Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Introduction to Management Accounting Chap 1 14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
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Download or read book Excel for Accountants written by Conrad Carlberg and published by CPA911 Publishing. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide that aims to assist accountants in creating the reports, explanations, and planning documents needed by clients. Provides downloadable example files which are compatible with all versions of Excel from Office 97 through Office 2003, and can also be opened with Excel 12 (in Office 2007).
Download or read book Collaborative Statistics written by Barbara Illowsky and published by Createspace Independent Publishing Platform. This book was released on 2015-02-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaborative Stastistics is intended for introductory statistics courses being taken by students at two- and four-year colleges who are majoring in fields other than math or engineering. Intermediate algebra is the only prerequisite. The book focuses on applications of statistical knowledge rather than the theory behind it. Barbara Illowsky and Susan Dean are professors of mathematics and statistics at De Anza College in Cupertino, CA. They present nationally on integrating technology, distance learning, collaborative learning, and multiculturalism into the elementary statistics classroom.
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Download or read book Odisea n 15 written by Susana Nicolás Román and published by Universidad Almería. This book was released on 2015-06-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revista de Estudios Ingleses es un anuario dirigido y gestionado por miembros del Departamento de Filología Inglesa y Alemana de la Universidad de Almería con el propósito de ofrecer un foro de intercambio de producción científica en campos del conocimiento tan diversos como la lengua inglesa, literatura en lengua inglesa, didáctica del inglés, traducción, inglés para fines específicos y otros igualmente vinculados a los estudios ingleses.
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Download or read book La cuantificaci n ling stica en el ingl s contempor neo written by Francisco Fernández Fernández and published by Universitat de València. This book was released on 2000 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Fundamentals of GIS written by Franz Pucha-Cofrep and published by Franz Pucha Cofrep. This book was released on 2018-03-21 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geographic information in decision making often goes unnoticed, but it is actually very present in our daily activities. Our eBook Fundamentals of GIS: Applications with ArcGIS shows the potential of Geographic Information Systems (GIS) for geoprocessing and mapping using ArcGIS. This book is designed in a didactic and sequential way, as we advance in the development of the exercises we will acquire and improve our skills in the use of GIS tools, until we get to the publication of a well edited map. When the exercises in this book are completed and developed, the user will be able to fully understand the fundamentals of GIS, and the use of its main tools to generate maps. This is a book that will teach you from scratch and step by step the use of GIS for your professional projects.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book A New View of Women s Sexual Problems written by Ellyn Kaschak and published by Routledge. This book was released on 2014-02-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a new look at women’s sexuality! This fascinating book looks at the wide-ranging therapeutic, social, and political implications of the new paradigm of women’s sexuality. International in scope and multidisciplinary in approach, A New View of Women’s Sexual Problems examines the theoretical and practical effects of the landmark document produced by the Working Group on a New View of Women’s Sexuality. The book brings together gender theory, psychology, social science, and medicine in a powerful cultural critique of the reigning medical approach to women’s sexual health. International experts from India, Costa Rica, Israel, the US, and many other cultures place this revolutionary idea in cultural and political context, as well as extrapolating fresh new treatment options for dealing with women’s sexual problems. A New View of Women’s Sexual Problems analyzes the new paradigm’s implications in many fields, including: family medicine couples counseling for straight and lesbian partners STD prevention and sexual health issues sex therapy sex education feminist theory developmental psychology
