Download or read book Evaluating Arts Sponsorship written by Association of Business Sponsorship of the Arts and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluating Arts Sponsorship written by and published by . This book was released on 1995* with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Evaluation of Government Sponsorship in the Arts written by F. Colbert and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Arts Business Sponsorship Manual written by Gavin Buckley and published by . This book was released on 2005 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Did it Work for You written by Siobhan Keely and published by . This book was released on 2001 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-03-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Download or read book Fundamentals of Arts Management written by Pam Korza and published by Arts Extension Service. This book was released on 2007 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anchoring the book are eleven tried and true chapters providing principles and best practices for managing and governing community arts organizations; raising funds; and presenting, promoting, and evaluating arts programs. Four new chapters cover fundamentals of personnel management, writing successful funding proposals, advocating effectively for the arts, and maximizing the arts' role in the economic development of communities. Nationally recognized leaders and authors in the community arts field offer historical and contemporary context regarding the role of the arts in community, as well as insights about arts education and cultural access--two important dimensions of local arts agencies' work. Also new are Online Companions to several chapters. Easily accessed Online Companions offer expanded exploration of subject matter; worksheets and other practical tools that can be downloaded and used or adapted; and valuable resource listings that point to organizations, publications, and websites."--From publisher description.
Download or read book An Evaluation of the National AIDS Campaign Sponsorship Don t Leave Me this Way written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Funding Bodies written by Sarah Wilbur and published by Wesleyan University Press. This book was released on 2021-10-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A cultural and structural analysis of the NEA's dance funding from its inception through the early 2000s. Wilbur studies how people in power engineer and translate institutional norms of arts recognition within dance, performance, and arts policy disclosure"--
Download or read book Did it Make a Difference written by François Matarasso and published by . This book was released on 2000 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ethics of Museum Sponsorship and Arts Activism written by Derrick Chong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading museum of modern and contemporary art needs to reconcile the interests of its diverse audiences. The art museum operates in a complex environment: while it seeks revenue generation opportunities to help ensure financial stability, at the same time it needs to maintain public trust and its integrity in all its activities including revenue generation. How should the director of the art museum respond to an internal dispute? The art museum curator of public programs proposes to organize a workshop exploring art and activism as part of discussions in contemporary art. Meanwhile, the art museum corporate sponsorship manager is concerned that workshop participants will criticize some of the art museum sponsors, including representatives from investment banking, oil and gas, and wines and spirits, resulting in future challenges to generate revenue.
Download or read book Arts Sponsorship in the USA and Germany written by Katharina Beuerlein and published by VDM Publishing. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Art is the signature of a civilization." (Beverly Sills) In times of heated discussions about the allocation of public money, the reduction of funds for cultural organizations in Germany is often demanded by critics and feared by numerous arts institutions. Whatever one's opinion may be, here, we are talking about the cultural identity of a people. Hence it is important to explore alternatives to raise money in order to ensure the financial basis for the promotion of the arts. In this context it suggests itself to look at successful financing models in foreign countries. Moreover, corporations are facing increasing difficulties in addressing their stakeholders effectively. Constant information overload by the media is a huge challenge for external corporate communications. Yet also internal communication strategies play a crucial role in order to reach the highest possible degree of staff satisfaction and consequently optimal output. In view of these aspects, this paper draws a comparison between arts financing and particularly arts sponsorship in Germany and the USA. It is focused on the political and social integration of the arts in society on the one hand and the promotion of the cooperation between the arts and the business world on the other hand. Three practical examples are presented: the Stuttgart State Opera, the Elbphilharmonie in Hamburg and the San Francisco Opera.
Download or read book Sponsorship written by Ryan McGinness and published by . This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Planning in the Arts written by Michael M. Kaiser and published by Brandeis University Press. This book was released on 2018-10-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning today is more important than ever. Both acquisition and allocation of resources are increasingly difficult for arts organizations as a result of emerging technologies, reduced arts education, aging donors, and the advent of new forms of entertainment. It is essential for arts organizations to take a coherent approach to these issues to remain vibrant over time. In fact, most arts organizations do periodically attempt some kind of planning exercise. But a review of hundreds of such plans suggests that most contain merely a wish list, rather than concrete plans for the future: "We will increase ticket sales!" is a common "strategy" expressed in too many arts plans. In the absence of details about how ticket sales will be increased, it's an empty promise. In Strategic Planning in the Arts, Michael M. Kaiser, the former head of the Kennedy Center in Washington, DC, and an arts management guru, has produced a clear, concise guide for staff or board members of not-for-profit arts organizations who are responsible for developing, evaluating, or implementing plans. Relying on real-world cases and examples, Kaiser shows how to conceive, assess, and act on every part of the strategic plan, from the mission statement to the financial statement; from managing the board to marketing. Praise for Michael Kaiser: "A rich yet tidy cornucopia of solutions for the challenges facing the American arts scene." - Washington Post
Download or read book Artists in residence written by Sidney J. Brien and published by . This book was released on 1983 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effects of Network Funding An Evaluation written by Donatella De Paoli and published by Nordic Council of Ministers. This book was released on 2019-03-27 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Network funding forms part of the Nordic-Baltic Mobility Programme for Culture, which aims to enhance cultural and artistic collaboration in the Nordic and Baltic countries by funding travel, networking, and residential activities. Network funding provides a platform for co-operation and thus the exchange of ideas and knowledge between professional artists and cultural practitioners in the Nordic and Baltic regions. This study on the effects of Network funding was commissioned by Nordic Culture Point in the spring of 2018 in order to gain insight into the long-term effects of funding and to examine its results for professional artists and cultural practitioners in the Nordic and Baltic countries. Data for the analysis was obtained through both qualitative and quantitative methods. The results show that networking is beneficial not only for its own sake, but also for the professional development of the recipients and the entire artistic or cultural field that they represent. Network funding is perceived as valuable amongst professional artists and cultural practitioners.
