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EBookClubs

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Book Commentary

Download or read book Commentary written by and published by . This book was released on 1965 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Dictionary Catalog of the Research Libraries of the New York Public Library  1911 1971

Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library 1911 1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Essays on the History of British Sociological Research

Download or read book Essays on the History of British Sociological Research written by Martin Bulmer and published by Cambridge University Press. This book was released on 1985-02-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of British sociology and empirical social research over the past hundred years. Concludes with a discussion of the applications of the research including the use of social surveys for policymaking and the success of social science in predicting the future.

Book Journal of the Market Research Society

Download or read book Journal of the Market Research Society written by Market Research Society and published by . This book was released on 1989 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Journal of Advertising Research

Download or read book Journal of Advertising Research written by and published by . This book was released on 1973 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Index of Conference Proceedings

Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 1991-07 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings of the 1984 Academy of Marketing Science  AMS  Annual Conference

Download or read book Proceedings of the 1984 Academy of Marketing Science AMS Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Book Journal of the Royal Statistical Society

Download or read book Journal of the Royal Statistical Society written by and published by . This book was released on 1966 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Market Research Abstracts

Download or read book Market Research Abstracts written by and published by . This book was released on 1963 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings of the Section on Survey Research Methods

Download or read book Proceedings of the Section on Survey Research Methods written by American Statistical Association. Survey Research Methods Section and published by . This book was released on 1983 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the annual meeting of the American Statistical Association.

Book Cerha  1967

Download or read book Cerha 1967 written by and published by . This book was released on 1967 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The National union catalog  1968 1972

Download or read book The National union catalog 1968 1972 written by and published by . This book was released on 1973 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book National Union Catalog

Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Book The New Strategic Brand Management

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008-01-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Book The National Union Catalogs  1963

Download or read book The National Union Catalogs 1963 written by and published by . This book was released on 1964 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Master Class in Brand Planning

Download or read book A Master Class in Brand Planning written by Judie Lannon and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.