Download or read book Evaluation of the Impact of Brand Equity on Shareholder Returns Amongst South African Companies written by Ntebaleng Caroline Madikizela and published by . This book was released on 2007 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Valuation Model written by Hyunjung Lee and published by . This book was released on 2012 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing activities are designed and executed to increase brand equity. The financial benefit derived from brand equity is defined as brand value. In this dissertation, a brand valuation model and a new brand value measure are proposed in the context of mergers and acquisitions. The data is collected from Thomson ONE Banker Mergers and Acquisitions database, SEC filings, COMPUSTAT database, CRSP database, and USPTO's trademark database. To be included in the sample, a merger and acquisition deal has to have a US-based target firm in a consumer product and service related industry and a US-based acquiring firm. All deals are completed between January 1, 2001 and June 30, 2010 and the acquiring firm reported the brand value for a target firm in their SEC filings. The sample has 98 merger and acquisition deals. Bahadir, Bharadwaj, and Srivastava (2008) used the dollar amount the acquiring firm assigned to the target firm's brand to represent brand value, and developed a brand valuation model with capability and strategic fits between acquiring and target firms. First, I extend their model with Ohlson's valuation approach (1995). Results show that target firm characteristics explain more of the variability in brand value than acquiring firm characteristics. Second, a new measure of brand value is proposed based on shareholders' value for the brand. An event study methodology based on Brown and Warner (1980, 1984) with Carhart's (1997) four-parameter risk adjustment specification is used. Changes in acquiring firm stock returns due to acquisition announcements are further adjusted to the brand level. The brand valuation model with this new measure shows substantially greater explanatory power than the model with the previous measure of brand value. Validity of using shareholders' value is largely supported by the results of this study.
Download or read book Recognising and Evaluating Brand Equity in South African Business to Gain Financial and Operational Benefits written by Roger Sinclair and published by . This book was released on 2002 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Medium long Term Impact of Cross border Investments Into Sub Saharan Africa by Listed South African Companies written by Pieter Christiaan De Jager and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Research into whether the medium-long term impact on shareholders' value of acquiring companies engaged in cross-border merger and acquisition transactions (CBMA) into Sub-Saharan Africa. By focussing on companies listed on the Johannesburg Securities Exchange (JSE) and testing the general hypothesis whether the shareholders of acquiring companies earn statistically significant positive or negative returns within the medium-long term after the announcement date of a cross-border merger and acquisition transaction. Out of a total of 10,167 merger and acquisition transactions over the eight-year period between 2000 and 2007, only 12 cross-border mergers and acquisitions into Sub-Saharan Africa satisfied all the selection criteria. By exhaustive application of the single-factor market model to calculate the regression formula using 4 years of historical share price performance data, the results suggested that statistically significant negative weighted average abnormal returns for shareholders are consistently present over the event window. The study on the medium-long term event window starting 21 days prior to the first public announce of the transactions and continued up to 252 trading days after the announcement date. Thus it satisfied common critique by researchers about the true value of short term event studies for companies and their shareholders. Copyright.
Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Download or read book An Analysis of Effects of Ownership on Capital Structure and Corporate Performance of South African Firms written by Tapiwa Dube and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of whether ownership matters remains an important one in corporate financial policy. The types of owners of the means of production in an economy and the extent to which ownership is concentrated or diffused are important issues for an economy because they may have important effects on the leadership and control of such firms. Such effects influence the economy at macro level. The work by Berle and Means (1932:47) was based on firms owned by many shareholders with small ownership stakes, which were run by professional managers who had little or no ownership, leading to questions of ownership and corporate performance. Important decisions have to be made in firms regarding capital structure and performance. Although the literature covers the effects of concentration and types of ownerships on capital structure and corporate performance, the results are mixed. Theoretical studies explain factors that affect leverage and corporate performance but empirical studies provide inconclusive results. The questions pertaining to the effects of ownership concentration on leverage and corporate performance persist, with different institutional settings contributing to the lack of generalisable results. Inconclusive results are also attributed to the different statistical methods employed and the time periods of such studies. Few studies combine several ownership types and ownership concentration to analyse their effects on capital structure and corporate performance, especially in developing countries. Therefore, the purpose of this research was to investigate the effects of ownership on capital structure and corporate performance in South Africa. Ownership in this study was subdivided into ownership concentration and ownership type. The Herfindahl index was the measure of ownership concentration at the top one, two, three, five and 10 shareholding levels and the types of ownerships consisted of institutional investors, families, government, management, foreigners, companies, Public Investment Corporation, black people and other shareholders. Dependent variables in the relationship with capital structure were long-term debt, short-term debt and total debt ratios based on market value and book value, and the leverage factor. Corporate performance was measured by return on assets, return on equity, TobiniÌ8℗¿℗ưs Q, economic value-added and market value-added as the dependent variables. Capital structure and other theories were used to examine the relationship between ownership and capital structure and results from previous studies were also used to investigate the relationship between ownership and corporate performance. To achieve these objectives, the research used an unbalanced panel of data from 205 non-financial companies listed for an 11-year period from 2004 to 2014 and the fixed effects and the generalised method of moments models to analyse the data. The study found that ownership concentration, ownership by the Public Investment Corporation and black people had negative effects on capital structure. An implication for ownership concentration is that as it increased, the shareholders preferred to use less debt, perhaps meaning that they did not consider it important to take advantage of the monitoring capability associated to debt. Similar reasoning could be attributed to the Public Investment Corporation although an aversion to risk could also be a possible explanation. Due to the way black shareholdings have traditionally been funded in South Africa, such shareholders could shun debt. Ownership by institutions, families, directors, companies and foreigners had positive effects on capital structure. These results implied that some shareholders, such as institutional investors, companies and foreign investors could prefer to use debt in monitoring management. Findings for managerial ownership and capital structure could imply that these types of shareholders used debt to avoid diluting their shareholdings due to their limited wealth. The effect of government ownership on capital structure was mixed. Foreign ownership and ownership by other shareholders had positive effects on corporate performance. The implications of these findings are that foreign investors monitor and provide skills and technology to their investee firms, thereby increasing the performance of these firms. Ownership by management, institutions, black shareholders and the Public Investment Corporation had negative effects on corporate performance. These findings could imply managerial entrenchment, lack of monitoring by the Public Investment Corporation and institutional investors or low levels of shareholdings to enable them to commit resources to investee firms and inadequate experience on the part of black shareholders.
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Download or read book Sustainability in Marketing Practice written by Subrata Chattopadhyay and published by CRC Press. This book was released on 2024-08-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Responsible Investment in Times of Turmoil written by Wim Vandekerckhove and published by Springer Science & Business Media. This book was released on 2012-01-31 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SRI phenomenon is said to be entering the mainstream of financial intermediation. From a fairly marginal practice promoted or campaigned for by NGO’s and at odds with financial practice and orthodoxy it grew into well formulated policy adopted by a wide range of investors. Academic literature on SRI has also boomed on the assumption that mainstreaming is taking place. However, little thinking has been carried out on questions specifically arising from this alleged ‘mainstreaming’. This book, addressed to those with a scholarly or practitioner’s interest in SRI, starts filling this neglected dimension. Today, one cannot ignore the difficulties of main stream financing. The financial spheres are trembling globally in one of the worst crises since the 1930’s. As a response to the crisis, the intermediation of ‘financial responsibility’ will undoubtedly be the subject of new regulation and scrutinizing. This book looks into what these turbulences will imply for SRI. In view of these circumstances, one might or even should, ask oneself whether the phenomenon was not an empty fad during the exuberant high of financial euphoria that came abruptly to an end with current financial crises. To put it rather sec: are financial intermediaries that promote ‘sustainability’ credible, while it is obvious that some developments in financial intermediation -predictably, as some say- were unsustainable? Is this an opportunity for enhancing SRI because of the strength and superiority it has developed or will it disappear due to a return to financial myopia? This book is the first to question the future of SRI in such a radical way.
Download or read book Creating Shareholder Value written by Alfred Rappaport and published by Simon and Schuster. This book was released on 1999-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economist, consultant, and Wall Street Journal contributor Alfred Rappaport provides managers and investors with the practical tools and tests for a corporate strategy that creates shareholder value. The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. After a decade of downsizings frequently blamed on shareholder value decision making, this book presents a new and indepth assessment of the rationale for shareholder value. Further, Rappaport presents provocative new insights on shareholder value applications to: (1) business planning, (2) performance evaluation, (3) executive compensation, (4) mergers and acquisitions, (5) interpreting stock market signals, and (6) organizational implementation. Readers will be particularly interested in Rappaport's answers to three management performance evaluation questions: (1) What is the most appropriate measure of performance? (2) What is the most appropriate target level of performance? and (3) How should rewards be linked to performance? Through the lens of high-stakes case studies, like the notable acquisition of Duracell International by Gillette, Rappaport dissects the intricate decisions and risks inherent in the merger and acquisition process. The shareholder value approach presented here has been widely embraced by publicly traded as well as privately held companies worldwide. Brilliant and incisive, this is the one book that should be required reading for managers and investors who want to stay on the cutting edge of success in a highly competitive global economy.
Download or read book African Review written by and published by . This book was released on 1903 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Brand Equity written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1973- include the following subject areas: Biological sciences, Agriculture, Chemistry, Environmental sciences, Health sciences, Engineering, Mathematics and statistics, Earth sciences, Physics, Education, Psychology, Sociology, Anthropology, History, Law & political science, Business & economics, Geography & regional planning, Language & literature, Fine arts, Library & information science, Mass communications, Music, Philosophy and Religion.
Download or read book CEO Branding written by Marc Fetscherin and published by Routledge. This book was released on 2015-06-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Download or read book Comprehensive Dissertation Index Business Economics L Z written by and published by . This book was released on 1984 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
