Download or read book Exploring the Use of Synesthetic Metaphor in Print Advertising written by Michelle Renee Nelson and published by . This book was released on 1991 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Use of Visual Metaphors in Print Advertisements written by Lisa M. Janos and published by . This book was released on 2014 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study examined advertisements in which metaphorical comparisons were made between cosmetic/beauty products and food. The purpose was to identify what rhetorical themes emerged among the advertisements and to determine if the visuals could provide sufficient content for a marketing message. Twelve images from four companies were chosen. An analysis was performed on each through the application of visual semiotics. Findings indicated that a visual metaphor approach can deliver involved rhetorical marketing messages to the viewer. The theme of indulgence was clear among the ads and the comparison of cosmetics to food suggested that the product should become part of the self, not to be ingested the way food would be, but to be absorbed into the daily lives of consumers."--Abstract.

Download or read book Sensory Linguistics written by Bodo Winter and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most fundamental capacities of language is the ability to express what speakers see, hear, feel, taste, and smell. Sensory Linguistics is the interdisciplinary study of how language relates to the senses. This book deals with such foundational questions as: Which semiotic strategies do speakers use to express sensory perceptions? Which perceptions are easier to encode and which are “ineffable”? And what are appropriate methods for studying the sensory aspects of linguistics? After a broad overview of the field, a detailed quantitative corpus-based study of English sensory adjectives and their metaphorical uses is presented. This analysis calls age-old ideas into question, such as the idea that the use of perceptual metaphors is governed by a cognitively motivated “hierarchy of the senses”. Besides making theoretical contributions to cognitive linguistics, this research monograph showcases new empirical methods for studying lexical semantics using contemporary statistical methods.

Download or read book Wednesday is Indigo Blue written by Richard E. Cytowic and published by MIT Press. This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the extraordinary multisensory phenomenon of synesthesia has changed our traditional view of the brain.

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.

Download or read book Oxford Handbook of Synesthesia written by Julia Simner and published by Oxford University Press, USA. This book was released on 2013-12 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synesthesia is a fascinating phenomenon which has captured the imagination of scientists and artists alike. This title brings together a broad body of knowledge about this condition into one definitive state-of-the-art handbook.

Download or read book AEJMC News written by and published by . This book was released on 2004 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Concise Encyclopedia of Semantics written by Keith Allan and published by Elsevier. This book was released on 2010-04-06 with total page 1103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise Encyclopedia of Semantics is a comprehensive new reference work aiming to systematically describe all aspects of the study of meaning in language. It synthesizes in one volume the latest scholarly positions on the construction, interpretation, clarification, obscurity, illustration, amplification, simplification, negotiation, contradiction, contraction and paraphrasing of meaning, and the various concepts, analyses, methodologies and technologies that underpin their study. It examines not only semantics but the impact of semantic study on related fields such as morphology, syntax, and typologically oriented studies such as 'grammatical semantics', where semantics has made a considerable contribution to our understanding of verbal categories like tense or aspect, nominal categories like case or possession, clausal categories like causatives, comparatives, or conditionals, and discourse phenomena like reference and anaphora. COSE also examines lexical semantics and its relation to syntax, pragmatics, and cognitive linguistics; and the study of how 'logical semantics' develops and thrives, often in interaction with computational linguistics. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from 150 of the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As semantics is a centrally important and inherently cross-cutting area within linguistics it will therefore be relevant not just for semantics specialists, but for most linguistic audiences. - The first encyclopedia ever published in this fascinating and diverse field - Combines the talents of the world's leading semantics specialists - The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines - Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area - Compact and affordable single volume reference format

Download or read book The Hidden Sense written by Cretien Van Campen and published by MIT Press. This book was released on 2010-02-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uncommon sensory perceptions of synesthesia explored through accounts of synesthetes' experiences, the latest scientific research, and suggestions of synesthesia in visual art, music, and literature. What is does it mean to hear music in colors, to taste voices, to see each letter of the alphabet as a different color? These uncommon sensory experiences are examples of synesthesia, when two or more senses cooperate in perception. Once dismissed as imagination or delusion, metaphor or drug-induced hallucination, the experience of synesthesia has now been documented by scans of synesthetes' brains that show "crosstalk" between areas of the brain that do not normally communicate. In The Hidden Sense, Cretien van Campen explores synesthesia from both artistic and scientific perspectives, looking at accounts of individual experiences, examples of synesthesia in visual art, music, and literature, and recent neurological research. Van Campen reports that some studies define synesthesia as a brain impairment, a short circuit between two different areas. But synesthetes cannot imagine perceiving in any other way; many claim that synesthesia helps them in daily life. Van Campen investigates just what the function of synesthesia might be and what it might tell us about our own sensory perceptions. He examines the experiences of individual synesthetes—from Patrick, who sees music as images and finds the most beautiful ones spring from the music of Prince, to the schoolgirl Sylvia, who is surprised to learn that not everyone sees the alphabet in colors as she does. And he finds suggestions of synesthesia in the work of Scriabin, Van Gogh, Kandinsky, Nabokov, Poe, and Baudelaire. What is synesthesia? It is not, van Campen concludes, an audiovisual performance, a literary technique, an artistic trend, or a metaphor. It is, perhaps, our hidden sense—a way to think visually; a key to our own sensitivity.

Download or read book Perception Metaphors written by Laura J. Speed and published by John Benjamins Publishing Company. This book was released on 2019-02-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor allows us to think and talk about one thing in terms of another, ratcheting up our cognitive and expressive capacity. It gives us concrete terms for abstract phenomena, for example, ideas become things we can grasp or let go of. Perceptual experience—characterised as physical and relatively concrete—should be an ideal source domain in metaphor, and a less likely target. But is this the case across diverse languages? And are some sensory modalities perhaps more concrete than others? This volume presents critical new data on perception metaphors from over 40 languages, including many which are under-studied. Aside from the wealth of data from diverse languages—modern and historical; spoken and signed—a variety of methods (e.g., natural language corpora, experimental) and theoretical approaches are brought together. This collection highlights how perception metaphor can offer both a bedrock of common experience and a source of continuing innovation in human communication.

Download or read book The Sound of Silence written by Katrina Goldsaito and published by Hachette+ORM. This book was released on 2011-10-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do you have a favorite sound?" little Yoshio asks. The musician answers, "The most beautiful sound is the sound of ma, of silence." But Yoshio lives in Tokyo, Japan: a giant, noisy, busy city. He hears shoes squishing through puddles, trains whooshing, cars beeping, and families laughing. Tokyo is like a symphony hall! Where is silence? Join Yoshio on his journey through the hustle and bustle of the city to find the most beautiful sound of all.

Download or read book The Man Who Tasted Shapes revised edition written by Richard E. Cytowic and published by MIT Press. This book was released on 2008-07-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this medical detective adventure, Cytowic shows how synesthesia, or "joined sensation," illuminates a wide swath of mental life and leads to a new view of what it means to be human. Richard Cytowic's dinner host apologized, "There aren't enough points on the chicken!" He felt flavor also as a physical shape in his hands, and the chicken had come out "too round." This offbeat comment in 1980 launched Cytowic's exploration into the oddity called synesthesia. He is one of the few world authorities on the subject. Sharing a root with anesthesia ("no sensation"), synesthesia means "joined sensation," whereby a voice, for example, is not only heard but also seen, felt, or tasted. The trait is involuntary, hereditary, and fairly common. It stayed a scientific mystery for two centuries until Cytowic's original experiments led to a neurological explanation—and to a new concept of brain organization that accentuates emotion over reason. That chicken dinner two decades ago led Cytowic to explore a deeper reality that, he argues, exists in everyone but is often just below the surface of awareness (which is why finding meaning in our lives can be elusive). In this medical detective adventure, Cytowic shows how synesthesia, far from being a mere curiosity, illuminates a wide swath of mental life and leads to a new view of what is means to be human—a view that turns upside down conventional ideas about reason, emotional knowledge, and self-understanding. This 2003 edition features a new afterword.

Download or read book Sensory Blending written by Ophelia Deroy and published by Oxford University Press. This book was released on 2017 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synaesthesia is a strange sensory blending: synaesthetes report experiences of colours or tastes associated with particular sounds or words. This volume presents new essays by scientists and philosophers exploring what such cases can tell us about the nature of perception and its boundaries with illusion and imagination.

Download or read book The Mind of a Mnemonist written by Aleksandr Romanovich Lurii͡a and published by Harvard University Press. This book was released on 1987 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A welcome re-issue of an English translation of Alexander Luria's famous case-history of hypermnestic man. The study remains the classic paradigm of what Luria called 'romantic science,' a genre characterized by individual portraiture based on an assessment of operative psychological processes. The opening section analyses in some detail the subject's extraordinary capacity for recall and demonstrates the association between the persistence of iconic memory and a highly developed synaesthesia. The remainder of the book deals with the subject's construction of the world, his mental strengths and weaknesses, his control of behaviour and his personality. The result is a contribution to literature as well as to science. (Psychological Medicine ).

Download or read book The Cambridge Handbook of Metaphor and Thought written by Raymond W. Gibbs, Jr. and published by Cambridge University Press. This book was released on 2008-09-22 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.

Download or read book Contexts of Metaphor written by Michiel Leezenberg and published by BRILL. This book was released on 2021-10-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents an approach to metaphor that takes contextual factors into account. It analyses how metaphors depend on and change the context in which they are uttered, and how metaphorical interpretation involves the articulation of asserted, implied and presupposed materials.

Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.