Download or read book Event Sponsorship and Fundraising written by Tom Lunt and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Download or read book Relationships Raise Money A Guide to Corporate Sponsorship written by Roberto C. Candelaria and published by Total Publishing & Media. This book was released on 2011-10-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.

Download or read book 199 Fun and Effective Fundraising Events for Nonprofit Organizations written by Justina Walford and published by Atlantic Publishing Company. This book was released on 2010 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests one hundred ninety-nine events to raise money for nonprofit organizations, including 50/50 raffles, cakewalks, dunk tanks, money trees, rummage sales, ballroom dance lessons, walking billboards, and bachelor auctions.

Download or read book The Young Adult s Guide to School Fundraising 101 Fun Easy Ideas for Small Events written by Lisa McGinnes and published by Atlantic Publishing Company. This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in charge of fundraising for a field trip? A pizza party? A new band instrument? New sports uniforms? If you ve ever had to fundraise, you know how hard it can be. This book provides you with 101 fun and easy ideas to get the ball rolling. The easy format makes reading hassle-free, all while providing you with proven ways to get the cash flowing. Every event has a quick overview chart so that you can see at a glance if the event is a good fit for your group. You will immediately be able to assess the degree of effort required in six major categories: estimated cost, obtaining sponsors and donations, finding a venue, recruiting volunteers, preparing for the event, and executing the event. With the help of this classic guide for small events, you will find what best meets your financial goals. Whether it is for your school, sports team, church, or any other group or nonprofit organization, you will find your next small fundraising event here.

Download or read book Event Sponsorship written by Ian McDonnell and published by Routledge. This book was released on 2013-12-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.

Download or read book Fundraising Basics written by Barbara L. Ciconte and published by Jones & Bartlett Learning. This book was released on 2005 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer helps new fund raisers learn the basics, from the vocabulary of fund raising to the nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and reallife examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a musthave for anyone new to the fund raising arena.

Download or read book The Business of Special Events written by Harry A. Freedman and published by . This book was released on 1998 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors' years in nonprofit management. With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.--Provided by Amazon.com.

Download or read book The A to Z Guide to Event Fundraising written by Amy S. Crowell and published by Dog Ear Publishing. This book was released on 2017-03-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good event fundraiser puts together a nice event that makes some money for their organization. A great event fundraiser plans memorable events, raises lots of money, creates awareness for their cause and fosters loyalty and support from donors and volunteers that can last a lifetime. Which one do you want to be? Juggling the numerous pieces of an event fundraiser can be daunting for the “rookie” and challenging even for a seasoned professional. Whether you are planning a 5K run, a black-tie gala, or something in between, The A-to-Z Guide to Event Fundraising will be your blueprint for a successful event. With step-by-step instruction, checklists and more, this user-friendly guide with downloadable appendix will help you every step of the way, letting you spend your energy on what is important: raising funds for your organization and giving your attendees an experience they are sure to remember.

Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Download or read book The Everything Guide to Fundraising Book written by Adina Genn and published by Everything. This book was released on 2009-01-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of nonprofit organizations, charities, political campaigns, causes, and groups rely on fundraising dollars to succeed. But competition for donations is stronger than ever. This guide teaches you how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments. It features timely information on how to: attract and work with volunteers; choose and organize campaigns and events; use corporate fundraisers to increase visibility; pitch to reluctant donors and sponsors; and more! This edition also includes completely new material on: Intranet sites to communicate with team members; cause marketing; social networking fundraising; and giving circles.

Download or read book Planning a Successful Major Donor Event written by Kristin Steele and published by . This book was released on 2018-06-14 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the process of planning an engaging and effective major donor event for your nonprofit organization. Using the lens of strategic fundraising, you'll see where you can increase the return on investment for your effort and raise more money. You'll look at budgeting, logistics, sponsorship strategies, procurement, volunteer management, scripting, storytelling, special appeal details, and more. Build a base in the science of giving to understand how to craft an engaging event that deepens the relationship between you and your donors with specific case studies and examples you can put into play for your event immediately.

Download or read book Fundraising Management written by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Download or read book Made Possible By written by Patricia Martin and published by Jossey-Bass. This book was released on 2004 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides the information nonprofits need to know to secure responsible, rewarding sponsorship. It guides readers through the key steps in the process: getting organizational buy-in, approaching corporations, preparing proposals, negotiating contracts, reporting results and more.

Download or read book The FUNDRAISING HOUSEPARTY 2nd Edition written by Morrie Warshawski and published by Morrie Warshawski. This book was released on 2007-11 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Sponsorship Seeker s Toolkit Fourth Edition written by Kim Skildum-Reid and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Download or read book Thinkers Guide to Fund Raising and Sponsorship written by Peter Mornement and published by . This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a must-read for all schools, clubs and all non-profit organisations with a need to raise money. On every page there are fund raising ideas, events, strategies and practical information on what is required and how to get that successful event up and going. Whilst the events Peter talks about in his book are mainly related to the schools he was involved with, his strategies and formulas can be carried over to any organisation from a small non-profit organisation to a large charity. Whether it's sponsorship, fundraising, events or donations, whatever the amount you wish to raise, this book will help you find some of the answers to making your efforts worthwhile and profitable." - back cover.

Download or read book Special Events written by Alan L. Wendroff and published by John Wiley & Sons. This book was released on 2004-04-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth. Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff's realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit?s organizational goals. Inside you?ll find such helpful tools as: Seven goals for a successful event The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process A case study explaining in understandable detail how to implement the advice and methods outlined An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning. With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.