Download or read book Escritura y creatividad en comunicaci n written by and published by . This book was released on 2017* with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Escritura y creatividad written by Mark Levy and published by Grupo Planeta (GBS). This book was released on 2001-03-26 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nadie tiene ocurrencias geniales constantemente, pero todos somos capaces de tener ideas brillantes, o “momentos de genialidad”. Los momentos de genialidad se presentan por sorpresa cuando nuestra mente conecta diferentes ideas o se plantea los problemas desde una nueva perspectiva. ¿No sería fantástico que existiera un método para aumentar la frecuencia de momentos tan productivos? Este método existe: es la “escritura personal”, y consiste en plasmar nuestros pensamientos por escrito, sin ningún tipo de censuras. Así, podremos evaluar situaciones conflictivas y ofrecer soluciones plausibles de un modo tan simple como efectivo, al tiempo que aprendemos mucho acerca de nosotros mismos.
Download or read book Creatividad y comunicaci n persuasiva written by José M. Ricarte and published by Universitat de València. This book was released on 2017-06-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Análisis del pensamiento creativo desde la perspectiva de que comprender y aprehender el proceso de creación es imprescindible para todas aquellas personas que se interesen por la comunicación persuasiva en y desde cualquier tipo de organización. Conocer y dominar ese proceso les ayudará -tanto si son publicitarios como si no lo son- a superar prejuicios e inhibiciones, a desarrollar inteligentemente su imaginación y a despertar una actitud favorable hacia la innovación. El contenido de esta obra permitirá al lector acceder a unos planteamientos básicos sobre el apasionante mundo del pensamiento creador o productivo y su aplicación práctica; la utilización de la capacidad creativa como herramienta para resolver problemas. Ambas habilidades -pensamiento productivo y creatividad- resultan imprescindibles para alcanzar los objetivos de cualquier tipo de comunicación organizacional, ya sea empresarial o institucional.
Download or read book Escritura Y Comunicaci n written by and published by Teseo. This book was released on 2009-09-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este volumen recoge una serie de trabajos que tienen como común denominador el vínculo existente entre la escritura y la comunicación. Si bien cada trabajo aborda una problemática diferente y, en algunos casos, desde diversas perspectivas y modelos teóricos, en todos subyace el concepto del lenguaje como fenómeno social que constituye el gran sistema de comunicación humana. Sistema que nace en una situación social y que, como señala José Antonio Marina en su obra La Selva del Lenguaje, en una fantástica espiral ascendente hace posibles nuevos modos de sociabilidad.
Download or read book Juegos y actividades para la escritura creativa written by and published by . This book was released on with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creatividad y comunicaci n persuasiva written by José María Ricarte Bescós and published by Universitat de València. This book was released on 2000 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: La creatividad es una habilidad muy valorada por la actividad publicitaria, que logra transformar esa capacidad en un producto de su esfuerzo intelectual. La creatividad trata de armonizar la búsqueda de la verdad con el encuentro de la belleza, y es ahí donde radica su dificultad. Nos explica que ser una persona creativa es imprescindible para cualquier profesión actual, que necesitan la innovación como factor clave, pero sobretodo para la publicidad. El hecho de ser creativo supone un desafío, puesto que hay que desarrollar la condición humana más allá de los conocimientos que se pueden haber aprendido con otros estudios, es necesario ser flexible, dinámico e innovador. También nos enseña cómo utilizar la capacidad creativa como una herramienta indispensable de trabajo, puesto que supone ver similitudes allí donde los demás ven diferencias. Resulta interesante ver cómo el proceso de invención proviene del mundo clásico, que la considera un arte, el arte de investigar temas con el propósito de descubrir la línea que nos conduzca a una discusión fecunda. La retórica aristotélica supone una parte importante, puesto que su fin es persuadir y conmover, y eso es en definitiva lo que intenta el publicitario. El planteamiento clásico nos muestra que existe una relación entre invención e investigación. Es decir, que es importante conocer e investigar antes de inventar. La seducción se logra pues, por medio de la palabra, para ello el publicitario deberá elaborar sus argumentos y transformarlos, con herramientas como los análisis de mercado, la competencia, el público y los medios y soportes del mensaje. Ser creativo exige tener la mente abierta, muchos lo consideran un signo de inteligencia, ya que supone la capacidad de tener un pensamiento abstracto. La combinación de las facultades de la inteligencia, como el recordar y el reconocer, y las facultades creativas, como descubrir, asociar y combinar, es lo que hace que se logre el éxito. Todo proceso de creatividad no es tangible, pero sigue una serie de fases: la primera de preparación, la segunda de incubación, la tercera de visión y la cuarta de verificación. Estas fases son asociadas a unos estados psíquicos: primero tensión, luego frustración, más tarde alegría y por último concentración. Uno de los modelos que se nombran en el libro es el Brainstorming (o tormenta de ideas) como modelo de creación de ideas, que consisten en un análisis, una búsqueda colectiva de ideas y por último la selección de las mismas. Por último, cabe destacar la afirmación de que la comunicación de masas desplaza a la comunicación interpersonal, ya que la publicidad está de moda y para seducir es necesario diferenciar, por eso el mensaje publicitario utiliza tanto imagen, como sonido y la palabra. En definitiva, para ser creativo hay que tener una serie de cualidades como el dominio de la imaginación, una sensibilidad innovadora y una capacidad de implicación, conseguir todas estas cualidades hará de nosotros unos excelentes publicitarios y creativos.
Download or read book Creative Teaching Methods written by Marlene LeFever and published by David C Cook. This book was released on 2013-01-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder why Jeffrey talks all of the time? Or why Toni can't sit still? Or why Alex loves work sheets? Or why Jordan is always trying something new? Each chapter is fun to read, stimulating, and immensely practical. This book is valuable to teachers, and for preachers, too. DAVID R. MAINS DIRECTOR, CHAPEL OF THE AIR It's about time. Creative Teaching Methods is not just another book on the theory of creativity (which we don't need). Rather, it is a book on the practice of creativity in the classroom (which we desperately need). This is a book you will use over and over again. Creative Teaching Methods is loaded with practical and usable ideas that will make creative teaching a reality in your classroom. Without hesitation, I would recommend this book to anyone who teaches young people or adults. MIKE YACONELLI PRESIDENT, YOUTH SPECIALTIES Marlene LeFever makes the principle of learning through creative participation come alive for Christian education. Creative methods are vividly and invitingly explored for their potential for deepening the spiritual life through new ways of hearing the Word of God and using heretofore untapped personal resources in responding to it. Unique in its assumption that in Christian education creativity is just as essential in work with youth and adults as it is in work with children. D. CAMPBELL WYCKOFF PROFESSOR OF CHRISTIAN EDUCATION EMERITUS, PRINCETON THEOLOGICAL SEMINARY Marlene D. LeFever is Manager of Ministry Relations for David C. Cook Church Ministries, holds a master of Christian education and is a frequent speaker at Sunday School conventions, writers' conferences, and professional organizations. Editor of Teacher Touch, a quarterly letter of affirmation for Sunday School teachers, Marlene has authored over ten books, including Creative Teaching Methods (Cook), Creative Hospitality (Tyndale), and Is Your To Do List About To Do You In? (NavPress).
Download or read book Developing Writing Skills in Spanish written by Javier Muñoz-Basols and published by Routledge. This book was released on 2012 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Writing Skills in Spanish is designed to be used as a classroom text, self study material, or simply as a resource on writing. It provides intermediate and advanced level students of Spanish with the necessary skills to become competent and confident writers in the Spanish language.
Download or read book Changes Conflicts and Ideologies in Contemporary Hispanic Culture written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2014-06-02 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.
Download or read book Preparaci n Completa Del examen PMP Ultima Versi n written by Georgio Daccache and published by Georgio Daccache. This book was released on with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logre el éxito en su examen PMP en el primer intento con nuestro nuevo y exclusivo libro de preparación. NUEVA EDICIÓN Este nuevo libro está diseñado para ayudarle a poner a prueba sus conocimientos, proporcionando una colección de las preguntas más recientes con explicaciones detalladas. Ahorre tiempo y dinero invirtiendo en este libro, que cubre todos los temas incluidos en el examen PMP. Este libro incluye una prueba de práctica completa y muy importante con un total de 180 preguntas. También proporciona explicaciones detalladas para cada pregunta. Dedica tu esfuerzo a dominar estas preguntas del examen PMP, ya que ofrecen información actualizada sobre todo el programa del examen. Este libro está diseñado estratégicamente no sólo para evaluar sus conocimientos y habilidades, sino también para aumentar su confianza para el examen real. Con un enfoque en una preparación exhaustiva, aprobar el examen oficial PMP en el primer intento se puede lograr mediante el estudio diligente de estos valiosos recursos. El patrón del examen de certificación PMP consta de 180 preguntas de opción múltiple. Recibirá un tiempo total de 4 horas según lo establecido por el patrón de examen PMP para realizar el examen.
Download or read book El plan estrat gico de comunicaci n written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Download or read book Studies in Philology written by Maria del Mar Jiménez-Cervantes Arnao and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistics, Literature and Cultural Studies are the three main research areas within Philology. Scientific production, such as conferences and journals, has tended towards specialization, and has been traditionally classified according to separate disciplines and languages. However, this volume offers a holistic view of the wide area of Philology, therefore allowing the permeability of the three areas mentioned above. As such, this book shows that the line that separates Linguistics, Literature and Cultural Studies is actually very thin. This volume is composed of a miscellanea of philological studies dealing with various trends in Modern Language research. It looks at three languages in particular: Spanish, English and French, with a special relevance to the first two.
Download or read book Becoming Human written by Teresa Bejarano and published by John Benjamins Publishing. This book was released on 2011-07-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the pointing gesture, the imitation of new complex motor patterns, the evocation of absent objects and the grasping of others’ false beliefs all have in common? Apart from being (one way or other) involved in the language, they all would share a demanding requirement – a second mental centre within the subject. This redefinition of the simulationism is extended in the present book in two directions. Firstly, mirror-neurons and, likewise, animal abilities connected with the visual field of their fellows, although they certainly constitute important landmarks, would not require this second mental centre. Secondly, others’ beliefs would have given rise not only to predicative communicative function but also to pre-grammatical syntax. The inquiry about the evolutionary-historic origin of language focuses on the cognitive requirements on it as a faculty (but not to the indirect causes such as environmental changes or greater co-operation), pays attention to children, and covers other human peculiarities as well, e.g., symbolic play, protodeclaratives, self-conscious emotions, and interactional or four-hand tasks.
Download or read book El Curriculp Creativo Paara Educacion Preescolar written by Strategies Teaching and published by Teaching Strategies. This book was released on 2006-01-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Divination on stage written by Folke Gernert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magicians, necromancers and astrologers are assiduous characters in the European golden age theatre. This book deals with dramatic characters who act as physiognomists or palm readers in the fictional world and analyses the fictionalisation of physiognomic lore as a practice of divination in early modern Romance theatre from Pietro Aretino and Giordano Bruno to Lope de Vega, Calderón de la Barca and Thomas Corneille.
Download or read book International Perspectives on Writing Curricula and Development written by Jill V Jeffery and published by Routledge. This book was released on 2021-05-27 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to the innovation of writing education and research globally by providing crucial insights into how the structures and aims of literacy curricula vary internationally. It examines how nine education systems across five continents represent ‘good writing’ in curricula that shape students’ experiences learning to write in school. The book presents curricular analyses aimed at providing insight into how writing development can be better supported through innovative policy and research. The findings regarding international variation are presented under three broad dimensions: social and contextual factors that shape writing curricula; the discourses of writing reflected in curricula and official documents; and hallmarks of classroom practice, including the relationship with official discourse. Case study chapters present integrated inductive and deductive document analyses, findings of which are compared in a concluding, cross-case analysis chapter. Offering a detailed comparative analysis of writing research, International Perspectives on Writing Curricula and Development will be of great interest to academics, researchers and students in the fields of education, literacy and curriculum studies. It will also be relevant reading for policymakers and curriculum designers. Chapters 1, 7, 9, 10, and 11 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
