Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Les mots cl s du marketing Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La vie priv e l re du num rique written by REY Bénédicte and published by Lavoisier. This book was released on 2012-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Download or read book Marketing Democracy written by Romain Laufer and published by Transaction Publishers. This book was released on 2011-12-31 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines mass marketing techniques in a political rather than economic context. The authors’ thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process. Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations. The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple “how-to” manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Download or read book Routledge Handbook of Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2012-03-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
Download or read book Les mots cl s de la vente Anglais written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Aesthetics written by G. Mazzalovo and published by Springer. This book was released on 2012-07-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Download or read book Manual of Business French written by Nathalie McAndrew Cazorla and published by Routledge. This book was released on 2013-09-13 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short reference Grammar outlining the major grammar features of French * A short Business Facts section covering esential information of the country or countries where French is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.
Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1985 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Les mots cl s du management Anglais written by and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Frictions written by Kirsten W. Endres and published by Berghahn Books. This book was released on 2019-06-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on ethnographic research conducted over several years, Market Frictions examines the tensions and frictions that emerge from the interaction of global market forces, urban planning policies, and small-scale trading activities in the Vietnamese border city of Lào Cai. Here, it is revealed how small-scale traders and market vendors experience the marketplace, reflect upon their trading activities, and negotiate current state policies and regulations. It shows how “traditional” Vietnamese marketplaces have continually been reshaped and adapted to meet the changing political-economic circumstances and civilizational ideals of the time.
Download or read book Histoire Soci t et tudes Islamiques Au 21e Si cle written by Vincent Legrand and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-08-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrassant le défi de la compréhension de l'islam en contexte autour de l'altérité et des normes, l'ouvrage est original à trois égards. Tout d'abord, par son approche trans-historique, où passés et présents sont intimement inter-reliés, éclairant des phénomènes contemporains à travers leurs enracinement et genèse historiques et en mettant en évidence des phénomènes passés dans la perspective, voire la prospective, d'enjeux contemporains. Ensuite, par son approche trans-religieuse et trans-civilisationnelle (en l'occurrence islamo-chrétienne) dans plusieurs chapitres, pour aborder l'islam, dans ses rapports avec les minorités et en tant que minorité lui-même en contexte européen, et, de manière comparée, avec le christianisme: une approche permettant par « expérience-miroir » de contextualiser l'islam, souvent prisonnier de prismes essentialisants. Enfin, l'ouvrage apporte, dans une perspective pluri- et inter-disciplinaire, un état des lieux de l'apport des diverses disciplines qui l'embrassent, à la pointe des connaissances des sciences humaines et sociales de 21e siècle.
Download or read book Charles De Gaulle and the Media written by Riccardo Brizzi and published by Springer. This book was released on 2017-11-22 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Charles De Gaulle's use and strict control of television between 1958 and 1969, highlighting the association between charismatic power and television with regards to legitimizing the Gaullist leadership and determining an evolution towards presidentialism during the Fifth Republic. A protagonist of European political history of the twentieth century, Charles de Gaulle was a pioneer in the use of mass media: in the Second World War he had earned the nickname of Général-micro due to his reliance on radio communication; in 1958 he then started an substantive and fruitful use of television, which some of his opponents labelled as ‘telecracy’. From difficult beginnings, where he followed the advice of publicity and communication experts, through his masterful TV appearances during the dramatic moments of the Algerian War, to the presidential campaign of 1965 and the crisis of May 1968, the author paints a compelling fresco of de Gaulle as the first TV leader in contemporary European history. The book will appeal to students and scholars interested in the fields of French politics, political communication and political leadership.
Download or read book Marketing written by Ugo Brassart and published by FeniXX. This book was released on 1996-01-01T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lors de la réalisation d'une étude marketing, quelles sont les principales étapes à respecter ? Comment mettre en œuvre une réunion de groupe, ou une série d'entretiens semi-directifs ? Quelles peuvent être les différentes stratégies marketing d'un producteur ou d'un distributeur ? Quelles stratégies de marques une entreprise peut-elle définir ? Quels sont les moyens de communication utilisés par les entreprises (publicités médias, promotion des ventes, marketing direct...) ? À quels aspects faut-il veiller lors d'une opération d'exportation ? C'est à de telles questions, que cet ouvrage tente de répondre. Il offre une présentation - complète et synthétique - des différents domaines du marketing et de l'action commerciale (aspects stratégiques et opérationnels) : démarche marketing, étude du marché, comportement d'achat, segmentation, offre de l'entreprise (produit, marque, prix), distribution, communication, démarche d'exportation... Cet ouvrage présente, en outre, un sommaire et un index détaillé, qui facilitent la lecture. Ce mémento s'adresse aux étudiants en STS (action commerciale, force de vente, technico-commercial...) ; IUT ; premier et second cycles universitaires, écoles de commerce, insi qu'aux praticiens de l'entreprise.a Autres titres disponibles dans la collection Parcours : - Économie de l'entreprise ; - Économie générale ; - Droit ; - Communication des entreprises.
Download or read book Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
