Download or read book Evolving Viral Marketing Strategies written by Forrest Stonedahl and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determining how many and which consumers within a particular social network should be seeded to maximize adoption is challenging. We define a strategy space for consumer seeding by weighting a combination of network characteristics such as average path length, clustering co-efficient, and degree. We measure strategy eff ectiveness by simulating adoption on a Bass-like agent-based model, with five diff erent social network structures: four classic theoretical models (random, lattice, small-world, and preferential attachment) and one empirical (extracted from Twitter friendship data). To discover good seeding strategies, we have developed a new tool, called BehaviorSearch, which uses genetic algorithms to search through the parameter-space of agent-based models. This volutionary search also provides insight into the interaction between strategies and network structure. Our results show that one simple strategy (ranking by node degree) is near-optimal for the four theoretical networks, but that a more nuanced strategy performs signifi cantly better on the empirical Twitter-based network. We also find a correlation between the optimal seeding budget for a network, and the inequality of the degree distribution.

Download or read book The Future of Influencer Marketing Evolution of Consumer Behavior in the Digital World written by Yoesoep Edhie Rachmad and published by PT. Sonpedia Publishing Indonesia. This book was released on 2024-06-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digital figures, can enhance engagement, build trust, and drive purchasing decisions. Key theories such as Digital Influence Theory, Network Influence Theory, Trust-Based Marketing Theory, Engagement Influence Theory, and Authenticity and Credibility Theory are explored to provide a comprehensive understanding of the digital consumer landscape. By combining these theories with practical insights, the book equips marketers and business leaders with the tools to navigate and succeed in the evolving world of digital marketing. Discover how the power of influencers and viral marketing can transform your approach to consumer engagement and drive business success in "The Future of Influencer Marketing."

Download or read book Strategic Analysis of Mobile Viral Marketing Through a Holistic Study in Technological Evolution of Mobile Devices written by Yulia Surya and published by . This book was released on 2009 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid advancement in Electronic Communication gives rise to the popularity of Viral Marketing. Mobile Communication, in particular, offers greater potential in the utilization of this Word-of-Mouth phenomenon as a Marketing tool. Researchers have studied Viral Marketing from different perspectives, but little emphasis has been given to the unique characteristic of Mobile Communication as a platform for Viral Marketing. This thesis is therefore intended to explore this unique form of communication. Using the point of view of mobile devices, which are directly related to the users, an analysis on technological evolution in this domain was conducted to study the fit between current Mobile Viral Marketing practices and the technological parameters. To support this study, extensive literature research on Viral Marketing was conducted, along with industry analysis on Mobile Communication and sample cases of known Mobile Viral Marketing practice in the U.S. In general, the analysis found that existing Mobile Viral Marketing strategy mostly mimics the general practice of Word-of-Mouth Marketing and some aspects of this general practice are not suitable for the unique characteristic of Mobile Communication. The study on technological evolution also yielded several patterns on the key parameters of Mobile Device Technology that were used to model the future of this domain. Lastly, using the identified shortcomings of existing strategy and the future depiction of this technology domain, a strategic framework for Mobile Viral Marketing was constructed. This framework is intended to provide businesses with a forward-looking perspective in the utilization of Mobile Communication as a means to spread the words about their products or services.

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Download or read book Proceedings of the Eighth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer. This book was released on 2014-05-06 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Proceedings of the Eighth International Conference on Management Science and Engineering Management (ICMSEM) held from July 25 to 27, 2014 at Universidade Nova de Lisboa, Lisbon, Portugal and organized by International Society of Management Science and Engineering Management (ISMSEM), Sichuan University (Chengdu, China) and Universidade Nova de Lisboa (Lisbon, Portugal). The goals of the conference are to foster international research collaborations in Management Science and Engineering Management as well as to provide a forum to present current findings. A total number of 138 papers from 14 countries are selected for the proceedings by the conference scientific committee through rigorous referee review. The selected papers in the first volume are focused on Intelligent System and Management Science covering areas of Intelligent Systems, Decision Support Systems, Manufacturing and Supply Chain Management.

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Download or read book Viral Marketing A crucial new dimension in 21st century marketing written by Michael Bryce and published by GRIN Verlag. This book was released on 2004-12-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0 (A), University of Applied Sciences Mittweida, language: English, abstract: “Markets today are changing fast. Price-sensitive customers, new competitors, new distribution channels, new communication channels, the Internet, wireless commerce, globalization, deregulation, privatization... the list goes on. And it is not only markets that are changing, but the technologies that support them: e-commerce, e-mail, mobile phones, fax machines, sales and marketing automation, cable TV, videoconferencing. It is imperative that companies think through the revolutionary impact of these new technologies.” The above quotation illustrates two essential considerations for marketers operating in the 21st century. Firstly, it emphasises that in today’s marketing world the way companies communicate with their customers as well as how customers interact with each other have changed significantly. Secondly, it points to a key implication of these changes – the necessity for companies to find innovative ways of embracing these new technologies and of dealing with the changes in a manner that supports their corporate objectives. These revolutionary changes are due first and foremost to the advent of the Internet. Following the initial stages of its development, in which it generated exuberant excitement and exaggerated expectations among companies and consumers alike, it has evolved into an important distribution and communication channel for a large number of companies. Great significance now attaches to the Internet as an integral part of many companies’ promotional activities. At the same time consumers have become savvier in the use of the Internet; they appreciate that having more information at their fingertips puts them in a significantly better purchasing position: “Buyers today can compare prices and product attributes in a matter of seconds. They are only a click away from comparing competitors’ prices and can even name the price they want to pay for a hotel room, airline ticket or a mortgage and see whether any willing suppliers respond. Furthermore they can enter a chat room about an area of common interest and exchange information and opinions.”

Download or read book Intelligent Information and Database Systems written by Ngoc Thanh Nguyen and published by Springer. This book was released on 2017-03-23 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNAI 10191 and 10192 constitutes the refereed proceedings of the 9th Asian Conference on Intelligent Information and Database Systems, ACIIDS 2017, held in Kanazawa, Japan, in April 2017. The total of 152 full papers accepted for publication in these proceedings was carefully reviewed and selected from 420 submissions. They were organized in topical sections named: Knowledge Engineering and Semantic Web; Social Networks and Recommender Systems; Text Processing and Information Retrieval; Intelligent Database Systems; Intelligent Information Systems; Decision Support and Control Systems; Machine Learning and Data Mining; Computer Vision Techniques; Advanced Data Mining Techniques and Applications; Intelligent and Context Systems; Multiple Model Approach to Machine Learning; Applications of Data Science; Artificial Intelligence Applications for E-services; Automated Reasoning and Proving Techniques with Applications in Intelligent Systems; Collective Intelligence for Service Innovation, Technology Opportunity, E-Learning and Fuzzy Intelligent Systems; Intelligent Computer Vision Systems and Applications; Intelligent Data Analysis, Applications and Technologies for Internet of Things; Intelligent Algorithms and Brain Functions; Intelligent Systems and Algorithms in Information Sciences; IT in Biomedicine; Intelligent Technologies in the Smart Cities in the 21st Century; Analysis of Image, Video and Motion Data in Life Sciences; Modern Applications of Machine Learning for Actionable Knowledge Extraction; Mathematics of Decision Sciences and Information Science; Scalable Data Analysis in Bioinformatics and Biomedical Informatics; and Technological Perspective of Agile Transformation in IT organizations.

Download or read book The Next Evolution of Marketing Connect with Your Customers by Marketing with Meaning written by Bob Gilbreath and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

Download or read book The Oxford Handbook of the Economics of Networks written by Yann Bramoullé and published by Oxford University Press. This book was released on 2016-03-01 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the Economics of Networks represents the frontier of research into how and why networks they form, how they influence behavior, how they help govern outcomes in an interactive world, and how they shape collective decision making, opinion formation, and diffusion dynamics. From a methodological perspective, the contributors to this volume devote attention to theory, field experiments, laboratory experiments, and econometrics. Theoretical work in network formation, games played on networks, repeated games, and the interaction between linking and behavior is synthesized. A number of chapters are devoted to studying social process mediated by networks. Topics here include opinion formation, diffusion of information and disease, and learning. There are also chapters devoted to financial contagion and systemic risk, motivated in part by the recent financial crises. Another section discusses communities, with applications including social trust, favor exchange, and social collateral; the importance of communities for migration patterns; and the role that networks and communities play in the labor market. A prominent role of networks, from an economic perspective, is that they mediate trade. Several chapters cover bilateral trade in networks, strategic intermediation, and the role of networks in international trade. Contributions discuss as well the role of networks for organizations. On the one hand, one chapter discusses the role of networks for the performance of organizations, while two other chapters discuss managing networks of consumers and pricing in the presence of network-based spillovers. Finally, the authors discuss the internet as a network with attention to the issue of net neutrality.

Download or read book An Introduction to Agent Based Modeling written by Uri Wilensky and published by MIT Press. This book was released on 2015-04-17 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples. The advent of widespread fast computing has enabled us to work on more complex problems and to build and analyze more complex models. This book provides an introduction to one of the primary methodologies for research in this new field of knowledge. Agent-based modeling (ABM) offers a new way of doing science: by conducting computer-based experiments. ABM is applicable to complex systems embedded in natural, social, and engineered contexts, across domains that range from engineering to ecology. An Introduction to Agent-Based Modeling offers a comprehensive description of the core concepts, methods, and applications of ABM. Its hands-on approach—with hundreds of examples and exercises using NetLogo—enables readers to begin constructing models immediately, regardless of experience or discipline. The book first describes the nature and rationale of agent-based modeling, then presents the methodology for designing and building ABMs, and finally discusses how to utilize ABMs to answer complex questions. Features in each chapter include step-by-step guides to developing models in the main text; text boxes with additional information and concepts; end-of-chapter explorations; and references and lists of relevant reading. There is also an accompanying website with all the models and code.

Download or read book 19 GRASPED Personas in Viral Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the complexities of viral marketing, shedding light on the key personas driving the phenomenon. It provides insights into the strategic approaches that spark widespread engagement and shares, delving into the roles that create and propel content to viral status. The guide sets itself apart by focusing on the collaborative ecosystem behind viral content, offering a comprehensive look at the strategies and personas involved in crafting messages that resonate and spread organically. Begins with an overview of viral marketing's impact on digital communication, introducing the critical roles that orchestrate viral successes, from strategists to content creators. List of Personas Viral Marketing Strategist Content Creator/Producer Social Media Manager Influencer/Brand Ambassador Digital Marketing Analyst Community Manager These roles outline the collaborative effort required for viral marketing, showcasing the diverse skills needed to harness the power of digital influence effectively.

Download or read book Viral Marketing 62 Success Secrets 62 Most Asked Questions on Viral Marketing What You Need to Know written by Steven Harris and published by Emereo Publishing. This book was released on 2014-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been a Viral Marketing Guide like this. It contains 62 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Viral Marketing. A quick look inside of some of the subjects covered: AppleInsider - History, Marketing ethics - Marketing strategy, Viral (disambiguation), Advergame, Marketing buzz, Internet memes - Evolution and propagation, The Big Word Project - Origin, OurColony, Chris Jericho - Championship reigns and feud with Shawn Michaels (2007-2009), Loyalty marketing - Loyalty marketing and the loyalty business model, Jonna Lee (singer) - iamamiwhoami, Social media optimization - Relationship with viral marketing, Viral marketing - Methods, Viral messages, Will It Blend?, Viral marketing - Notable examples, Marketing research - Types of marketing research, Blendtec, Andreas Kaplan, Digital rights management - Opposition to DRM, Jeffrey Rayport - Career, PlayStation Portable - Controversial advertising campaigns, Fast food advertising - Methods of advertising, Andreas Kaplan - Publications, Stealth marketing - Reasons for undercover marketing, Advergame - Through the line (TTL) advertising, Internet memes - Marketing, Mobile advertising - Viral marketing, Burger King - Advertising, Google Videos - Video content, Social marketing intelligence - Alpha users, Halo (series) - Cancelled and related projects, Social networking potential, Word-of-mouth marketing - Buzz, Viral marketing - History, Sony marketing - Long Live Play, Xbox 360 launch - Viral advertising and alternate reality games, and much more...

Download or read book A Study Into the Evolution of Social Media Viral Marketing in Horror and Blockbuster Flimmaking written by Andrew Ryan and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Handbook of Research on Social Interaction Technologies and Collaboration Software Concepts and Trends written by Dumova, Tatyana and published by IGI Global. This book was released on 2009-07-31 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the origin, structure, purpose, and function of socially interactive technologies known as social software"--Provided by publisher.