Download or read book Ethical Hospital Branding Marketing written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Download or read book Ethical Hospital Branding Marketing 15 Proven Strategies to Build Your Hospital Brand Both Online Offline written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It's all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Download or read book The Complete Guide to Hospital Marketing Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Download or read book A Marketer s Guide to Brand Strategy written by Chris Bevolo and published by Healthleaders Media, a Division of Blr. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding. Harness your true brand power Through the advanced branding techniques and step-by-step guidelines in A Marketer's Guide to Brand Strategy you can: Build a strong brand Take a strategic, business-driven approach to branding Prove the financial value of your brand Stay ahead of your competition A Marketer's Guide to Brand Strategy contains valuable case studies from organizations that have experienced branding success, including The Mayo Clinic. You'll be able to learn from their experiences and incorporate those ideas into your own brand strategy. You can also use this resource to avoid common branding misconceptions and mistakes.

Download or read book How to Set Up a Hospital Some Tips written by Dr. Arun Kumar and published by Educreation Publishing. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes various points - important points and rules etc to be taken care while commissioning a new hospital.It will help all who are going to set up a new hospital and even to existing hospitals.

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book HOSPITAL MANAGEMENT AND ADMINISTRATION PRINCIPLES AND PRACTICE INCLUDING LAW written by BV Subrahmanyam and published by CBS Publishers & Distributors Private Limited. This book was released on 2018-04-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete text for postgraduate/MBA students in hospital administration in various universities/medical colleges. It will also serve as a quick guide to the doctors managing the clinics and hospitals, and as a convenient reference to all the administrators responsible for handling hospital management in a modern set up.

Download or read book The Online Advertising Playbook written by Joe Plummer and published by John Wiley & Sons. This book was released on 2007-07-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Download or read book Doctorpreneur written by Clay Clark and published by . This book was released on 2020-02-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this book worth buying and reading? Dr. Timothy Johnson and the 6x iTunes chart-topping podcast host and award-winning business coach, Clay Clark team up to teach their secrets for building a multi-million dollar time and financial freedom producing medical business including: - How to build a multi-million dollar, time freedom creating medical practice - How to get new patients - How to stand out in the cluttered world of saturated medical marketing - How to dominate search engine results of your potential patients - How to create time-freedom producing systems in the world of medicine - How to hire, inspire, train and retain quality medical employees - How to improve the patient care and overall level of customer service your practice provides - How to hold your team accountable for implementing a game-changing gameplan - How to increase patient loyalty - How to effectively manage a team of medical professionals

Download or read book Essentials of Hospital Management Administration written by D L Ramachandra and published by Educreation Publishing. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the chapters in this book deals with the principles of management to be applied by the hospital managers and administrators to guide them and make them understand their responsibilities. This book is briefly explains the important and essential aspects of hospital planning, design, organization of outpatient and inpatient departments, management of hospital human resources, maintenance of medical record section, hospital waste management like collection, segregation, transport and disposal of hospital waste products, management of hospital infection control system, marketing of health service, public relations in hospitals, ethics in medical practice and other various aspects of hospital administration which is useful ready guide for hospital administrators. This book will certainly help many doctors, hospital administrators, nurses, paramedical staff, hospital management post graduate students and other medical fraternity. Dr. D. L. Ramachandra

Download or read book The Medical Entrepreneur written by Steven M. Hacker and published by Nano 2 Business Press. This book was released on 2010 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive primer on the business skills essential for physicians."- Kirkus Reviews"A doctors' guide to entrepreneurship..."- Kirkus ReviewsThis is the new third edition (2015-2016) of the most popular business and practice management book for physicians, medical students and medical residents. Thousands of doctors and entrepreneurs have bought this book before joining a group or starting their own practice or entrepreneurial venture. The brand new third edition contains NEW FORMATTING AND NEW MATERIAL for the same low price as past editions. This third edition includes a bonus section to help entrepreneurs and doctors source out specific vendors' and their products and services to get a jumpstart on your business or medical practice. WARNING AND ADVICE for Doctors & Medical students and entrepreneurs: BEFORE JOINING A GROUP PRACTICE OR STARTING A NEW BUSINESS, DO NOT SIGN ANY CONTRACTS UNTIL YOU HAVE FINISHED READING THIS BOOK.This book is written to help doctors, medical residents, medical students, and physicians in private practice and academia avoid costly business mistakes in their post medical school career. It is uniquely written from the perspective of a successful physician entrepreneur. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice. Topics include everything from how to set up a practice, sign a contract with another group, hire another doctor, contract with insurance companies, understand health regulations including the HITECH stimulus act, how to qualify to receive stimulus funds, billing in the office, hiring and firing personnel, picking a location, obtaining hospital privileges, applying for the required licenses, electronic health records, practice management software, health technology in the office, how to protect your estate, liability issues, marketing and public relations, design of the medical office and more. Also written for the physician entrepreneur, the book explains how to raise capital, term sheets, understanding venture capital, board of directors, incorporation election issues, how to understand financials, balance sheets, negotiations, hiring the management team, how to take an idea and turn it into an operating business, how to protect your intellectual property, copyrights, trademarks, patents, customer acquisition and how to deal with a business when things go wrong. The book covers much more and includes expert "stat consults" or opinions from corporate attorneys, intellectual property attorneys, board certified health care attorneys and estate attorneys.

Download or read book Hospital Administration and Management A Comprehensive Guide written by Dr. Ashwani Gupta and published by Academic Guru Publishing House. This book was released on 2023-09-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of fast advances in medical research, new technology, and changing patient requirements, good hospital management and administration have become critical to providing efficient, high-quality healthcare services. "Hospital Management and Administration" is a comprehensive and necessary resource for healthcare workers striving to flourish in the complex realm of hospital administration. The book begins by delving into the fundamentals of hospital administration, setting the platform for readers to understand the basic ideas of leadership, strategic planning, and organizational growth. It offers readers with the skills needed to create revolutionary change and promote a culture of continuous improvement, with a focus on evidence-based practices. This book goes into financial methods, budgeting procedures, and income production models geared to the healthcare sector. Furthermore, it sheds light on the complexity of healthcare insurance, payment systems, and cost-control mechanisms, providing advice on how to maximize financial sustainability while providing excellent patient care. This book takes a deep dive into the implementation of digital solutions in hospital operations, including electronic health records (EHRs), telemedicine, and data analytics. This is done in recognition of the transformative potential of technology in the healthcare industry. It equips readers to utilize innovation for long-term success by emphasizing the role of technology in enhancing efficiency and patient outcomes.

Download or read book In Search of Good Medicine written by Mark Shipley and published by . This book was released on 2014-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: