Download or read book Evaluating Media Bias written by Adam J. Schiffer and published by Rowman & Littlefield. This book was released on 2017-07-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media bias has been a hot-button issue for several decades and it features prominently in the post-2016 political conversation. Yet, it receives only spotty treatment in existing materials aimed at political communication or introductory American politics courses. Evaluating Media Bias is a brief, supplemental resource that provides an academically informed but broadly accessible overview of the major concepts and controversies involving media bias. Adam Schiffer explores the contours of the partisan-bias debate before pivoting to real biases: the patterns, constraints, and shortcomings plaguing American political news. Media bias is more relevant than ever in the aftermath of the presidential election, which launched a flurry of media criticism from scholars, commentators, and thoughtful news professionals. Engaging and informative, this text reviews what we know about media bias, offers timely case studies as illustration, and introduces an original framework for unifying diverse conversations about this topic that is the subject of so much ire in our country. Evaluating Media Bias allows students of American politics, and politically aware citizens alike, the means of detecting and evaluating bias for themselves, and thus join the national conversation about the state of American news media.
Download or read book Evaluating Media Richness in Organizational Learning written by Gyamfi, Albert and published by IGI Global. This book was released on 2017-08-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of emerging multimedia innovations can significantly benefit organizations across different sectors. These tools aid in increasing competitive advantage and optimizing knowledge management. Evaluating Media Richness in Organizational Learning is an essential reference source for the latest scholarly research on the application of computational tools for knowledge management frameworks and strategies in organizations. Featuring a broad range of coverage on topics and perspectives such as web semantics, product innovation, and knowledge sharing, this book is ideally designed for researchers, consultants, practitioners, professionals, and upper-level students seeking current information on ways to facilitate business innovation and achieve competitive advantage.
Download or read book Evaluating the School Library Media Center written by Nancy Everhart Ph.D. and published by Bloomsbury Publishing USA. This book was released on 1998-08-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. Conduct research, collect statistics, and evaluate your program with this useful resource. Everhart provides practical guidelines and ready-to-use forms for evaluating a school library media center, as well as important results derived in other studies. She includes qualitative and quantitative techniques for the areas of curriculum, personnel, facilities, collections, usage, and technology. She also gives step-by-step instructions on how to create in-house surveys, conduct interviews, and use observation to gather useful data. For example, there are directions on how to assess information literacy with rubrics. In addition, each chapter gives detailed references, a list of further readings, applicable Web sites, and dissertations. A quick and easy guide to justifying and supporting your SLMC operations and effectiveness, this book is invaluable to all school library media specialists. It will also be of interest to school library media supervisors and researchers.
Download or read book Evaluating Digital Sources in Journalism written by Ståle Grut and published by Taylor & Francis. This book was released on 2024-01-10 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on a rich journalistic tradition of critical source analysis, this book considers the impact of the move from analogue to digital sources on information quality and presents methods and tools to verify information found online and help counter the spread of misinformation. Evaluating Digital Sources in Journalism critically maps the prevalence of online manipulation, particularly images and videos from social media platforms, and considers the tools needed both to carry out and to counter this. Strategies are proposed to help readers evaluate content, context and sources, and ultimately build a foundation for carrying out their own online open-source investigations. The author brings together theories and best practices from a broad range of literature, including modern Scandinavian research on the concept of “source criticism”, journalism and technology studies, advanced forensic verification research, and literature designed for practitioners, including blogs and industry publications. Evaluating Digital Sources in Journalism is recommended reading for advanced journalism students and journalism practitioners.
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Download or read book Evaluating ASSIST written by ASSIST (Project) and published by . This book was released on 2006 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluating Global Accreditation Standards for Higher Education written by Naim, Arshi and published by IGI Global. This book was released on 2024-04-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions must urgently overcome the difficulty of negotiating the complex web of international accreditation standards in a rapidly globalized world. Academic researchers, teachers, and administrators struggle with the intricacy of making sure their programs adhere to strict standards while still attempting to maintain their competitiveness on a global level. These organizations run the risk of stagnation and missing out on possibilities for advancement and recognition if there is no clear path forward. Evaluating Global Accreditation Standards for Higher Education, is a comprehensive guide for overcoming the modern accreditation conundrum. This invaluable resource equips academic scholars and professionals with the tools and knowledge they need to successfully navigate the accreditation process at both local and international levels. From program criteria and curriculum development to faculty professional development and alumni engagement, this book offers a roadmap to excellence. By following the expert guidance within these pages, institutions can unlock their potential, achieve accreditation, and gain the recognition they deserve.
Download or read book The Handbook of Public Sector Communication written by Vilma Luoma-aho and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Download or read book Evaluating AIDS Prevention Programs written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Download or read book ARF Model for Evaluating Media written by Paul H. Chook and published by . This book was released on 1983 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mobile Media written by Jo Groebel and published by Routledge. This book was released on 2006-08-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Download or read book Evaluating Media Programs written by Association for Educational Communications and Technology. Committee on Evaluation of Media Programs and published by Association for Educational Communications & Technology. This book was released on 1980 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to provide a framework for systematically collecting data and information about media programs at the building and district levels, this workbook is intended for use as part of a formative evaluation process to accomplish the following goals: (1) assisting the local school district in organizing descriptive data for the purpose of improving its media program, (2) providing descriptive data for use by outside agencies invited to participate in the local planning and evaluation process, and (3) providing an assessment tool for purposes of accreditation. It is suggested that the workbook be used in conjunction with "Media Programs: District and School" (AECT and ALA, 1975) as well as current guidelines or standards and local program goals and objectives. (MER)
Download or read book McQuail s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Download or read book Issues in Information and Media Literacy written by Marcus Leaning and published by Informing Science. This book was released on 2009 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teaching Language Arts in Middle Schools written by Sharon Kingen and published by Routledge. This book was released on 2000-02 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary text for middle school language arts methods courses. Presents balanced attention to various teaching strategies, processes, and content, demonstrating how all of these connect to improve students abilities to communicate.
Download or read book Tap Click Read written by Lisa Guernsey and published by John Wiley & Sons. This book was released on 2015-08-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds—print, digital, and everything in between. In Tap, Click, Read authors Lisa Guernsey and Michael H. Levine envision a future that is human-centered first and tech-assisted second. They document how educators and parents can lead a new path to a place they call 'Readialand'—a literacy-rich world that marries reading and digital media to bring knowledge, skills, and critical thinking to all of our children. This approach is driven by the urgent need for low-income children and parents to have access to the same 21st-century literacy opportunities already at the fingertips of today's affluent families.With stories from homes, classrooms and cutting edge tech labs, plus accessible translation of new research and compelling videos, Guernsey and Levine help educators, parents, and America's leaders tackle the questions that arise as digital media plays a larger and larger role in children's lives, starting in their very first years of life. Tap, Click, Read includes an analysis of the exploding app marketplace and provides useful information on new review sites and valuable curation tools. It shows what to avoid and what to demand in today's apps and e-books—as well as what to seek in community preschools, elementary schools and libraries. Peppered with the latest research from fields as diverse as neuroscience and behavioral economics and richly documented examples of best practices from schools and early childhood programs around the country, Tap, Click, Read will show you how to: Promote the adult-child interactions that help kids grow into strong readers Learn how to use digital media to build a foundation for reading and success Discover new tools that open up avenues for creativity, critical thinking, and knowledge-building that today's children need The book's accompanying website keeps you updated on new research and provides vital resources to help parents, schools and community organizations.
