Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Estrategias de marketing para empresas en la era digital written by Karla Caruci and published by Danys Galicia. This book was released on 2024-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Descubre las claves para triunfar en el mercado digital con "Estrategias de Marketing para Empresas en la Era Digital"! En el vertiginoso mundo de la tecnología y la conectividad, el éxito de una empresa depende cada vez más de su capacidad para adaptarse y dominar el entorno digital. En este libro revolucionario, exploramos las estrategias más efectivas para alcanzar y cautivar a los consumidores en la era de la información. Desde el SEO y las redes sociales hasta la optimización de conversiones y la inteligencia artificial, cada capítulo de este libro te sumergirá en las técnicas más innovadoras y probadas en el campo del marketing digital. Aprenderás cómo crear campañas publicitarias efectivas, construir una sólida presencia en línea y aprovechar al máximo las herramientas digitales disponibles para potenciar el crecimiento de tu empresa. Con casos de estudio inspiradores y consejos prácticos, "Estrategias de Marketing para Empresas en la Era Digital" es la guía definitiva para empresarios, emprendedores y profesionales del marketing que desean alcanzar el éxito en el competitivo mundo de hoy. Ya sea que estés comenzando tu viaje empresarial o busques llevar tu negocio al siguiente nivel, este libro te brinda las herramientas y los conocimientos necesarios para destacar en el panorama digital actual. ¡No te quedes atrás en la revolución digital! ¡Hazte con tu copia de "Estrategias de Marketing para Empresas en la Era Digital" hoy mismo y comienza a transformar tu negocio para el futuro!
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Download or read book Innovation and Research A Driving Force for Socio Econo Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.
Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Estrategias tecnol gicas para la industria de la hosteler a written by Peter D. Nyheim and published by Ediciones Universidad Católica de Salta. This book was released on 2019-10-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Download or read book C mo Conseguir Clientes Cada D a Vol men 6 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mercado cada vez más competitivo y dinámico, optimizar el proceso de ventas es crucial para el éxito de cualquier empresa. La automatización surge como una herramienta poderosa para lograr este objetivo, liberando tiempo para que los vendedores se concentren en actividades estratégicas que generen más ventas. Este libro electrónico es una guía completa para implementar la automatización de ventas de manera eficiente. Cubriremos todo, desde conceptos básicos hasta estrategias más avanzadas, enfocándonos en: •Aumente la productividad del equipo de ventas automatizando tareas manuales y repetitivas, como la entrada de datos, la programación de reuniones y el envío de correos electrónicos. •Mejorar la comunicación con los clientes: personalizando la experiencia del cliente y respondiendo a sus solicitudes de forma rápida y eficaz. •Obtenga información valiosa sobre el proceso de ventas: analizando datos y métricas para identificar oportunidades de mejora. Aprenda mucho más...
Download or read book Management and Inter Intra Organizational Relationships in the Textile and Apparel Industry written by Margalina, Vasilica-Maria and published by IGI Global. This book was released on 2019-12-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Download or read book C mo Conseguir Clientes Cada D a Vol men 10 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo cada vez más saturado de ofertas y opciones, ¿cómo diferenciarse de la competencia y captar la atención de sus clientes? La respuesta puede estar en la gamificación. La gamificación es la aplicación de elementos y principios del juego en contextos ajenos al juego, con el objetivo de aumentar el compromiso y la motivación. Aplicada a las ventas, la gamificación puede ser una herramienta poderosa para impulsar tu negocio. En este ebook aprenderás a crear un sistema de gamificación para tus ventas, motivando a tus clientes a comprarte con más frecuencia. Aprenda mucho más...
Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Download or read book Como Conquistar Clientes Todos os Dias Volume 3 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-08 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: O mundo das vendas é um campo de batalha, onde a persuasão é a arma mais poderosa. E no arsenal do vendedor moderno, os gatilhos mentais são munições essenciais para conquistar clientes e impulsionar as conversões. Neste ebook, você desvendará os segredos dos gatilhos mentais mais eficazes, explorando como eles influenciam a tomada de decisão do cliente e como utilizá-los em sua estratégia de vendas para gerar resultados diários. Aprenda Muito Mais...
Download or read book C mo Conseguir Clientes Cada D a Vol men 1 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mercado cada vez más competitivo, donde la oferta de productos y servicios similares es abundante, diferenciarse de la competencia y fidelizar a los clientes es un desafío constante. La clave del éxito es brindar experiencias memorables que trasciendan el servicio tradicional y generen un efecto WOW en los clientes. Este libro electrónico es una guía para crear e implementar el Efecto WOW en tus ventas . Cubriremos todo, desde conceptos básicos hasta estrategias avanzadas, con ejemplos prácticos y conocimientos de expertos. Aprenda mucho más...
Download or read book C mo Conseguir Clientes Cada D a Vol men 5 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: En ventas, la objeción es un sonido familiar. Ya sea un rotundo "no", un vacilante "Necesito pensar más" o una preocupación por el precio, lidiar con las objeciones de los clientes es un desafío al que se enfrenta todo vendedor. Pero ¿y si te dijera que las objeciones no son obstáculos, sino oportunidades? En este libro electrónico, descubriremos el poder de las objeciones y lo guiaremos a través de un proceso de 4 pasos para transformarlas en oportunidades de ventas. Cubriremos técnicas comprobadas para manejar objeciones de manera efectiva, generar confianza con sus clientes y cerrar más acuerdos. Aprenda mucho más...
