Download or read book Executive s Guide to Marketing Sales and Advertising Law written by David C. Hjelmfelt and published by . This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cumulative Book Index written by and published by . This book was released on 1998 with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Download or read book Bowker s Law Books and Serials in Print written by and published by . This book was released on 1995 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling and the Advertising Agency written by and published by . This book was released on 1928 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Development and Democracy written by Heloisa Pait and published by Emerald Group Publishing. This book was released on 2021-12-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), this 22nd volume in Studies in Media and Communications explores the complex construction of democratic public dialogue in developing countries.
Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by . This book was released on 1965 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1927 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1956 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundraising Basics A Complete Guide written by Barbara L. Ciconte and published by Jones & Bartlett Publishers. This book was released on 2008-12-18 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
Download or read book Billboard written by and published by . This book was released on 2001-10-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1975 with total page 2564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
