Download or read book Explaining Consumers Willingness to Pay for Local and Organic Food Using Extended Theory of Planned Behavior Model written by Tong Wu and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Organic food has witnessed rapid growth for more than two decades, while local food has gained popularity in recent years. This thesis was dedicated to investigate the motivations behind the intention and purchasing behavior of organic and local foods consumers employing an extended version of the Theory of Planned Behavior (TPB) model. Additionally, a Food Fashion Involvement (FFI) scale was developed to assist in explaining intention and WTP for trendy food. Eleven experimental sessions were conducted in Newark, Delaware using a sample of 128 subjects recruited from the surrounding region. Each session included several rounds of experimental auctions and questionnaires. Sweet corn and strawberry jams were chosen as experimental products respectively representing fresh and processed categories. Generally, participants exhibited the highest WTP for organic, followed by local food. For the analysis, two methods were adapted, factor analysis and tobit regression. Factor analysis was conducted on outcome beliefs and evaluation items. Latent factors were identified for consumers' perception of organic and local. Tobit regression models were constructed using intention and WTP as the dependent variables and social demographics, the FFI scale and the TPB items as independent variables. Results of the tobit regression suggested FFI scale to be a constructive predictor of intention and WTP, especially for fresh produce. Variables of the TPB demonstrated different significance across eight models, and General Attitude and Perceived Availability were found to have the most explanation power. In order to add more dimension to the study, models were compared from three angles, including intention versus WTP, organic versus local and fresh versus processed. Results implied that a high intention did not necessarily lead to a high WTP, vice versa. Additionally, the TPB model could predict organic purchasing intentions better than the local version. Models for fresh products also demonstrated more significance than the processed ones.
Download or read book The World of Organic Agriculture written by Minou Yussefi-Menzler and published by Routledge. This book was released on 2010-09-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this annual publication (previously published solely by IFOAM and FiBL) documents recent developments in global organic agriculture. It includes contributions from representatives of the organic sector from throughout the world and provides comprehensive organic farming statistics that cover surface area under organic management, numbers of farms and specific information about commodities and land use in organic systems. The book also contains information on the global market of the burgeoning organic sector, the latest developments in organic certification, standards and regulations, and insights into current status and emerging trends for organic agriculture by continent from the worlds foremost experts. For this edition, all statistical data and regional review chapters have been thoroughly updated. Completely new chapters on organic agriculture in the Pacific, on the International Task Force on Harmonization and Equivalence in Organic Agriculture and on organic aquaculture have been added. Published with IFOAM and FiBL
Download or read book Local Food Purchase Behavior of U S Consumers written by Yeon Ho Shin and published by . This book was released on 2014 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of this study is to investigate the antecedents to the behavior to purchase local food by using the extended theory of planned behavior with additional considerations of moral aspects and self-congruity theory. Structural equation modeling was conducted and all hypothesized paths were analyzed. Although hypotheses were constructed based on direct correlations between variables, the study also looked into indirect and total effects on actual local food purchase in order to explain the model more comprehensively. Overall, the purchase of local food was found to be a multifaceted and dynamic decision-making process. In addition to the TPB variables, moral norm and self-congruity were found to influence consumers' local food purchase directly and indirectly, indicating that they were meaningful additions to the TPB model.
Download or read book Proceedings of the 11th International Conference on Business Accounting Finance and Economics BAFE 2023 written by Yuen Onn Choong and published by Springer Nature. This book was released on 2024-01-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR) is pleased to organize the 11th International Conference on Business, Accounting, Finance, and Economics (BAFE 2023) on 25th October 2023 in hybrid mode via Online meeting with Zoom platform and physical mode at UTAR Kampar Campus. This conference aims to bring together researchers to present up-to-date works that contribute to new theoretical, methodological and empirical knowledge.
Download or read book Consumers Attitude and Intention Towards Organic Food Purchase written by Heru Irianto and published by . This book was released on 2015 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to purchase organic food and gender. Survey method was used, with the sample containing 200 respondents intending to purchase organic food in Surakarta City, Indonesia. The analysis method employed was structural equation model (SEM). The results of research showed that health consciousness and environmental consciousness were the determinants of an individual's positive attitude to buy organic food. The effect of gender difference on attitude, intention, and behavior of purchasing organic food confirmed the previous studies descriptively stating that gender affects the organic food purchasing behavior. The implication of study is that in the future, the marketers should expose the usefulness of organic food for health and environmental maintenance to make the target consumer more motivated to buy organic food. In addition, market segmenting should be carried out based on gender.
Download or read book Demand Complexity and Long Run Economic Evolution written by Andreas Chai and published by Springer. This book was released on 2019-05-11 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this contributed volume is to consider how global consumption patterns will develop in the next few decades, and what the consequences of that development will be for the economy, policymakers, and society at large. In the long run, the extent to which economic growth translates into better living conditions strongly depends on how rising affluence and new technologies shape consumer preferences. The ongoing rise in household income in developing countries raises some important questions: Will consumption patterns always continue to expand in the same manner as we have witnessed in the previous two centuries? If not, how might things evolve differently? And what implications would such changes hold for not only our understanding of consumption behavior but also our pursuit of more sustainable societies?
Download or read book Willingness to Pay for Locally Grown Organic and Natural Foods written by Kathryn Onken and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of Mid-Atlantic consumers in five states was conducted to determine consumer preference and marginal willingness to pay for the attributes organic, natural, locally grown and state program promoted. The influence of purchasing venue on willingness to pay was examined as well. A key part of this survey was a choice experiment featuring strawberry preserves. The survey also included a variety of questions concerning shopping behavior, awareness and opinion of state marketing programs, and the geographical area that the respondent considered to be local. The results of the choice experiment portion of the survey were analyzed using a conditional logit model and a nested logit model. Marginal willingness to pay figures were calculated from the results of the nested logit model. These results indicated a price premium for preserves purchased at a farmers' market across five Mid-Atlantic states. The organic attribute was only preferred over natural in one state. In addition, the attributes local and state program promoted were preferred over non-local across all states. The preference ordering between local and state program did vary. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed to prefer the state program version. Overall, findings from this study suggest programs in several states should consider focusing on more generic "buy local" promotions, instead of statewide promotional programs. Additional results indicate that consumers from states other than Delaware consider areas smaller than the borders of their state as being local, such as a county or regional area. The results of this study would be of use to state marketing agencies, producers and processors targeting the Mid-Atlantic region.
Download or read book Psychological and Behavioral Decision Making of Green Consumption written by Ruyin Long and published by Frontiers Media SA. This book was released on 2022-11-11 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seafood Sustainability Series I written by Naresh C. Pradhan and published by MDPI. This book was released on 2020-11-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special edition, Seafood Sustainability Series I, includes two articles on seafood consumption, four on sustainable capture fisheries, and four on sustainable aquaculture. The articles on consumption explore an alternative perspective on sustainable seafood movement governance to consumer- or retail/brand-driven logic and analyze fish tissues for human consumption to detect contaminants like flame retardant chemicals hazardous to human health sourced from microplastic pollutants. Articles on capture fisheries include: • A study of harvest strategies to achieve ecological, economic, and social sustainability objectives; • An examination of the economic leverages and resources needed to sustain coastal artisanal fishing communities in Africa; • A review of sustainability planning efforts to combat fishing community threats like declining participation, aging infrastructure and fleets, gentrification, reduced resource access, market competition, and environmental stresses; • An analysis of responsible fish consumption through a life-promoting sustainable food system for school-age children. Three of the articles on aquaculture focus on studying consumer preferences related to sustainable aquaculture based on the estimation of how the attributes of aquaculture products (including product labeling and perception) affect consumers’ purchase decisions. The other article questions the widely held assumption of sustainable substitutability of plant protein sources (e.g., soymeal) for fishmeal in aquaculture production.
Download or read book Recent Advances in Renewable Energy Automation and Energy Forecasting written by Sarat Kumar Sahoo and published by Frontiers Media SA. This book was released on 2023-12-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of sustainable energy is becoming an important concern for many countries. The traditional electrical grid supports only one-way interaction of power being delivered to the consumers. The emergence of improved sensors, actuators, and automation technologies has consequently improved the control, monitoring and communication techniques within the energy sector, including the Smart Grid system. With the support of the aforementioned modern technologies, the information flows in two-ways between the consumer and supplier. This data communication helps the supplier in overcoming challenges like integration of renewable technologies, management of energy demand, load automation and control. Renewable energy (RE) is intermittent in nature and therefore difficult to predict. The accurate RE forecasting is very essential to improve the power system operations. The forecasting models are based on complex function combinations that include seasonality, fluctuation, and dynamic nonlinearity. The advanced intelligent computing algorithms for forecasting should consider the proper parameter determinations for achieving optimization. For this we need, new generation research areas like Machine learning (ML), and Artificial Intelligence (AI) to enable the efficient integration of distributed and renewable generation at large scale and at all voltage levels. The modern research in the above areas will improve the efficiency, reliability and sustainability in the Smart grid.
Download or read book Consumer Preference and Willingness To Pay for Locally Produced Organic Food written by Yihong Zheng and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Preferences for Organic Food Behavior Building up Importance of Pricing Information and Sensory Issues written by Jessica Alejandra Avitia Rodríguez and published by . This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this thesis is to investigate Spanish consumers purchase motivations and behavior towards organic food by means of determining the key factors that take part on building their behavior. An important contribution of this work consists on providing more evidence on consumers' underlying motivations to buy organic food for the particular case of Spain and to test the role of sensory "experience" in defining individual new WTP for a post purchasing situation. This thesis investigates the role of personal, economic and social elements in predicting Spain consumers' attitudes and purchase intentions toward organic food. It place together all the relevant variables identified by previous studies developing a new and complex behavioral model on consumers' organic decision making process. The new conceptual model is developed and tested via structural equation modeling. Results show that attitudes, knowledge, as well as environmental and health concern partially mediates the effects of trust in market agents and risk perceptions on attitudes toward organic food. Furthermore, price and subjective norms have been detected to explain organic food purchase intention. Next, this thesis analyzes the factors affecting consumer's willingness to pay (WTP) for organic food. In this context, the most widely used valuation methods have been Conjoint Analysis and Choice Experiments. However, discrete choice and conjoint data do not offer immediate financial consequences for the participants. As a consequence, consumers tend to overestimate their real WTP. For that reason, this thesis investigates approaches to incorporate incentives into the traditional conjoint and choice methodologies. In this research, we analyze the "Calibrated Auction-Conjoint Valuation method" (CACM), by comparing Non-adjusted values from a self-explicated conjoint method to the final calibrated values entered using a non-hypothetical auction in a context well suited to the CACM: preferences for sustainable farming. We noticed that consumers significantly reduced their WTP when moving from the initial stage of the CACM to the final stage, primarily by placing less importance on product prices, implying that WTP values from a self-explicated conjoint method used alone would likely lead to overstated estimates of WTP. Finally, consumers' willingness to pay and sensory "experience" is assessed through an experimental auction. Two auctions have been designed: the first consists on consumers'evaluation of different food options based on search attributes (before purchase) and the second after tasting it (simulating a post purchasing situation). In between a hedonic sensory test is performed. Simultaneously, as a complementary exercise, a trained panel sensory test has been employed to identify the main organoleptic characteristics that consumers associate with the hedonic taste satisfaction. Finally, factors affecting consumers' WTP differences in the two auctions are analyzed. We have detected that the Spanish consumers have a positive attitude towards sustainable food due to environmental concerns, health concerns, and trust in certification and market agents. However, the premium they are willing to pay for these products is lower than the current market price. Furthermore, both "search" and sensory "experience" do influence consumers' purchase behavior.
Download or read book Willingness to Pay for Organic and Natural Foods written by Alexis A. Solano and published by ProQuest. This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1990s and early 2000s the organic trend emerged. Many food companies began offering organic products that were like many of the conventional product that were stocked on grocery shelves. These organic foods have gained a two percent share of grocery store purchases. Soon after organic foods began to appear, natural foods came into the spotlight. These products were labeled as containing "no preservatives" or "no artificial colors" or "no artificial flavors." What remains unknown is if consumers really know what organic and natural mean, and, if they do know what these terms include, do consumers want to buy these products. Using an experimental auction, specifically the Vickrey auction, subjects from the state of Delaware were asked to bid their willingness to pay for natural, organic, and conventional foods. Between rounds the subjects were given the definitions of natural and organic. Average bids of the products were compared to find if there were any significant changes in the bids before and after the subjects were given the definitions. Bids for most of the organic products increased significantly after the definitions were given. The subjects' knowledge of the requirements of natural and organic was examined as were their opinions of what natural and organic should include. It was found that consumers have little knowledge of both natural and organic. To determine why subjects bid the way they did, the data was analyzed using two models, the Tobit and the Heckman. The Tobit uses one equation to determine both why a subject bid and how much they bid. The Heckman uses two equations: one to determine if a subject bid and one to determine why the subject bid the amount he or she did. These models included demographic, opinion, and confidence variables that explained subjects' buying behavior for before and after the definitions were distributed. The organic products experienced the great changes in the significance of the variables.
Download or read book Assessing Consumers Willingness to Pay Premium Prices for Organic Food at the Bryanston Organic and Natural Market written by Felix Kgomoamogodi Petje and published by . This book was released on 2013 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study was undertaken to assess the consumers' willingness to pay a premium price for organic food, with the focus on the Bryanston Organic and Natural market. Understanding the consumers' demand for organic food in South Africa is becoming increasingly important as the consumers' attitudes and preferences strongly influence the direction of the producers' and food retailers' strategies. The quantitative data were collected by means of structured interviews and questionnaires using closed-ended questions, and were analysed with SPSS 20. The results revealed that females with high education and income levels aged 30 years and above are likely to pay a premium price for organic food. Most of the consumers were satisfied with the premium price of the organic food. The more important the buying of organic food is regarded, the more are buyers willing to purchase it, even if the price continues to rise. Most of the consumers indicated that the price of organic food is affordable and makes no real difference when compared to the price of conventionally-produced food. The main significant barrier to the purchase of organic food was identified as its limited availability at convenient locations. The study concluded by providing useful information on marketing and economic business sense to producers and retailers, and also of understanding the potential profitability of organic food, especially for local producers and retailers.
Download or read book Frontiers in Animal Science Highlights From Its First Year written by Christine Janet Nicol and published by Frontiers Media SA. This book was released on 2022-03-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Willingness to Pay for Organic Environmental and Country of Origin Attributes of Food Products written by Jason Michael Bienenfeld and published by . This book was released on 2014 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second essay takes a broader look at WTP estimates for organic foods by use of meta-analysis, where heterogeneity of values observed in the literature is explained by both factual and methodological sources. A total of 29 papers yields 132 observations for analysis and a meta-regression is estimated using percentage premium as the dependent variable and both product and study characteristics as independent variables. Factual heterogeneity explains 65% of the explained variation in percentage premium and includes variables describing the food type under study, year of the sample and sample representativeness. Methodological heterogeneity explains the remaining 35% of explained variation and includes variables describing the data elicitation method and study methodology. It is found that studies investigating organic fruits and organic foods that are sourced from animals have higher premiums, studies using contingent valuation methods have higher premiums, and that the degree of sample representativeness of a study has significant effects on premium estimates.
Download or read book Mind the Gap written by Abinet Tilahun Aweke and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to examine what drives willingness to pay (WTP), stated buying behavior (SBB), and the gap between intention and behavior when consuming organic meat in Norway. A survey with 1021 respondents was used for this purpose. Over 45% of respondents were willing to pay a positive price premium, while just 7.2% said they actually purchased in the past week of the survey. The results showed that the WTP was influenced by socio-demographic variables (education, gender, and ruralness index), price sensitivity, and attitudes that organic is healthy and beneficial to the environment. But only price sensitivity, product availability, and attitude that organic is healthy influenced SBB. Intention-behavior gap was bridged by product availability and health concern but impeded by price sensitivity. Environmental concern and animal welfare attitude did not help in translating intentions into purchase behavior. This study provides a better understanding of intention and actual purchasing behavior towards organic meat. Such insights provide market regulatory agencies, producers, and retailers with guidelines and suggestions for expanding the organic food market. Additionally, knowing how intentions are misaligned/aligned with buying behavior makes intention-based studies more useful.
