Patent, trademark and copyright strategies and tricks How to raise money without SEC problems How to avoid the financial “Valley of Death” What “to do” but also “what not to do" to avoid “startup suicide.” Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in Raiders of the Lost Ark meets Bar Rescue or Silicon Valley! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful. In short, The 7 Secret Keys to Startup Success is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!

Book The Cold Start Problem

Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Book Lost and Founder

Download or read book Lost and Founder written by Rand Fishkin and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Book Shopify Store Secrets  The Essential Startup Guide to Build  Launch and Grow a Profitable Online Store with Shopify

Download or read book Shopify Store Secrets The Essential Startup Guide to Build Launch and Grow a Profitable Online Store with Shopify written by Evan Jones and published by Evan Jones. This book was released on 2017-01-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopify Store Secrets will help you to realize your dream of an online ecommerce store by teaching you the insider secrets that thousands of successful vendors have used to create income by selling online. Shopify is one of the world’s premier online ecommerce systems. Its popular for good reason: its easy to use, the technical support is excellent, its fast and reliable, its affordable, and its highly customizable. By following the steps in this book you will learn how to get started in the highly profitable world of ecommerce, starting with a 14 day free trial, and moving through the best plans and systems to start building a successful business. Below you will learn inside secrets, including: • Customization strategies - how to attract customers to your products by making your store’s appearance fit your target market • Domain selection – how to set up a custom URL to make your store’s address online rank for SEO and easy to find for your customers • Product selection – kick-start your online presence by matching your product choice to your passions • Order handling – avoid delivery pitfalls by knowing your carriers and making the most of their systems • Drop shipping – how to extend your selection of products by using third-party warehousing and delivery • Promoting your store –save on advertising strategies by field-testing and comparing your paid ad systems Click Buy to read on!

Book Startup Secrets Blackbook

    Book Details:
  • Author : Dominik Tarolli
  • Publisher :
  • Release : 2020-12-24
  • ISBN : 9781735752402
  • Pages : pages

Download or read book Startup Secrets Blackbook written by Dominik Tarolli and published by . This book was released on 2020-12-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest question for people who want to start a business is: Will my business make enough money? Every year tens of thousands of business fail, because they don't know how to test a business idea and they don't have the right business tools to plan future business success.That is a tragedy and that is why the Startup Secrets Blackbook was written. Testing your business idea is the key to create a successful business.This book will help you to test your business idea in seven easy steps and can turn your dream into reality.

Book You Don t Own Me  How Mattel v  MGA Entertainment Exposed Barbie s Dark Side

Download or read book You Don t Own Me How Mattel v MGA Entertainment Exposed Barbie s Dark Side written by Orly Lobel and published by W. W. Norton & Company. This book was released on 2017-11-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.

Book Takeaways

    Book Details:
  • Author : Brian M. Friedman
  • Publisher : Rolling Thunder Ventures
  • Release : 2019-05
  • ISBN : 9781544502458
  • Pages : 0 pages

Download or read book Takeaways written by Brian M. Friedman and published by Rolling Thunder Ventures. This book was released on 2019-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every entrepreneur knows that quick decision-making is a vital part of success. But when you find yourself at a difficult crossroads, the right choice may not be obvious. In those moments, a push in the right direction can be just what you need to get moving again. During the 1,000 maddening days he spent in Silicon Valley, Brian Friedman found himself facing difficult decisions every day in the first few months of his startup. He was in uncharted waters and didn't always know which direction to swim, but thankfully he had access to some of most successful entrepreneurs, investors, and advisors in the world. With their help, Brian made some gutsy calls in those early days, though sometimes not fast enough. In Takeaways: Secret Truths from Leading a Startup, Brian gives you the tools to make the right decisions quickly in your business. This pocket companion covers the entire lifecycle of a startup, from growth and culture to operations and exit strategies. No matter how long you've been in business, Brian's advice can help point you in the right direction.

Book The Unicorn s Shadow

Download or read book The Unicorn s Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.