Download or read book Evolution of Social Networks written by Patrick Doreian and published by Routledge. This book was released on 2013-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the question of whether we can apply evolutionary theories to our understanding of the development of social structures. Social networks have increasingly become the focus of many social scientists as a way of analyzing these social structures. While many powerful network analytic tools have been developed and applied to a wide range of empirical phenomena, understanding the evolution of social organization still requires theories and analyses of social network evolutionary processes. Researchers from a variety of disciplines have combined their efforts in what is an indication of some very promising future research and the work represented in this volume provides a basis for a sustained analysis of the evolution of social life.

Download or read book Social Network Data Analytics written by Charu C. Aggarwal and published by Springer Science & Business Media. This book was released on 2011-03-18 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social network analysis applications have experienced tremendous advances within the last few years due in part to increasing trends towards users interacting with each other on the internet. Social networks are organized as graphs, and the data on social networks takes on the form of massive streams, which are mined for a variety of purposes. Social Network Data Analytics covers an important niche in the social network analytics field. This edited volume, contributed by prominent researchers in this field, presents a wide selection of topics on social network data mining such as Structural Properties of Social Networks, Algorithms for Structural Discovery of Social Networks and Content Analysis in Social Networks. This book is also unique in focussing on the data analytical aspects of social networks in the internet scenario, rather than the traditional sociology-driven emphasis prevalent in the existing books, which do not focus on the unique data-intensive characteristics of online social networks. Emphasis is placed on simplifying the content so that students and practitioners benefit from this book. This book targets advanced level students and researchers concentrating on computer science as a secondary text or reference book. Data mining, database, information security, electronic commerce and machine learning professionals will find this book a valuable asset, as well as primary associations such as ACM, IEEE and Management Science.

Download or read book Social and Economic Networks written by Matthew O. Jackson and published by Princeton University Press. This book was released on 2010-11-01 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function. This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.

Download or read book Opinion Dynamics and the Evolution of Social Power in Social Networks written by Mengbin Ye and published by Springer. This book was released on 2019-02-19 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses rigorous mathematical analysis to advance opinion dynamics models for social networks in three major directions. First, a novel model is proposed to capture how a discrepancy between an individual’s private and expressed opinions can develop due to social pressures that arise in group situations or through extremists deliberately shaping public opinion. Detailed theoretical analysis of the final opinion distribution is followed by use of the model to study Asch’s seminal experiments on conformity, and the phenomenon of pluralistic ignorance. Second, the DeGroot-Friedkin model for evolution of an individual’s social power (self-confidence) is developed in a number of directions. The key result establishes that an individual’s initial social power is forgotten exponentially fast, even when the network changes over time; eventually, an individual’s social power depends only on the (changing) network structure. Last, a model for the simultaneous discussion of multiple logically interdependent topics is proposed. To ensure that a consensus across the opinions of all individuals is achieved, it turns out that the interpersonal interactions must be weaker than an individual’s introspective cognitive process for establishing logical consistency among the topics. Otherwise, the individual may experience cognitive overload and the opinion system becomes unstable. Conclusions of interest to control engineers, social scientists, and researchers from other relevant disciplines are discussed throughout the thesis with support from both social science and control literature.

Download or read book Social Networks and the Life Course written by Duane F. Alwin and published by Springer. This book was released on 2018-03-06 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume engages the interface between the development of human lives and social relational networks. It focuses on the integration of two subfields of sociology/social science--the life course and social networks. Research practitioners studying social networks typically focus on social structure or social organization, ignoring the complex lives of the people in those networks. At the same time, life course researchers tend to focus on individual lives without necessarily studying the contexts of social relationships in which lives are embedded and “linked” to one another through social networks. These patterns are changing and this book creates an audience of researchers who will better integrate the two subfields. It covers the role of social networks across the life span, from childhood and adolescence, to midlife, through old age.

Download or read book Animal Social Networks written by Dr. Jens Krause and published by Oxford University Press. This book was released on 2015 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific study of networks - computer, social, and biological - has received an enormous amount of interest in recent years. However, the network approach has been applied to the field of animal behaviour relatively late compared to many other biological disciplines. Understanding social network structure is of great importance for biologists since the structural characteristics of any network will affect its constituent members and influence a range of diverse behaviours. These include finding and choosing a sexual partner, developing and maintaining cooperative relationships, and engaging in foraging and anti-predator behavior. This novel text provides an overview of the insights that network analysis has provided into major biological processes, and how it has enhanced our understanding of the social organisation of several important taxonomic groups. It brings together researchers from a wide range of disciplines with the aim of providing both an overview of the power of the network approach for understanding patterns and process in animal populations, as well as outlining how current methodological constraints and challenges can be overcome. Animal Social Networks is principally aimed at graduate level students and researchers in the fields of ecology, zoology, animal behaviour, and evolutionary biology but will also be of interest to social scientists.

Download or read book Link Mining Models Algorithms and Applications written by Philip S. Yu and published by Springer Science & Business Media. This book was released on 2010-09-16 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers detailed surveys and systematic discussion of models, algorithms and applications for link mining, focusing on theory and technique, and related applications: text mining, social network analysis, collaborative filtering and bioinformatics.

Download or read book The Evolution of Sports Social Media written by Aaron Eisman and published by Palmetto Publishing. This book was released on 2021-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.

Download or read book Evolution of Networks written by S. N. Dorogovtsev and published by . This book was released on 2013-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world of networks, where everything is amazingly close to everything else. The notion of 'network' turns out to be central to our times: the Internet and WWW are changing our lives; our physical existence is based on various biological networks; we are involved in all-enveloping networks of economic and social relations. Only in the 1990s did physicists begin to explore real networks, both natural and artificial, as evolving systems with intriguingly complex and effective architectures. Progress has been so immediate and astounding that we actually face a new science based on a new set of concepts, and, one may even say, on a new philosophy: the natural philosophy of a small world. Old ideas from mathematics, statistical physics, biology, computer science, and so on take on quite new forms in applications to real evolving networks. - What is common to all networks? - What are the general principles of the organization and evolution of networks? - How do the laws of nature work in communication, biological, and social networks? - What are networks? This book, written by physicists, answers these questions and presents a general insight into the world of networks.

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2012-10-12 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Download or read book Understanding Social Networks written by Charles Kadushin and published by Oxford University Press. This book was released on 2012-01-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Networks explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Download or read book The Oxford Handbook of Social Networks written by Ryan Light and published by Oxford University Press. This book was released on 2020-11-20 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: While some social scientists may argue that we have always been networked, the increased visibility of networks today across economic, political, and social domains can hardly be disputed. Social networks fundamentally shape our lives and social network analysis has become a vibrant, interdisciplinary field of research. In The Oxford Handbook of Social Networks, Ryan Light and James Moody have gathered forty leading scholars in sociology, archaeology, economics, statistics, and information science, among others, to provide an overview of the theory, methods, and contributions in the field of social networks. Each of the thirty-three chapters in this Handbook moves through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. They cover both a succinct background to, and future directions for, distinctive approaches to analyzing social networks. The first section of the volume consists of theoretical and methodological approaches to social networks, such as visualization and network analysis, statistical approaches to networks, and network dynamics. Chapters in the second section outline how network perspectives have contributed substantively across numerous fields, including public health, political analysis, and organizational studies. Despite the rapid spread of interest in social network analysis, few volumes capture the state-of-the-art theory, methods, and substantive contributions featured in this volume. This Handbook therefore offers a valuable resource for graduate students and faculty new to networks looking to learn new approaches, scholars interested in an overview of the field, and network analysts looking to expand their skills or substantive areas of research.

Download or read book Online Social Networks written by Valerio Arnaboldi and published by Elsevier. This book was released on 2015-09-25 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Social Networks: Human Cognitive Constraints in Facebook and Twitter provides new insights into the structural properties of personal online social networks and the mechanisms underpinning human online social behavior. As the availability of digital communication data generated by social media is revolutionizing the field of social networks analysis, the text discusses the use of large- scale datasets to study the structural properties of online ego networks, to compare them with the properties of general human social networks, and to highlight additional properties. Users will find the data collected and conclusions drawn useful during design or research service initiatives that involve online and mobile social network environments. Provides an analysis of the structural properties of ego networks in online social networks Presents quantitative evidence of the Dunbar’s number in online environments Discusses original structural and dynamic properties of human social network through OSN analysis

Download or read book Social Network Analysis Community Detection and Evolution written by Rokia Missaoui and published by Springer. This book was released on 2015-01-13 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to recent progress in social network analysis with a high focus on community detection and evolution. The eleven chapters cover the identification of cohesive groups, core components and key players either in static or dynamic networks of different kinds and levels of heterogeneity. Other important topics in social network analysis such as influential detection and maximization, information propagation, user behavior analysis, as well as network modeling and visualization are also presented. Many studies are validated through real social networks such as Twitter. This edited work will appeal to researchers, practitioners and students interested in the latest developments of social network analysis.

Download or read book Social Networks Analysis and Case Studies written by Şule Gündüz-Öğüdücü and published by Springer. This book was released on 2014-07-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume provides a comprehensive resource for practitioners and researchers alike-both those new to the field as well as those who already have some experience. The work covers Social Network Analysis theory and methods with a focus on current applications and case studies applied in various domains such as mobile networks, security, machine learning and health. With the increasing popularity of Web 2.0, social media has become a widely used communication platform. Parallel to this development, Social Network Analysis gained in importance as a research field, while opening up many opportunities in different application domains. Forming a bridge between theory and applications makes this work appealing to both academics and practitioners as well as graduate students.

Download or read book Handbook of Social Network Technologies and Applications written by Borko Furht and published by Springer Science & Business Media. This book was released on 2010-11-04 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of Handbook of Social Network Technologies and Applications is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes contributions from world experts in the field of social networks from both academia and private industry. A number of crucial topics are covered including Web and software technologies and communication technologies for social networks. Web-mining techniques, visualization techniques, intelligent social networks, Semantic Web, and many other topics are covered. Standards for social networks, case studies, and a variety of applications are covered as well.

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.