Download or read book Evaluation of the Impact of the Provision of Various Entertainments on the Success of the Shopping Malls written by Ngai-Yue Tsang and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Evaluation of the Impact of the Provision of Various Entertainments on the Success of the Shopping Malls" by Ngai-yue, Tsang, 曾羿諭, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centers is vital in our daily life. In this paper, the importance of provision of entertainments will be analyzed in details and this would be useful for owners or management companies of shopping malls if they are planning for renovations or implementing new shopping malls. Six research questions are analyzed in this paper through conducting surveys through questionnaires, and they will be categorized into two categories, which is to determine the impact of entertainments to the success of the shopping malls and to determine the impact of the various means of entertainments to the success of the shopping malls. Convenience sampling is adopted for the data collection of questionnaires and two sets of questionnaires will be distributed only to people who lives or works in Tsuen Wan and have ever visited all of the shopping malls used for case study, that is CityWalk, Tsuen Wan Plaza and Emperor Plaza. After performing the detailed data analysis, it is found out that most people think that provision of entertainments is an important factor that affects people's decision to visit and shop in the shopping centers, but this factor is not as crucial as factors like location, variety of shops and provision of open spaces. Also, this factor is important to both the newly-built shopping centers and renovated old shopping centers. Also, it is found out that differences in age groups and genders may have variations in determining the importance of provision of entertainments in general for the individual's shopping preference. Young people relatively regarded provision of entertainments as more important factor that affect people's decision, when compared to older people. Male also regard provision of entertainments as more important than female. Differences in age groups and genders may also show different priorities for the importance of each means of entertainments in shopping centers. Hence, we have to know the target group of the customers and to invest suitable means of entertainments or otherwise, the shopping centers cannot sustain with a high profit. For example, since there are more old people than the young people in Tsuen Wan, it is not practicable to invest a large sum of money on provision of means of entertainments which cater for the young and male more, such as the video game counters. However, it is always recommended to include the means of entertainments like the cinemas, fitness and spa centers and toy shops as investments from the owners or the management companies of the shopping centers towards these means of entertainments is relatively small, when comparing to other means of entertainments. DOI: 10.5353/th_b5123057 Subjects: the success of the shopping mallsShopping malls - Planning Shopping malls - Remodeling

Download or read book Evaluation of the Impact of the Provision of Various Entertainments on the Success of the Shopping Malls written by 曾羿諭 and published by . This book was released on 2013 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Success of Shopping Malls Lies in the Hands of Mall Developers written by Prof. N.H. Mullick and published by . This book was released on 2014 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: In India, out of the 12 million sq.ft of Indian shopping centre space planned for opening in 2012, only about 60 percent was expected to be complete (JLLS) because of the huge delay in mall projects in India's biggest cities. There is a stress even in the business model as it is getting a bit expensive. Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008 (CRISIL). Shopping malls, therefore, cannot mushroom without analyzing the basics like the catchment area, the spending power of the demography, and its business potential. The malls have to be situated in places where there is scope for shopping. Innovation is ,therefore, necessary and the retailers must be encouraged to enhance their diversity of services, and food and entertainment options must be encouraged rather than enhancing the size of the mall/retailer engagement. Better mall management must create ambiance and a hygienic and a clean environment must be created for family members to enhance the loyalty of the consumers. The present study is based on the multiple drivers of growth and the issues being faced today by these shopping malls when more are coming up, but they are not able to find the right rentals, nor the required footfalls. A total marketing effort has to be made by these upcoming mall developers to make their ventures a success.

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Download or read book Entertainment Industry Economics written by Harold L. Vogel and published by Cambridge University Press. This book was released on 2010-12-20 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry is one of the largest sectors of the U.S. economy and is in fact becoming one of the most prominent globally as well, in movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing performing arts, sports, theme parks, toys and games. The eighth edition of Entertainment Industry Economics differs from its predecessors by inclusion of a new section on the legal aspects and limitations common to all such 'experience' industries, reference to the emerging field of the psychology of entertainment, partial restructuring and expansion of the music chapter, enhancement of the section on advertising, and broadening of the coverage in the gaming and wagering chapter. The result is a comprehensive, up-to-date reference guide on the economics, financing, production and marketing of entertainment in the United States and overseas, that will interest investors, business executives, accountants, lawyers and arts administrators.

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