Download or read book Trust Us We re Experts written by Sheldon Rampton and published by Tarcher. This book was released on 2001 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Trust Us, We're Experts! journalists Sheldon Rampton and John Stauber unmask the sneaky and widespread methods industry uses to influence opinion through bogus reports, doctored data, and manufactured facts. Rampton and Stauber show how corporations and public relations firms have seized upon remarkable new ways of exploiting your trust to get you to buy what they have to sell: letting you hear their pitch from a neutral third party, such as a professor or a pediatrician or a soccer mom or a watchdog group." "The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they say. In many cases, they have been paid handsomely for their "opinions.""--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Download or read book Rule of Experts written by Timothy Mitchell and published by Univ of California Press. This book was released on 2002-11-18 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book Interviewing Experts written by A. Bogner and published by Springer. This book was released on 2009-07-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert interviews are today a standard method of qualitative approach in the social sciences. It is surprising that methodological reflections about the expert interview are still lacking. This book gives a comprehensive overview of their theory and practice. The contributors are experienced theorists and practitioners of expert interviews.

Download or read book The Audio Expert written by Ethan Winer and published by CRC Press. This book was released on 2012-11-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Audio Expert is a comprehensive reference that covers all aspects of audio, with many practical, as well as theoretical, explanations. Providing in-depth descriptions of how audio really works, using common sense plain-English explanations and mechanical analogies with minimal math, the book is written for people who want to understand audio at the deepest, most technical level, without needing an engineering degree. It's presented in an easy-to-read, conversational tone, and includes more than 400 figures and photos augmenting the text. The Audio Expert takes the intermediate to advanced recording engineer or audiophile and makes you an expert. The book goes far beyond merely explaining how audio "works." It brings together the concepts of audio, aural perception, musical instrument physics, acoustics, and basic electronics, showing how they're intimately related. Describing in great detail many of the practices and techniques used by recording and mixing engineers, the topics include video production and computers. Rather than merely showing how to use audio devices such as equalizers and compressors, Ethan Winer explains how they work internally, and how they are spec'd and tested. Most explanations are platform-agnostic, applying equally to Windows and Mac operating systems, and to most software and hardware. TheAudioExpertbook.com, the companion website, has audio and video examples to better present complex topics such as vibration and resonance. There are also videos demonstrating editing techniques and audio processing, as well as interviews with skilled musicians demonstrating their instruments and playing techniques.

Download or read book The Experts Book of Hints Tips Everyday Wisdom written by Edward Claflin and published by Rodale Books. This book was released on 1993 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: From leading authorities. . . more than 1,000 problem-solving secrets for easier, healthier living.--Title page.

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--

Download or read book Terrors and Experts written by Adam Phillips and published by Harvard University Press. This book was released on 1997 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a chronicle of the all-too-human terror that drives us into the arms of experts, and of how expertise, in the form of psychoanalysis, addresses our fears - in essence, turns our terror into meaning.

Download or read book Artificial Experts written by Harry M. Collins and published by Mit Press. This book was released on 1992-11-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the ordinary and extraordinary things computers can do.

Download or read book The Making of an Expert Engineer written by James Trevelyan and published by CRC Press. This book was released on 2014-09-22 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the principles of engineering practice, knowledge that has come to light through more than a decade of research by the author and his students studying engineers at work. Until now, this knowledge has been almost entirely unwritten, passed on invisibly from one generation of engineers to the next, what engineers refer to asexpe

Download or read book When Can You Trust the Experts written by Daniel T. Willingham and published by John Wiley & Sons. This book was released on 2012-06-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be "based on the latest research." While some of these products are rooted in solid science, the research behind many others is grossly exaggerated. This new book, written by a top thought leader, helps everyday teachers, administrators, and family members—who don't have years of statistics courses under their belts—separate the wheat from the chaff and determine which new educational approaches are scientifically supported and worth adopting. Author's first book, Why Don't Students Like School?, catapulted him to superstar status in the field of education Willingham's work has been hailed as "brilliant analysis" by The Wall Street Journal and "a triumph" by The Washington Post Author blogs for The Washington Post and Brittanica.com, and writes a column for American Educator In this insightful book, thought leader and bestselling author Dan Willingham offers an easy, reliable way to discern which programs are scientifically supported and which are the equivalent of "educational snake oil."

Download or read book Experts written by Nico Stehr and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Stehr and Grundmann outline the theoretical significance and practical importance of the growing stratum of experts, counsellors and advisors in contemporary society. They argue that these experts perform knowledge based activities that mediate between the context of knowledge creation and application. Existing approaches tend to restrict the role of the expert to scientists, or to conflate the roles of professionals with experts. In avoiding such restrictions, this book sets out a framework to understanding the growing role of expertise in a better way.

Download or read book Expert written by Roger Kneebone and published by Penguin UK. This book was released on 2020-08-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Roger Kneebone is a legend' Mark Miodownik, author of Stuff Matters 'Fascinating and inspiring' Financial Times 'The pandemic has made the necessity of relying on experts evident to all . . . this is a rich exploration of lifelong learning' Guardian What could a lacemaker have in common with vascular surgeons? A Savile Row tailor with molecular scientists? A fighter pilot with jazz musicians? At first glance, very little. But Roger Kneebone is the expert on experts, having spent a lifetime finding the connections. In Expert, he combines his own experiences as a doctor with insights from extraordinary people and cutting-edge research to map out the path we're all following - from 'doing time' as an Apprentice, to developing your 'voice' and taking on responsibility as a Journeyman, to finally becoming a Master and passing on your skills. As Kneebone shows, although each outcome is different, the journey is always the same. Whether you're developing a new career, studying a language, learning a musical instrument or simply becoming the person you want to be, this ground-breaking book reveals the path to mastery.

Download or read book Are We All Scientific Experts Now written by Harry Collins and published by John Wiley & Sons. This book was released on 2014-03-28 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: To ordinary people, science used to seem infallible. Scientists were heroes, selflessly pursuing knowledge for the common good. More recently, a series of scientific scandals, frauds and failures have led us to question science’s pre-eminence. Revelations such as Climategate, or debates about the safety of the MMR vaccine, have dented our confidence in science. In this provocative new book Harry Collins seeks to redeem scientific expertise, and reasserts science’s special status. Despite the messy realities of day-to-day scientific endeavor, he emphasizes the superior moral qualities of science, dismissing the dubious “default” expertise displayed by many of those outside the scientific community. Science, he argues, should serve as an example to ordinary citizens of how to think and act, and not the other way round.

Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Download or read book Discerning Experts written by Michael Oppenheimer and published by University of Chicago Press. This book was released on 2019-03-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discerning Experts assesses the assessments that many governments rely on to help guide environmental policy and action. Through their close look at environmental assessments involving acid rain, ozone depletion, and sea level rise, the authors explore how experts deliberate and decide on the scientific facts about problems like climate change. They also seek to understand how the scientists involved make the judgments they do, how the organization and management of assessment activities affects those judgments, and how expertise is identified and constructed. Discerning Experts uncovers factors that can generate systematic bias and error, and recommends how the process can be improved. As the first study of the internal workings of large environmental assessments, this book reveals their strengths and weaknesses, and explains what assessments can—and cannot—be expected to contribute to public policy and the common good.

Download or read book The Tyranny of Experts written by William Easterly and published by Basic Books. This book was released on 2014-03-04 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "bracingly iconoclastic” book (New York Times Book Review), a renowned economics scholar breaks down the fight to end global poverty and the rights that poor individuals have had taken away for generations. In The Tyranny of Experts, renowned economist William Easterly examines our failing efforts to fight global poverty, and argues that the "expert approved" top-down approach to development has not only made little lasting progress, but has proven a convenient rationale for decades of human rights violations perpetrated by colonialists, postcolonial dictators, and US and UK foreign policymakers seeking autocratic allies. Demonstrating how our traditional antipoverty tactics have both trampled the freedom of the world's poor and suppressed a vital debate about alternative approaches to solving poverty, Easterly presents a devastating critique of the blighted record of authoritarian development. In this masterful work, Easterly reveals the fundamental errors inherent in our traditional approach and offers new principles for Western agencies and developing countries alike: principles that, because they are predicated on respect for the rights of poor people, have the power to end global poverty once and for all.