Download or read book Essentials of Global Marketing 4a Ed written by Svend Hollensen and published by . This book was released on 2007 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK Essentials of Investments Global Edition written by Zvi Bodie and published by McGraw Hill. This book was released on 2013-01-16 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing... Essentials of Investments, 9th Global Edition, by Zvi Bodie, Alex Kane and Alan J. Marcus. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international Investment students. A market leader in the field, this text emphasizes asset allocation while presenting the practical applications of investment theory without unnecessary mathematical detail. The ninth edition includes new coverage on the roots and fallout from the recent financial crisis and provides increased content on the changes in market structure and trading technology. Enhancements to this new Global Edition include: - New ‘On the market front’ boxes highlight important investment concepts in real world situations across the globe, to promote student thinking without taking a full case study approach. Topics include short-selling in Europe & Asia, credit default swaps and the debt crisis in Greece and include examples from Commerzbank, JP Morgan, Facebook, Coca-Cola, Santander, The European Energy Exchange, plus many more! - Revised worked examples illustrate problems using both real and fictional scenarios from across the world to help students develop their problem solving skills. Regional examples include Hutchinson Whampoa (Asia), The Emirates Group (The Middle East) and KLM Royal Dutch Airlines (The Netherlands). - Revised end-of chapter material includes brand new global questions and global internet exercises that feature currencies, companies and scenarios from Europe, Middle East, Africa and Asia to increase engagement for international students. - Global Edition of Connect Plus Finance, McGraw-Hill’s web-based assignment and assessment platform with eBook access, helps students learn faster, study more efficiently, and retain more knowledge. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the US edition.
Download or read book Essentials of Global Marketing written by Svend Hollensen and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Download or read book The 4 A s of Marketing written by Jagdish N. Sheth and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book INTERNATIONAL BUSINESS Sixth Edition written by CHERUNILAM, FRANCIS and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases. The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics. Visit https://www.phindia.com/International_Business_Cherunilam for instructor’s resource (PPTs). NEW TO THE SIXTH EDITION • Introduces new chapters on – Global Economic, Political and Technological Environments of Business – Global Socio-Cultural and Demographic Environment – International Investment and Financing – Balance of Payments and Global Trade – Foreign Trade Policy, Regulation and Promotion • Offers significant revision in the chapters on – Introduction to International Business – WTO and Global Liberalisation – International Monetary System and Foreign Exchange Market – Multinational Corporations – Globalisation – International Operations Management – Trade and BOP of India – India in the Global Setting – Globalisation of Indian Business • Presents slight modifications in the chapters on – International Trading Environment – International Organisations • Replaces the old case studies with five new ones to keep students abreast of the latest practice in the field TARGET AUDIENCE • MBA / PGDM / BBA • MCom / BCom
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Essentials of Logistics and Management Third Edition written by Corynne Jaffeux and published by CRC Press. This book was released on 2012-12-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The logistician plays a critical role in the growth of his or her company – in this third edition of Essentials of Logistics, the conceptual framework in which all the stakes and themes of logistics is systematically analyzed, with a strong focus on the role of the supply chain. Indeed, many elements are critical to the successful logistical strategy: customer relation management, interactive information support, production optimization and process development, vision, strategy and operations management, and human resources and resource allocation. Growing out of a successful course given by the International Institute for the Management of Logistics (IML) of the Swiss Federal Institute of Technology (EPFL), in Lausanne, and by the Ecole des Ponts-ParisTech (ENPC), the purpose of this book is to present a methodology allowing the reader to understand and act based on the critical factors embedded in the design of strategy. Concepts are thus combined with practical examples. Transversal vision and detailed case studies highlight the main themes of modern logistics and daily preoccupations of logisticians. The book is addressed to all professionals of logistics: managers, planners and engineers; as well as to graduate students specializing in the field.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Fundamentals of Enterpreneurship English Edition written by Dr. Sanjay Kumar and published by Thakur Publication Private Limited. This book was released on 2023-03-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Fundamentals of Enterpreneurship (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Download or read book MaCiFIC 2022 written by Agung Dhamar Syakti and published by European Alliance for Innovation. This book was released on 2023-04-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd Maritime Continent Fulcrum International Conference (MaCiFIC 2022) is a platform for academics, business actors, policy makers, and other practitioners who are engaged and have a vision to develop the maritime sectors not only industries but also ecological. The MaCiFIC 2022 is organized by the Universitas Maritim Raja Ali Haji (UMRAH), Indonesia. The MaCiFIC 2022 was held by Hybrid (online by zoom) and offline at Trans Convention Center, Tanjungpinang City from September 28-October 1, 2022. This event was attended by More than 400 participants and speakers from various countries, namely Indonesia, The United States, Japan, France, and Australia from academia, government, business, and communities. At the MaCiFIC 2022, there were 106 papers titles presented in plenary and parallel sessions. Topics of the papers related to blue economy, archipelago governance, maritime culture and heritage, maritime science and technology, marine science and fisheries, innovative technology for sustainable developments goals (SDGs), and climate change initiative on coastal and marine ecosystems. Appreciation and thanks are conveyed to the committee from academic staff of UMRAH for their hard work and contributions to the MaCiFIC 2022. Our appreciation and thanks are also conveyed to all participants, peer reviewers, and speakers for their support and contribution in the MaCiFIC 2022. The oral presenter of the MaCiFIC 2022 were targeted to be 106 people from various countries. The total participants who attended the conference were 400 people including a keynote speaker and 7 invited speakers and 106 oral presenter by online and on site. Participants of the conference consisted of researchers, lecturers, and students who were engaged in the multidisciplinary on the maritime. Locations of the participants, presenter and speakers were Indonesia, The United States, Japan, France, Australia, and Singapore. The all participants’ affiliations of MaCiFIC 2022 are Universitas Maritim Raja Ali Haji, Riau University, Hasanuddin University, ITS, Padjajaran University, Indonesia University, Batam University, Bung Hatta University, IPB University, Universitas Jendral Soedirman, Marine Geological Institute of Indonesia, Andalas University, Marine and Fisheries Institute of Riau Island Province, UIN Jakarta, Islamic Riau University, State University of Jakarta, Carbon Ethics Indonesia Foundation, Indonesia Education University, Ministry of Marine and Fisheries Affairs (MAFF) Republic of Indonesia, Kyushu University, National Research and Innovation Agency (BRIN), The MaCiFIC 2022 was held by Hybrid (online by zoom) and offline at Trans Convention Center, Tanjungpinang City. The Conference was organised by Univeritas Maritim Raja Ali Haji, Indonesia. The model of MaCiFIC 2022was plenary and parallel sessions, interactive talks by speakers, question and answer sessions. The MaCiFIC 2022 was divided into four plenary sessions and four parallel sessions. The time spent to deliver the talks were 25 minutes for each plenary speaker and 10 minutes for each parallel speaker. There were seven parallel rooms and 10 – 18 speakers per parallel room. In the plenary session, seven invited speakers gave presentations on different topics, namely Prof. Thomas Boving from The University of Rhode Island (URI), USA gave a presentation on “URI Research on Environmental Issues and Coastal Environment”; Prof. Agung Dhamar Syakti (Universitas Maritim Raja Ali Haji) gave apresentation related to “Environmental sample stability for pharmaceutical compound analysis: Handling and preservation recommendation”; Prof. Henry Dou (Aix-Marseille University; France) with a presentation entitled “Advocacy for the Island”; Dr. Perry Jie (Edith Cowan University; Australia) gave a presentation on “Indonesian Maritime Trade: Transportation and Port Facilitation”; Prof. Tamiji Yamamoto (Director of Center for Restoration of Basin Ecosystem and Environment; Japan) gave a presentation on “Fertilizer development and application for oyster growth”, and Dr. Mubariq Ahmad (Chariman of Conservation Strategy fund; Indonesia) gave apresentation on “The blue economy challenges in Indonesia’s economic transformation”; Dr. Umi Muawanah (Nationl Research and Innovation Agency; BRIN Indonesia). gave a presentation regarding “Blue foods (Tunas in Indonesia)”; Dr. Muhammad Zaini (Director General of Fisheries Cacth, Ministry of Marine and Fisheries Affairs; Republic of Indoneisa) asn keynote speaker with a presentation entitled “Implementation of blue. The parallel session was divided into two meeting rooms and support to Zoom Meeting platform. The number of papers presented in the parallel sessions were 20 papers on maritime science and technology and Innovative technology for sustainable development goals (SGDs) topics, 20 papers on marine and fisheries topics, 26 papers on blue economy and climate change inititave on coastal and marine ecosystem topics, and 26 papers on archipelago governance and maritime culture and heritage topics. It is hoped that this conference will make a real contribution to the development of Indonesian maritime sector through achievement of the Sustainable Development Goals (SDGs).
Download or read book Study Guide to Accompany Stanton and Futrell Fundamentals of Marketing Eighth Edition written by Thomas J. Adams and published by . This book was released on 1987 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Biostatistics written by Bernard Rosner and published by Cengage Learning. This book was released on 2015-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernard Rosner's FUNDAMENTALS OF BIOSTATISTICS is a practical introduction to the methods, techniques, and computation of statistics with human subjects. It prepares students for their future courses and careers by introducing the statistical methods most often used in medical literature. Rosner minimizes the amount of mathematical formulation (algebra-based) while still giving complete explanations of all the important concepts. As in previous editions, a major strength of this book is that every new concept is developed systematically through completely worked out examples from current medical research problems. Most methods are illustrated with specific instructions as to implementation using software either from SAS, Stata, R, Excel or Minitab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Business Communication written by Mary Ellen Guffey and published by Scarborough, Ont. : Nelson Thomson Learning. This book was released on 2001 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
