Download or read book Essays on Dynamic Updating of Consumer Preferences written by Tong Lu and published by . This book was released on 2018 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers dynamically update their preferences over time based on information learned through product search and consumption experiences, particularly in online media. Using three unique datasets from different domains, we address specific ways in which firms can use rich information about their customers' behaviors to improve (1) the visual display of products on a webpage in online shopping, (2) predictions of new product adoption in online gaming, and (3) the timing of product release in online learning. First, we explore how consumers visually search through product options using eye-tracking data from two experiments conducted on the websites of two online clothing stores, which can inform retailers on how to position products on a virtual webpage. Second, we examine how consumers' variety-seeking preferences change depending on past consumption outcomes within the context of an online multi-player video game, which can be used to improve predictions of new product adoption. Third, we use clickstream data from an online education platform to test theories of goal progress, knowledge accumulation, and boundedly rational forward-looking behavior, which can be used to explain binge consumption patterns and inform content providers on the best way to structure and release content. In each of these three projects, we build a mathematical model of individual decisions, with the parameterization grounded in theories of consumer behavior, and we demonstrate through in-sample prediction that our model is able to capture specific heterogeneous patterns within the data. We then test that our model is able to make out-of-sample predictions related to managerial interventions, and empirically verify our predictions using either lab experiments or new field data following a natural experiment policy change.

Download or read book Essays on Dynamic Consumers Brand Choice written by Nahyeon Bak and published by . This book was released on 2019 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation is a collection of essays on consumer's state dependent choice. In many consumers packaged goods markets, consumer's brand choice is highly persistent because of state dependence where past choice directly influence present choice. Chapter I investigates why consumer choices show state dependence by testing two competing theories: learning and switching costs. To test them, I used a Nielsen consumer panel data set including a long history of repeated purchases by 28,724 households from 2006-2015. Reduced form estimates suggest that the results align with learning, but not switching costs. I also find the only the first and second brand experiences affect present choice. In Chapter II, consistent with reduced-form analysis, I hypothesize that under learning behavior, if consumers try a new brand, consumers are likely to choose a smaller size than before because of uncertainty on product information, if not, consumers are likely to choose a bigger size than before because of lower price per unit with a bigger size. However, under switching cost behavior, consumers size choice will not be affected by brand switching decision. To test this causal relationship between brand switching decision and size choice, I adopt double machine learning method. Compared to previous reduced-form analysis, double machine learning model specifies a set of control variables without human judgement and it provides a causal parameter. Also, compared to naive or prediction based machine learning models, it overcomes the regularization bias by using Neyman orthogonality and over-fitting problems by using sample splitting method. As a result, I find that consumer's new trial on a brand leads to choose a smaller size choice than before where it supports learning behavior, not switching costs behavior. These reduced form studies of Chapter I and II motivate structural approaches to empirical modeling. Chapter III tests the two competing theories with a structural demand model that incorporated variety-seeking behavior. Previous studies failed to explain how states affect two decisions: not only persistent brand choice, but also brand switching that usually variety-seeker have shown. To incorporate these decisions, I develop a dynamic panel demand model with multiple discreteness choices for estimating preferences where some consumers switch brand frequently even most consumers show persistent brand choice. I first find that consumers learn fast, which disputes previous slowdown learning models such as Bayesian learning. Second, state dependence of consumer choice diminishes with time elapsed from each purchase. These findings are robust to controlling variety seeking behavior or not. Combining Chapter I, II, and III, I conclude that with the assumption on myopic consumers, because of learning behavior, consumers show persistent brand choice in the initial shopping period, but as they exposure to the same brands again and again, they become satiated the brand. In other words, consumers show diminishing marginal utility over quantity consumed. Therefore, consumers switch a brand.

Download or read book Three Essays on Consumer Behavior in Virtual Community written by Yiyan Stella Li and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Three Essays on Consumer Behavior in Virtual Community: EWOM, Online Trust, and Dynamic Impacts on Brand Selection" by Yiyan, Stella, Li, 李藝燕, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of thesis entitled Three Essays on Consumer Behavior in Virtual Community: eWOM, Online Trust, and Dynamic Impacts on Brand Selection submitted by Stella Yiyan Li for the degree of Doctor of Philosophy at the University of Hong Kong in June 2007 As increasing numbers of people log into Virtual Communities (VCs) to meet new friends and solve problems, VCs have become an important social phenomenon that attracts research attention from different disciplines. Existing consumer research focuses on the individual motives behind participation in VCs and how brand-based VCs affect consumers' brand loyalty, but neglects the roles of the other important form of VCs, the product-based VCs. Moreover, the dynamic influences remain open to questions. By incorporating social capital theory and emerging theories relevant to VC research, this thesis aims to advance knowledge about the dynamic influences of product-based VCs on consumer behaviour in terms of eWord-of Mouth (eWOM), trust formation, and brand selection. The first study examines eWOM in VCs. WOM is a highly respected form of marketing information. However, because it is difficult to study WOM in the face-to-face context, researchers have limited understanding of its sources of effectiveness or its effects beyond product and brand communications. By conducting a netnography of beauty product enthusiasts in China in order to understand eWOM, the findings of this iistudy reveal four categories of responses: (1) sources of social capital, (2) brand choice facilitation, (3) persuasion knowledge development, and (4) consumer reflexivity. The thesis also proposes a model and offers a set of postulates to guide future research directions. The second study tests the antecedents and consequences of trust formation in VCs. IS research investigates the domains of interpersonal and system trust using streams of research based on different paradigms. Considering the continuous proliferation of VCs, this thesis proposes an integrative model that combines both trust components. Drawing insights from social capital theory, this study extends the research context to a VC sponsored by a commercial portal. Furthermore, it postulates that (1) structured VC contents and members' cognitive and relational motivations are antecedents to both trust components; (2) interpersonal trust is distinct from, and an important driver of, system trust; and (3) both trust components stimulate member online loyalty which enhances value for the sponsoring portal. Tests of the model's hypotheses using an online survey of 899 VC members support propositions in this study and offer both research and managerial implications. The third study examines the dynamic influences of VCs on brand selection. Various studies prove that brand-based VCs strengthen participants' brand loyalty. What remains unclear is how product-based VCs affect consumers' brand selection and how those impacts evolve over time. Using a longitudinal study of 277 members from the same VC, I demonstrate that individual motives (informational and social) and susceptibility to VC normative influence not only enhance consumers' loyalty toward a favourite brand but also increase variety-seeking intentions and consideration set size in iiibrand selection. Informational motives play dominant roles in enhancing variety-seeking intenti

Download or read book Essays on the Equilibrium Behavior of Dynamic Economies written by Vasanttilak Thakorbhai Naik and published by . This book was released on 1988 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Three Essays on Consumer Behavior in Virtual Community written by and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dynamic Analysis in Complex Economic Environments written by Herbert Dawid and published by Springer Nature. This book was released on 2020-12-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses decision-making in dynamic economic environments. By applying a wide range of methodological approaches, combining both analytical and computational methods, the contributors examine various aspects of optimal firm behaviour and relevant policy areas. Topics covered include optimal control, dynamic games, economic decision-making, and applications in finance and economics, as well as policy implications in areas such as pollution regulation. This book is dedicated to Christophe Deissenberg, a well-known and distinguished scholar of economic dynamics and computational economics. It appeals to academics in the areas of optimal control, dynamic games and computational economics as well as to decision-makers working in policy domains such as environmental policy.

Download or read book Role of Reference Points in Consumer Choice and Product Design written by Ying Natasha Zhang Foutz and published by . This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Economic Dynamics written by Roy Harrod and published by Springer. This book was released on 1973-06-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essays Over Kwantitatieve Marketing Modellen en Monte Carlo Integratie Methoden written by Rutger van Oest and published by Rozenberg Publishers. This book was released on 2005 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Broken Symmetry written by Glen Irwin Jones and published by . This book was released on 2006 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Exam Based IELTS Task 2 Samples 50 Authentic Sample Essays written by Ranjot Singh Chahal and published by Rana Books Uk . This book was released on 2023-07-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the world of IELTS Task 2 with "New Exam-Based IELTS Task-2 Samples: 50 Authentic Sample Essays." This indispensable book presents a collection of 50 meticulously crafted sample essays, designed to prepare you for the challenges of the new IELTS exams. Experience the authenticity of these sample essays, specifically tailored to the latest exam requirements. Explore a wide range of captivating topics that reflect the modern issues and trends, allowing you to develop a well-rounded perspective. With clear explanations and insightful analysis, this book guides you through effective essay writing techniques. Master the art of structuring your responses, employing compelling arguments, and using relevant examples to support your ideas. Whether you're a beginner or an advanced learner, "New Exam-Based IELTS Task-2 Samples" equips you with the necessary tools to succeed. Enhance your writing skills, expand your vocabulary, and boost your confidence to tackle any Task 2 question with ease. Prepare yourself for the IELTS exam like never before. With this invaluable resource, you'll be on your way to achieving the scores you desire and unlocking your full potential in IELTS Task 2.

Download or read book American Doctoral Dissertations written by and published by . This book was released on 2001 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Experimental Business Research written by Rami Zwick and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimental Business Research includes papers that were presented at the First Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST), on December 7-10, 1999. The conference was organized by the Center for Experimental Business Research (cEBR) at the HKUST. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Journal of Economic Literature written by and published by . This book was released on 2006-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Preference Change written by Till Grüne-Yanoff and published by Springer Science & Business Media. This book was released on 2009-06-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing preferencesis a phenomenonoften invoked but rarely properlyaccounted for. Throughout the history of the social sciences, researchers have come against the possibility that their subjects’ preferenceswere affected by the phenomenato be explainedor by otherfactorsnot taken into accountin the explanation.Sporadically, attempts have been made to systematically investigate these in uences, but none of these seems to have had a lasting impact. Today we are still not much further with respect to preference change than we were at the middle of the last century. This anthology hopes to provide a new impulse for research into this important subject. In particular, we have chosen two routes to amplify this impulse. First, we stress the use of modellingtechniquesfamiliar from economicsand decision theory. Instead of constructing complex, all-encompassing theories of preference change, the authors of this volume start with very simple, formal accounts of some possible and hopefully plausible mechanism of preference change. Eventually, these models may nd their way into larger, empirically adequate theories, but at this stage, we think that the most importantwork lies in building structure.Secondly,we stress the importance of interdisciplinary exchange. Only by drawing together experts from different elds can the complex empirical and theoretical issues in the modelling of preference change be adequately investigated.

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.