Download or read book Evaluating the Effects of Artificial Intelligence on Complexity in Marketing written by and published by GRIN Verlag. This book was released on 2021-03-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, Reutlingen University (ESB Business School), language: English, abstract: The research question explored in this paper is about a potential benefit of AI in marketing, which to this day is comparatively unexplored. Even though the concept of AI has been around since the 1950s, and current research and development make significant progress in this area, scientific literature dealing with AI in marketing consists of less than 300 published articles. This paper distinguishes itself from related papers, as it goes beyond investigating whether AI has an impact on business or not. The results of this thesis shall not only show the potential AI holds for marketing, but also suggest constant theoretical exploration of untapped fields in marketing. The Internet of things (IoT) and big data changed customer behavior and how businesses work. This trend has led to a continued increase in complexity for marketing managers. In 2017, 8.4 billion devices were connected to the internet. This number is forecasted to increase to 20.4 billion by 2020. The immense amount of data generated, collected, and analyzed has propelled new markets, such as big data and artificial intelligence. Marketing managers struggle to keep up with the sheer volume of data available and the surging complexity of marketing. Connecting dispersed data and finding patterns, leads to helpful insights, which are said to reduce complexity. Many businesses lack a clear strategy to tap into the benefits of AI and gain a competitive advantage.

Download or read book Artificial Intelligence in Marketing written by K. Sudhir and published by Emerald Group Publishing. This book was released on 2023-03-13 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Download or read book Foundations of Artificial Intelligence written by David Kirsh and published by MIT Press. This book was released on 1992 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 11 contributions, theorists historically associated with each position identify the basic tenets of their position.Have the classical methods and ideas of AI outlived their usefulness? Foundations of Artificial Intelligence critically evaluates the fundamental assumptions underpinning the dominant approaches to AI. In the 11 contributions, theorists historically associated with each position identify the basic tenets of their position. They discuss the underlying principles, describe the natural types of problems and tasks in which their approach succeeds, explain where its power comes from, and what its scope and limits are. Theorists generally skeptical of these positions evaluate the effectiveness of the method or approach and explain why it works - to the extent they believe it does - and why it eventually fails.ContentsFoundations of AI: The Big Issues, D. Kirsh - Logic and Artificial Intelligence, N. J. Nilsson - Rigor Mortis: A Response to Nilsson's 'Logic and Artificial Intelligence, ' L. Birnbaum - Open Information Systems Semantics for Distributed Artificial Intelligence, C. Hewitt - Social Conceptions of Knowledge and Action: DAI Foundations and Open Systems Semantics, L. Gasser - Intelligence without Representation, R. A. Brooks - Today the Earwig, Tomorrow Man? D. Kirsh - On the Thresholds of Knowledge, D. B. Lenat, E. A. Feigenbaum - The Owl and the Electric Encyclopedia, B. C. Smith - A Preliminary Analysis of the Soar Architecture as a Basis for General Intelligence, P. S. Rosenbloom, J. E. Laird, A. Newell, R. McCarl - Approaches to the Study of Intelligence, D. A. Norman

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.

Download or read book The Business of AI Monetizing Marketing and Selling AI Products written by Waheed Khan and published by Waheed Khan. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Moneymaking Potential of AI for Your Business (The Business of AI) Artificial intelligence already drives billions in economic value, but most businesses have yet to tap its lucrative potential. This definitive guide reveals insider strategies used by AI industry practitioners to successfully ideate, develop, market and monetize AI products across any industry to gain competitive advantages and dominate your niche. Learn high-impact business frameworks around: Validating and conceptualizing profitable AI product ideas based on market gap analysis Assembling AI development teams leveraging the right talent and technology stacks Architecting reliable and scalable machine learning operations (MLOps) Securing funding for AI startups via optimal fundraising approaches Building trust and adoption via differentiated marketing highlighting transparency Generating sales tailoring B2B and B2C monetization models around AI Ethics considerations around reducing algorithmic bias and ensuring fairness Global expansion tactics and localization techniques as you scale internationally Additionally, get exclusive insights from AI thought leaders on emerging technologies, long horizon predictions, sample case studies and more. Plus helpful appendices featuring an AI entrepreneur's resource directory across data resources, tools, cloud platforms, research groups and communities. This indispensable handbook provides pragmatic guidance for CEOs, founders, developers, marketers, sales leaders keen to capitalize on AI’s business potential and compound competitive differentiation. Buy now to future proof your firm!

Download or read book Artificial Intelligence in Marketing written by K. Sudhir and published by Emerald Group Publishing. This book was released on 2023-03-13 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Download or read book Handbook of Service Science Volume II written by Paul P. Maglio and published by Springer. This book was released on 2018-10-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume. The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society. Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Download or read book Artificial Intelligence written by Stuart Russell and published by Createspace Independent Publishing Platform. This book was released on 2016-09-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence: A Modern Approach offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. Number one in its field, this textbook is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book AI Innovation in Services Marketing written by Correia, Ricardo and published by IGI Global. This book was released on 2024-05-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted – from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Download or read book AI in Marketing Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Download or read book Applications of Artificial Intelligence in International Marketing written by Neophytos Kathitziotis and published by GRIN Verlag. This book was released on 2009-12-10 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Hamburg, language: English, abstract: In trying to achieve its main aim this study has set the following objectives: 1 Identifythe main advantages and disadvantages linked with the use of artificial intelligence methods in international marketing 2 Evaluate critically the applications of artificial intelligence methods in international marketing and compare them to alternative statistical ones 3 Explorethe whole process of implementing artificial intelligence methods from a holistic perspective, thus covering context and non-context related factors, and additionally accounting for the international perspective of marketing. 4 Formulaterecommendations for further research and algorithms of how to practically employ artificial intelligence methods in solving tasks in international marketing. It would be a mistake for the reader to view each of the stated research objectives as separate, unrelated activities. The answers to these objectives will consequently provide information for the achievement of the research aim which is to gain insight into the efficiency and practical implementation of artificial intelligence methods in international marketing.

Download or read book artificial Intelligence Machine Learning In Marketing written by James Seligman and published by Lulu.com. This book was released on 2020-02-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory and practice of AI and ML in marketing saving time, money