Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.

Download or read book Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Download or read book A Qualitative Approach to Translation Studies written by Elisa Calvo and published by Taylor & Francis. This book was released on 2023-12-22 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection invites readers to explore innovative or underexploited ways of working qualitatively with what in Translation Studies may be termed as elusive constructs. The volume adopts a functionalist approach to focus on one such concept, namely the notion of translation problem, using case studies to illustrate how a significant elusive construct can be addressed empirically. It explores different qualitative research methodologies which, although well established in other fields, are yet to be extensively used in TS but which may nevertheless prove to be of significance for future studies as they allow elusive concepts typically found in TS to be worked with more coherently. Chapters are structured around two core ideas: first, the qualitative, systematic analysis of source text content with emphasis on the detection of translation problems as a means of creating efficient frameworks for coherent decision-making from a functional perspective; and secondly, the practical process of stereotyping and profiling specific problems within different contexts, content types or services to help identify, manage and resolve them in a number of settings, from research to professional translator training and assessment environments. This book will be of interest to scholars in translation studies, particularly those with an interest in qualitative approaches.

Download or read book Human Resource Management written by R. Wayne Mondy and published by Pearson Educación. This book was released on 2005 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.

Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Charlas de Sobremesa written by Teresa Carballal and published by Yale University Press. This book was released on 2016-01-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at third-year students of Spanish, this book fills a need not met by other Spanish conversation textbooks. It facilitates lively and meaningful conversations via a variety of texts, including newspaper and journal articles, short stories, and passages from novels, as well as visual material and detailed guides for three films and novels. The texts have universal resonance and are designed to complement and enrich each other. A wide assortment of creative activities enhances comprehension, analysis, spontaneous discussion, and role-playing. The book includes online resources for each chapter. An online Instructor's Manual is also available.

Download or read book Benn s Media written by and published by . This book was released on 2006 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TI para pequeas empresas Para Dummies written by Heather Ball and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todos lo que necesita saber sobre TI para que su empresa tenga éxito Algunas soluciones TI sencillas para llevar su pequeña empresa al siguiente nivel No necesita un apretón de manos en secreto o un Doctorado en computación para comprender las TI y ponerlas a funcionar en su pequeña empresa. Esta guÍa amigable le ayudará a conocer todos los grandes beneficios de las TI, desde ayudarle a mejorar el sitio web de su empresa hasta crear una red inalámbrica más eficiente en su oficina. Y si realmente necesita ayuda, no hay problema: este libro le indica cómo buscar a los expertos y hablar su idioma, de manera que pueda conseguir las soluciones adecuadas para su empresa. Descubra cómo Buscar un asesor de TI de confianza Comprar una PC que se ajuste a sus necesidades Tener una red segura en su empresa Construir una red inalámbrica Ahorrar en recibos telefónicos con VoIP Construir un sitio web grandioso Todo lo que necesita saber sobre TI para que su pequeña empresa tenga éxito

Download or read book F rum Universal de Las Culturas written by and published by Fondo Editorial de NL. This book was released on 2008 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book Redacci n y revisi n written by Lisa Gerrard and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A process writing text with a two-part organization. Part I explains the writing process in English, with two integrated composition topics that allow students to apply immediately what they are learning. Part II offers 15 composition topics, in Spanish, that can be covered in any order. The composition chapters include pre-writing activities.

Download or read book Bilingual Skills for Commerce and Industry and Guide for Translators written by Javier Escóbar and published by Thomson South-Western. This book was released on 1984 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Palabras para vender palabras para so ar written by Juan Rey and published by Grupo Planeta (GBS). This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro ofrece, tanto al estudiante de Ciencias de la Comunicacion como al profesional de la publicidad, una amplia perspectiva sobre la redaccion de textos publicitarios. En sus paginas encontrara el lector una exhaustiva descripcion de la escritura publicitaria. En la primera parte se abordan temas de caracter general: las caracteristicas de la redaccion publicitaria o la relacion entre texto e imagen. En la segunda se analizan pormenorizadamente las peculiaridades redaccionales de cada uno de los diferentes mensajes: cartas, folletos, anuncios en prensa, vallas, cunas o spots. Se trata, por tanto, de un libro en el que se conjuga el estudio de los aspectos teoricos con el analisis de los aspectos practicos. El objetivo de la obra es poner al alcance de estudiantes y profesionales de la publicidad una serie de pautas, claves y modelos de referencia que le guien y orienten a la hora de abordar la redaccion de textos publicitarios.

Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

Download or read book Historia de la Comunicaci n Social del Ecuador prensa radio televisi n y cibermedios 1792 2013 Vol I Azuay Loja y el austro ecuatoriano written by Antonio Checa Godoy and published by Midac, SL. This book was released on 2019-06-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquella memorable iniciativa de Eugenio Espejo de publicar el 5 de enero de 1792, en las postrimerías del régimen colonial, Primicias de la cultura de Quito, el inicio del periodismo en el Ecuador, fue replicada treinta y seis años después en Cuenca, cuando fray Vicente Solano puso a circular El Eco del Asuay (sic), el primer periódico que salió a la luz en nuestra, aún balbuciente, vida republicana. Era el domingo 13 de enero de 1828, días en los que bullían las ambiciones y tambaleaba la Gran Colombia. Se trataba de un impreso en folio de cuatro páginas a dos columnas de edición clara y limpia y en cuya primera página ostentaba un epígrafe tomado de una frase de Rousseau que decía: Ce n´est pas assez de dire aux citoyens: soyez bons; il faut leur apprendre à l´être. (No basta decir a los ciudadanos: sed buenos; es necesario enseñarles a serlo). Era evidente que en la naciente república corrían nuevos aires: los ideales de la Ilustración habían permeado en la mentalidad de los nuevos líderes de la sociedad. El periódico de Solano fue conocido y apreciado por Bolívar y varios de sus artículos reproducidos en Bogotá, Cartagena y Lima. Extraído del prólogo