Download or read book Examining and Evaluating the Effect of Brand Protection Strategies on Product Counterfeiting written by Walter N. Clements and published by . This book was released on 2016 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Protection and the Global Risk of Product Counterfeits written by Wilson, Jeremy M. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Download or read book Countering Counterfeit Trade written by Thorsten Staake and published by Springer Science & Business Media. This book was released on 2008-05-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.
Download or read book Brand Protection Actions and Their Impacts on Stock Market Reactions written by Xiaoyun Zheng and published by . This book was released on 2021 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterfeiting and brand protection issues are important, but under-investigated in the marketing literature. Much of prior literature on counterfeiting and brand protection so far examine these topics from the consumers' perspective. However, companies and their managers need guidance to understand how to strategically allocate resources to better protect their brands, and how these brand protection activities are associated with firms' financial performance. My dissertation comprises of two essays that provide an in-depth and comprehensive investigation of this topic from a financial perspective. Specifically, building on a systematic and extensive literature review of the literature on anti-counterfeits and brand protection actions, I study the effects of various types of firm actions to counterfeits from a marketing perspective focusing on brand protection actions (i.e., marketing-mix responses to the brand infringement). Specifically, in essay one, building on signaling theory I focus on how firms' brand protection actions affect stock market returns, as well as the boundary conditions for these effects. Specifically, I explore the links between different types of marketing action that managers implement to protect their brands on short-term and long-term stock market returns. In addition, I identify several key contingencies that affect the strength of the relationship between brand protection actions and firm value. The results shows that brand protection actions are associated with both a positive short-term stock market reaction and positive long-term carryover effects on firm value. Importantly, the study demonstrates that investors seem to favor marketing actions over legal actions in the long run. This essay also finds that promotion-related actions have stronger effects compared to non-promotion-related actions. Finally, the findings indicate that, compared with other types of brand protection actions, promotion-related actions are associated with higher stock market prices when host countries' intellectual property rights protection is stronger; however, brand protection commitment weakens the effect of promotion-related marketing actions on firm value. Moreover, brand threat context (online versus offline) also impacts the firms' marketing brand protection actions on firm value. In essay two, I aim to further explore the impact of firms' brand protection actions on stock market reactions with a specific focus on the signaling environment. Specifically, this essay provides a detailed examination of the relationship between brand protection actions and firm risk, as well as the moderators of this relationship. I incorporate the idea of the country institutional profile to theorize and test a series of hypotheses that predict the contingency effects of regulatory, cognitive, and normative components of the country institutional profile, on explaining the variability of the main effect strength. In particular, my study demonstrates that brand protection actions do have a significant impact on firm-idiosyncratic risk, such that promotion-related brand protection actions are considered less risky compared to other types of marketing actions. In terms of the moderating effects, three interrelated but distinct aspects of a country institutional profiles exert different influences in this scenario. The results suggest that when the host country's IPR protection is stronger, the risk mitigation effect of promotion-related actions would be stronger compared to other types of actions. For the other two components, the effect is opposite and also significant. The higher the host country's long-term orientation and regulatory quality, the fewer advantages promotion-related actions would possess compared to other types of actions in terms of risk reduction. Overall, this dissertation offers both theoretical and managerial insights to researchers and practitioners.
Download or read book Handbook of Research on Counterfeiting and Illicit Trade written by Peggy E. Chaudhry and published by Edward Elgar Publishing. This book was released on 2017-07-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
Download or read book Protecting the Brand written by Peter Hlavnicka and published by . This book was released on 2016-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers strategies available when violations have already occurred. Topics include: Problems caused by counterfeit/ gray market goods, industry case studies, trademark infringement and more.
Download or read book Brand Integrity written by Craig Andrew Stewart and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.
Download or read book The Economics of Counterfeit Trade written by Peggy E Chaudhry and published by Springer Science & Business Media. This book was released on 2009-02-21 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Association of America (RIAA) reported a 58% increase in the seizures of counterfeit CDs. Overall, a wide range of industries agree that there is a severe problem with the protection of intellectual property rights (IPR) throughout the world, yet there have been virtually no attempts to describe all aspects of the problem. This work aims to give the most complete description of various characteristics of the IPR environment in a global context. We believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit products, tactics of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. This book establishes the full environmental aspects of piracy, describes successful anti-counterfeiting actions and then prescribes measures IPR owners should take to protect their intellectual property.
Download or read book Brand Management and Strategies Against Counterfeits written by Yi Qian and published by . This book was released on 2014 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper I provide a theory for brand-protection strategies to reduce counterfeiting under weak intellectual property rights. My theoretical framework has general implications for endogenous sunk cost investments as a means of deterring counterfeiters. My model incorporates two layers of asymmetric information that counterfeits can incur: counterfeiters fooling consumers, and buyers of counterfeits fooling other consumers. Brands have a number of tools at their disposal to maintain a separating equilibrium in the face of counterfeits. One of the theoretical predictions of this study is that counterfeit entry induces incumbent brands to introduce new products. This helps to explain the innovation strategies that authentic firms employ in response to entry by counterfeiters in practice. Authentic prices rise if and only if the counterfeit quality is lower than a threshold level. In addition, the model demonstrates how authentic producers could invest in self-enforcement to increase counterfeiters' incentives to separate themselves from brands. Better channel management through company stores and other costly devices are forms of non-price signals and complement a company's own enforcements against counterfeits. These predictions are validated using unique panel data collected from Chinese shoe companies covering the years 1993-2004. Data further reveal that companies with worse relationships with the government invest more in various self-enforcement strategies, which are effective in reducing counterfeit sales, and that the set of strategies are complements rather than substitutes for each other.
Download or read book Digital Brand Protection written by Steven Ustel and published by . This book was released on 2019-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Download or read book Brand Integrity written by Craig Andrew Stewart and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Counterfeit product Trade written by Gene M. Grossman and published by London : Department of Economics, University of Western Ontario. This book was released on 1986 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: We analyze a two-country model of trade in both legitimate and counterfeit products. Domestic firms own trademarks and establish reputations for delivering high-quality products in a steady-state equilibrium. Foreign suppliers export legitimate low-quality merchandise and counterfeits of domestic brand-name goods. Heterogeneous home consumers either purchase low-quality imports or buy brand-name products, rationally expecting some degree of counterfeiting of the latter. We characterize a counterfeiting equilibrium and explore its properties. We describe the positive and normative effects of counterfeiting in comparison with a no-counterfeiting benchmark. Finally, we provide a welfare analysis of border inspection policy and of policy regarding the disposition of counterfeit goods that are confiscated at the border.
Download or read book Trademark Counterfeiting written by George W. Abbott and published by Aspen Publishers. This book was released on 1999 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
Download or read book The Handbook of Security written by Martin Gill and published by Springer. This book was released on 2016-02-26 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt: The substantially revised second edition of the Handbook of Security provides the most comprehensive analysis of scholarly security debates and issues to date. Including contributions from some of the world's leading scholars it critiques the way security is provided and managed.
Download or read book Investigating the Dynamic Effects of Counterfeits with a Random Changepoint Simultaneous Equation Model written by Yi Qian and published by . This book was released on 2011 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Using a unique panel dataset and a new model, this article investigates the dynamic effects of counterfeit sales on authentic-product price dynamics. We propose a Bayesian random-changepoint simultaneous equation model that simultaneously takes into account three important features in empirical studies: (1) Endogeneity of a market entry, (2) Nonstationarity of the entry effects and (3) Heterogeneity of the firms' response behaviors. Besides accounting for the endogeneity of counterfeiting, the proposed methodology improves the estimation of dynamic effects under heterogeneous response times by firms. We identify both a temporary negative short-term effect and a stable positive long-term effect of counterfeit sales on the authentic prices. Such effect estimates are biased in the OLS model and attenuated in a standard IV model. The findings help to unify two strands of I.O. theories on the pricing effects of competition. Finally, our analysis identifies considerable heterogeneity in authentic firms' response behaviors (both response time and magnitude), and the hierarchical structure of our model enables a study of the drivers of the heterogeneity. This study casts managerial insights on effective brand protection and management strategies that can be tailored to each type of firms. The method illustrated provides a new approach to use field data to study the determinants of a firm's response time, an important dimension of management strategy. In particular, firms with more human capital or less diversification from infringed markets were faster in responding and differentiating from counterfeits. The proposed framework can be widely applied to study dynamic and heterogeneous causal effects of marketing variables
Download or read book The Economic Impact of Counterfeiting and Piracy written by OECD and published by OECD Publishing. This book was released on 2008-06-19 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study develops and applies a rigorous methodology to estimate the incidence of counterfeit and pirated items in world trade.
Download or read book The Psychology Behind Trademark Infringement and Counterfeiting written by J. L. Zaichkowsky and published by Psychology Press. This book was released on 2020-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
