Download or read book Exploring the Grand Challenges for Next Generation E Business written by Raj Sharman and published by Springer Science & Business Media. This book was released on 2011-02-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.
Download or read book Employee Loyalty written by Stephan Meschke and published by Springer Nature. This book was released on 2021-03-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.
Download or read book Level Up Exploring Gamification s Impact on Research and Innovation written by Tibor Guzsvinecz and published by BoD – Books on Demand. This book was released on 2024-08-21 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Level Up! Exploring Gamification's Impact on Research and Innovation explores the transformative power of gamification in various fields. This edited book shows how game design elements, when integrated into non-gaming contexts, can revolutionize education, health care, luxury tourism, language learning, and more. Through a series of case studies and research, the book demonstrates the potential of gamification to enhance user engagement, improve knowledge retention, and foster interdisciplinary collaboration. Discover how AI-powered simulations and interactive technologies are creating personalized learning experiences that adapt to individual needs, making education more effective and engaging. Explore the use of gamification in luxury tourism to elevate travel experiences, enhance customer loyalty, and deliver immersive, memorable journeys. Understand the advantages of mobile-assisted language learning applications, which use gamified elements to make language learning more accessible and enjoyable. The book also highlights the role of gamification in health care by showcasing how it can transform medical education by providing interactive and adaptive training environments. Learn about the efforts of the STEAME Teacher Facilitators Academy in promoting project-based learning methodologies that prepare educators to lead innovative, multidisciplinary classrooms. This book is an essential resource for scholars, educators, practitioners, and policymakers who are looking to harness the benefits of gamification. It offers insights and practical strategies for using game mechanics to address complex challenges, drive progress, and create impactful experiences. By embracing the principles of gamification, readers will be equipped to turn challenges into opportunities for growth and success, fostering a more connected, informed, and empowered society. Use this book to level up and unlock the full potential of gamification and innovation in your field!
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2019-04-24 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online
Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Download or read book The Alignment Advantage written by Richard Nugent and published by Kogan Page Publishers. This book was released on 2023-06-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Simon Sinek's "start with why" approach is compelling yet flawed and Peter Drucker's claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.
Download or read book Proceedings of The 14th IAC 2019 written by group of authors and published by MAC Prague consulting. This book was released on 2019-04-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: EASTER CONFERENCE - The 14th International Academic Conference in Prague 2019, Czech Republic (The 14th IAC in Prague 2019)
Download or read book Whistleblowing written by Roberta Ann Johnson and published by Lynne Rienner Publishers. This book was released on 2003 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of when and how - and to what effect - people make the choice to blow the whistle. Case studies from the tobacco industry, to NASA, to the FDA illustrate how individual efforts can and do transform institutions, shape public policy, and serve as a force for democratization.
Download or read book A Case Analysis Exploring Customer Attitudes on BMW written by Marion Maguire, geb. Weiler and published by diplom.de. This book was released on 2006-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]
Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Download or read book The Sociology of Loyalty written by James Connor and published by Springer Science & Business Media. This book was released on 2007-09-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.
Download or read book Exploring Services Science written by Henriqueta Nóvoa and published by Springer. This book was released on 2015-01-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the 6th International Conference on Exploring Service Science (IESS), held in Porto, Portugal, in February 2015. Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. The 27 full papers accepted for IESS were selected from 69 submissions. The papers consider the topics service innovation, service exploration, service design, IT-based service engineering, and service sustainability.
Download or read book Streetscapes of War and Revolution written by Claire Morelon and published by Cambridge University Press. This book was released on 2024-06-06 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prague entered the First World War as the third city of the Habsburg empire, but emerged in 1918 as the capital of a brand new nation-state, Czechoslovakia. Claire Morelon explores what this transition looked, sounded and felt like at street level. Through deep archival research, she has carefully reconstructed the sensorial texture of the city, from the posters plastered on walls, to the shop windows' displays, the badges worn by passers-by, and the crowds gathering for protest or celebration. The result is both an atmospheric account of life amid war and regime change, and a fresh interpretation of imperial collapse from below, in which the experience of life on the Habsburg home-front is essential to understanding the post-Versailles world order that followed. Prague is the perfect case study for examining the transition from empire to nation-statehood, hinging on revolutionary dreams of fairer distribution and new forms of political participation.
Download or read book Resistance and Emotions written by Mikael Baaz and published by Routledge. This book was released on 2019-12-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses different ways in which the cross-roads between emotions and resistance can be theorised. While the sociological field focuses primarily on emotions that are entangled in the relationship between the individual and collective, the cultural studies field has recently started to emphasise affects as a ‘rescue’ from the deterministic aspect of the poststructuralist approach (in which language decides everything) (Hemmings 2005, 2014). Scholars promoting the ‘affective turn’ argue that affects and interpretations are inseparable. By taking affects as the point of departure, it is argued that it is possible to show how bodies move in their own ways, but still in relation to others. Departing from this, it becomes interesting to explore how emotions are involved in different power relations and how they feed resistance. If we accept that emotions and interpretations are entangled and inseparable then we must investigate emotions as powerful forces of resistance. The chapters were originally published in a special issue of the Journal of Political Power.
Download or read book PROCEEDINGS OF ACADEMICS WORLD INTERNATIONAL CONFERENCE written by Miss. Madhusmita Satapathy and published by Institute for Technology and Research (ITRESEARCH) Bhubaneswar, India. This book was released on 2022-05-05 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disclaimer: Authors have ensured sincerely that all the information given in this book is accurate, true, comprehensive, and correct right from the time it has been brought in writing. However, the publishers, the editors, and the authors are not to be held responsible for any kind of omission or error that might appear later on, or for any injury, damage, loss, or financial concerns that might arise as consequences of using the book.
Download or read book Doing Ethics in Media written by Jay Black and published by Routledge. This book was released on 2011-04-19 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.
Download or read book Loyalty Management written by Cristina Ziliani and published by Routledge. This book was released on 2019-10-08 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
