Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Download or read book You Herd Me written by Colin Cowherd and published by Crown. This book was released on 2014-09-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
Download or read book The Escape written by Kathryn Lasky and published by Scholastic Press. This book was released on 2014-01-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estrella is a filly, daughter of the lead mare, one of a shipment of horses bound for the new world, but when the ship is becalmed and the horses are dropped overboard to lighten the load, Estrella finds that it is up to her to lead the herd to land and safety.
Download or read book Horses of the Dawn 1 the Escape written by Kathryn Lasky and published by Scholastic Press. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estrella is a filly, daughter of the lead mare, one of a shipment of horses bound for the new world, but when the ship is becalmed and the horses are dropped overboard to lighten the load, Estrella finds that it is up to her to lead the herd to land and safety.
Download or read book Mark Lane Express written by and published by . This book was released on 1928 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Escape Goat written by Ann Patchett and published by HarperCollins. This book was released on 2020-09-22 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the international bestselling author of Bel Canto and The Dutch House, Ann Patchett, and the bestselling illustrator of the Fancy Nancy series, Robin Preiss Glasser, comes a hilarious and heartwarming story about a goat who keeps getting all the blame, but ultimately teaches one family about the importance of honesty and owning up to your mistakes. The Farmer family has a big problem! Every day their goat escapes, and every day, Mr. Farmer brings him back. So when things start to go awry on the farm, it must be the goat’s fault. Who’s to blame when Mrs. Farmer’s petunias are trampled? Or when all the cupcakes for Archie’s party disappear? And when the whole bucket of paint is spilled? Of course, everyone blames the goat! But is it really his fault? Find out in this epic collaboration between Ann Patchett and Robin Preiss Glasser, who create this perfect picture book about telling the truth.
Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Download or read book An Inconvenient Herd written by John Wiley and published by . This book was released on 2018-07-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOMEONE LETS FARMER'S COWS OUT. Fueled by idealism and curiosity, the herd follows a bike path into the big city, chasing a dream of a new way of life. The good-natured cattle make lots of friends, but life in town is complicated. They encounter religion, local politics, and manicured lawns. Meanwhile, Farmer is frantically searching for the wayward cows, racing to save them from the perils of celebrity and the urban machine before it's too late.
Download or read book Food Fraud written by John M. Ryan and published by Academic Press. This book was released on 2015-10-19 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Fraud provides an overview of the current state on the topic to help readers understand which products are being impacted, how pervasive food fraud is, and what laws are in effect across the developed world. As international food trade increases, food processors, distributors, and consumers are purchasing more and more food from foreign countries that, in many cases, have inadequate oversight or control over what is coming into our supermarkets, restaurants, and refrigerators. This book is an essential quick reference that will familiarize readers with the latest issues surrounding the food industry. Includes new FDA rules based on the Food Safety Modernization Act (FSMA) regarding “intentional adulteration and “economically motivated adulteration Presents a review of the latest food detection testing technologies Provides examples of import controls over illegal replacements
Download or read book The Friend written by and published by . This book was released on 1865 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Escape from the Herd written by Daniel Frishberg and published by Bizradio Publications. This book was released on 2006-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the slaughterhouse of investment middlemen to the reliable profits of bonds, Daniel Frishberg tells it like it is. He calls the herd a herd and points out the nature of today's market. Listening intently while kneading his biceps, massage therapist Franny Gold begins to step into her own power as a financial world citizen.
Download or read book White Otter written by Elmer Russell Gregor and published by The Floating Press. This book was released on 2015-10-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thrill-a-minute classic Western novel is a sequel to Gregor's bestseller The Red Arrow. The hero of both novels, a young Sioux warrior named White Otter, finds himself fighting for his family's survival in the aftermath of a massive campaign against the Pawnees.
Download or read book Animal Health Insight written by and published by . This book was released on 1990 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kimball s Dairy Farmer written by and published by . This book was released on 1906 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Majjhima nik ya written by Sīlāchāra (Bhikkhu) and published by . This book was released on 1924 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Special Report written by and published by . This book was released on 1877 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Animal Handling and Physical Restraint written by C. B. Chastain and published by CRC Press. This book was released on 2017-12-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key features: Stresses safety in handling, restraint, and containment of animals Covers handling and restraint of all domestic and common tamed animals and provides information on normal animal behavior and welfare Discusses how to recognize signs in animals of poor handling and containment Reviews zoonotic disease risks to animal handlers, particularly from normal-appearing animals, and how to avoid transmission of disease Features over 200 informative line drawings for clarity and simplicity of illustration Explains how to tie useful knots and hitches and when to use them for restraint Includes basic ethical considerations and legal liabilities of animal handling and containment Presents steps to prevent animal escapes, barn fires, and problems with transport Authored by an experienced veterinary educator in clinical medicine for veterinarians, veterinary students, pre-veterinary students, veterinary technicians and technologists, animal scientists, and animal owners Proper handling and restraint are essential to the welfare of captive animals, allowing them to be examined, groomed and treated in ways that contribute to their optimum quantity and quality of life. The aim of the book is to prepare future or current veterinarians and veterinary technologists, technicians/nurses, and assistants to be able to handle animals more safely and gain the confidence of animals and their owners. In turn, they will be able to instruct owners in proper animal handling methods, reducing the risk of physical injury or mutual infectious diseases. Throughout the book, the author emphasises that each animal is an individual and each handling environment provides its own advantages and disadvantages: handling an animal safely, humanely and efficiently requires practical knowledge of the species’ normal behaviour. This is explored in detail in each of the species-based chapters, which cover proper handling of domestic household and laboratory animals, as well as farm and ranch animals where safe handling aids the producer in both humane practice and greater profitability. After reading this book, the practitioner or student will be versed in the most basic part of the art of veterinary medicine: the safe handling of animals.
