Download or read book Euro Disneyland A Cost Benefit Approach written by Alexandre Aubard and published by GRIN Verlag. This book was released on 2019-05-22 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2018 in the subject Economics - Finance, grade: A, The George Washington University (Trachtenberg School of Public Policy and Public Administration), course: Cost-Benefit Analysis, language: English, abstract: This paper has for main objective to calculate the costs and benefits of the Euro Disneyland project signed between the Walt Disney Company and the French government in 1987. The Euro Disneyland project was the most ambitious project for any French government under the 5th Republic and coincided with a decade of economic turmoil. As we shall analyze, the French government accorded many benefits to the Walt Disney Company in order to have the park built in France, with the hope that the French version would be as attractive as its Japanese and American counterparts. Although the reports conducted by the French government and the Walt Disney Company are not public, enough has filtered to calculate a basic benefit-cost analysis. Thus, this paper regroups the available data and forecasts made in 1987 by the company and the government, calculates the benefits and costs, and then analyzes the government incentives to pursue this project. In addition, the paper discusses both the importance of the forecasting failure from the Walt Disney Company in the results of the analysis and the important data that we could not include in the analysis but would have to be added if available.
Download or read book Once Upon an American Dream written by Andrew Lainsbury and published by . This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.
Download or read book The Imagineering Story written by Leslie Iwerks and published by Disney Electronic Content. This book was released on 2022-11-08 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed and rated Disney+ documentary series, The Imagineering Story, becomes a book that greatly expands the award-winning filmmaker Leslie Iwerks' narrative of the fascinating history of Walt Disney Imagineering. The entire legacy of WDI is covered from day one through future projects with never-before-seen access and insights from people both on the inside and on the outside. So many stories and details were left on the cutting room floor—this book allows an expanded exploration of the magic of Imagineering. So many insider stories are featured. ° Sculptor Blaine Gibson's wife used to kick him under the table at restaurants for staring at interesting-looking people seated nearby, and he'd even find himself studying faces during Sunday morning worship. "You mean some of these characters might have features that are based on people you went to church with?" Marty Sklar once asked Gibson of the Imagineer's sculpts for Pirates of the Caribbean. "He finally admitted to me that that was true." ° In the early days, Walt Disney Imagineering "was in one little building and everybody parked in the back and you came in through the model shop, and you could see everything that was going on," recalled Marty Sklar. "When we started on the World's Fair in 1960 and 1961, we had 100 people here. And so everybody knew everything about what was happening and the status of [each] project, so you really felt like you were part of the whole team whether you were working on that project or not. And, you know, there was so much talent here." A must-have for Disney Parks fans! Searching for that perfect gift for the #1 Disney fan in your life?
Download or read book Once Upon an American Dream written by Andrew David Lainsbury and published by . This book was released on 1996 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engineering Earth written by Stanley D. Brunn and published by Springer Science & Business Media. This book was released on 2011-03-19 with total page 2248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine the actual impact of physical and social engineering projects in more than fifty countries from a multidisciplinary perspective. The book brings together an international team of nearly two hundred authors from over two dozen different countries and more than a dozen different social, environmental, and engineering sciences. Together they document and illustrate with case studies, maps and photographs the scale and impacts of many megaprojects and the importance of studying these projects in historical, contemporary and postmodern perspectives. This pioneering book will stimulate interest in examining a variety of both social and physical engineering projects at local, regional, and global scales and from disciplinary and trans-disciplinary perspectives.
Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Download or read book Disneyfying Ile De France written by Anne-Marie d’Hauteserre and published by Cambridge Scholars Publishing. This book was released on 2020-11-17 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book captures the history, as well as the meaning and the value of the on-going partnership between the French state and the Walt Disney Company, remembering that it involved from the start more than a tourism project. It examines how the combined aspirations of the French state and the American Company transformed Val d’Europe as the sole potential location in Europe for the Company’s theme parks while allowing the state to retain its egalitarian ideals. Most critics believed the French state had caved into every demand of the Company. No one ever mentioned profits of the state that it would then invest to support other projects. The first part of the book investigates the encounter between the partners and the reasons why a welfarist state encouraged penetration by a capitalist enterprise, alongside the Company’s reasoning. The second section reveals the continued cooperation between the two entities in the management of the urbanization of Val d’Europe from the opening of the first Park and the start of a new major tourism development, in spite of criticisms and fluctuating attendance in the parks. The third part highlights more recent actions of the partners to create a formidable urban tourism pole that will attract ever more visitors, while still critically examining their effectiveness and sustainability.
Download or read book Hollywood in the Information Age written by Janet Wasko and published by John Wiley & Sons. This book was released on 2013-05-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major new assessment of the American movie industry in the 1990's, focusing on the development of new communication technologies such as cable and home video and examining their impact on the production and distribution of motion pictures.
Download or read book Ski written by and published by . This book was released on 1999-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Destruction and Creation of Michael Jackson written by Ellis Cashmore and published by Bloomsbury Publishing USA. This book was released on 2022-05-19 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Jackson died in 2009, but he has never really left us and there are no signs he ever will. A globally acclaimed child star in the 1970s, the world's premier entertainer in the final decades of the 20th century, a perplexingly odd character in the 21st century, Jackson defied every known category and became borderline incomprehensible. To remedy this, in The Destruction and Creation of Michael Jackson, Ellis Cashmore reflects the restless, unorthodox and mysterious life Jackson led in order to understand more about him as well as his cultural impact. Exploring how Jackson emerged from the post-civil rights era when America was searching for someone who symbolized a new age as it struggled to unburden itself of racial inequality, Cashmore's book is the first to examine Jackson's career through the prisms of American racial politics and celebrity culture. Uniquely structured, beginning in the present and journeying back to Jackson's birth, The Destruction and Creation of Michael Jackson will excite and enliven debates on this controversial figure, one that very much continues to remain embedded within our culture.
Download or read book Kazaaam Splat Ploof written by Sabrina P. Ramet and published by Rowman & Littlefield Publishers. This book was released on 2003-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Observing European debates about EuroDisney, McDonald's, Hollywood films and television programs, and other vehicles of alleged 'Americanization,' one might imagine that Europe was in serious risk of losing its distinct cultural identity in the melting pot of American pop culture. The loaded charge of 'kitsch' is a central aspect of the debate, with Disney stories, for example, branded as simplified travesties of authentic European folk tales. But the relationship between European and American popular cultures is vastly more complex. Reciprocal and interactive, it is a relationship in which the European-American partnership (for example, in cinematic ventures) has become quite common. And again, artifacts which have a certain meaning and reception in America may have a completely different meaning and reception in Europe; in effect behaving as different artifacts altogether. And finally, as this book shows, American cultural influences have penetrated not only the popular realms of European television, fashions, fast food, and rock music, but also such domains as youth organizations, literature, UFO culture, and religious faith.
Download or read book Why Decisions Fail written by Paul Nutt and published by Berrett-Koehler Publishers. This book was released on 2002-07-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the his analysis of 400 strategic decisions made by top managers in areas such as products and services, pricing and markets, personnel policy, technology acquisition, and strategic reorganization, Nutt estimates that two-thirds of all decisions are based on failure-prone or questionable tactics. He uses the fifteen monumental decision-making disasters to illustrate the potential consequences of these common tactical errors and traps and then details successful alternative decision-making approaches. Why Decisions Fail translates decades of award-winning research into practical terms that managers can use to improve their own decision-making practices.
Download or read book Relationship Marketing written by Helen Peck and published by Routledge. This book was released on 2013-06-17 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Download or read book Vision Values and Courage written by Neil Snyder and published by Simon and Schuster. This book was released on 2010-06-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, quality is the battleground on which global competition takes place, yet without effective leadership no quality program can succeed. This penetrating book exposes the problems that arise when leadership in business fails to do its job, and offers powerful, inspirational examples of firms that have confronted this problem and prevailed through leadership that aims at producing quality results. By highlighting the practices of such noted leaders as Walt Disney and Michael Eisner at Walt Disney, Ray Kroc at McDonald's, Sam Walton at Wal-Mart, David Kearns at Xerox, and Robert Galvin at Motorola, the authors reveal how each of these legendary leaders possessed three crucial leadership characteristics -- vision, strong values and beliefs, and the active courage to make their visions a reality. These characteristics, they show, make the difference between superior performance and "business as usual." With eloquent case studies, the authors demonstrate that unusually successful business leaders show the way for their employees by nurturing cultures that encourage and reward quality performance and by exhibiting personal characteristics that inspire excellence. A leader dedicated to a single vision, the authors show, inspires personal commitment to a common purpose. Walt Disney had a vision of a company that would never stop creating, innovating, and growing. Values and beliefs serve as the basis for direction and action in a business. Superior leaders, the authors argue, are expert in the promotion of values -- such as Ray Kroc's obsession with high-quality, inexpensive food in a clean environment. The courage to make things happen is exhibited most dramatically by Sam Walton's perseverance in mass market retailing. The payoffs for these superior leaders included the loyalty and commitment of their employees, quality, and profits. The authors' approach to leadership for quality management -- with its focus on vision, values, and courage -- emphatically demonstrates what leaders must do to consistently produce quality results if they want their organizations to prosper and grow.
Download or read book The Disney Book New Edition written by Jim Fanning and published by Penguin. This book was released on 2023-10-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate more than 100 years of magical Disney storytelling. The ideal gift for Disney, animation, and movie fans! From Snow White and the Seven Dwarfs to Wish, Mary Poppins to The Little Mermaid, Disneyland to Tokyo DisneySea, and fireworks to fan clubs, explore the captivating worlds and creations of Disney and Pixar. Now including more than 50 new pages and updated with ten more years of magic for Disney's special 100th anniversary, The Disney Book: New Edition features groundbreaking and record-breaking creations-including Encanto, Moana, and Turning Red-and explores theme parks, experiences, memorabilia, and more. Marvel at beautiful art and artefacts from The Walt Disney Company's vast historical collections, and discover live-action and animated movie-making, enchanting parks, and fascinating collectibles. Follow Disney's history using the timeline, and delve into the incredible archives. Perfect for fans who want to know all about the magical worlds of Disney. @ 2023 Disney
Download or read book Reasserting the Disney Brand in the Streaming Era written by Robert Alan Brookey and published by Taylor & Francis. This book was released on 2023-04-07 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.
Download or read book Project Financing written by John D. Finnerty and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Project Financing, First Edition "Owing to his teaching as a finance professor and as an experienced investment banker, John Finnerty brings to his book, Project Financing, an insightful perspective, blending the theoretical with the practical." —Zoltan Merszei, former chairman, president, and CEO, The Dow Chemical Company "Finnerty has managed to distill the complexities of project financing with its myriad components and variations. Clear, practical, and in-depth, Project Financing is a valuable user's guide for project sponsors, regulators, host governments (local and foreign), and financiers alike." —Ricardo M. Campoy, Director, Kilgore Minerals Ltd. "Project Financing warrants a place in the essential libraries of corporate financial managers, their advisors, senior strategists, bankers, large private investors, government officials, and anyone who aspires to master innovation in corporate finance." —Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia "This book is the first comprehensive treatment of project financing. It provides an invaluable contribution to financial management literature and practice." —Andrew H. Chen, Distinguished Professor of Finance, Southern Methodist University
