Download or read book Entrepreneurial Strategic Content written by G. T. Lumpkin and published by Emerald Group Publishing. This book was released on 2009-05-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.

Download or read book Entrepreneurial Strategic Content written by G. T. Lumpkin and published by Emerald Group Publishing. This book was released on 2009-05-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Download or read book Go to Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-09-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Download or read book Mergers Acquisitions written by Michael A. Hitt and published by Oxford University Press. This book was released on 2001-03-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, MCI WorldComm and Sprint agreed to merge. Valued at $129 billion, this expected transaction was the largest in history. However, it fell victim to regulators in Europe concerned with the potential monopoly power of the merged firm. This M&A action was merely the latest in a growing trend of "blockbuster" mergers over the past several years. Once a phenomenon seen primarily in the United States, mergers and acquisitions are increasingly being pursued across national boundaries. In short, acquisition strategies are among the most important corporate-level strategies in the new millennium. The need for clear, complete, and up-to-date guide to successful mergers and acquisitions had never been greater. This book more than fills that need. Looking at successful--and unsuccessful--mergers and acquisitions in a number of different industries, Mergers and Acquisitions: A Guide to Creating Value explains how to conduct an acquisition and how to avoid pitfalls that have doomed many such ventures. The authors take the reader step-by-step through the process, starting with the elements of a successful merger, due diligence to ensure that the target firm is sound and fits well with the acquiring firm, and how mergers and acquisitions are financed. They move on to explore how firms find partners/targets for acquisitions that have complementary resources and how to find partners with which integration and synergy can be achieved. Finally, they discuss the potential hazards found in M&A's and how to avoid them, how to conduct successful cross-border acquisitions, and how to ensure that ethical principles aren't breached during the process. Based on 15 years of research, this essential guide goes beyond specific case studies to cover all aspects of these ventures, making it required reading for all managers seeking to build a successful strategy.

Download or read book Strategic Entrepreneurship written by Philip A. Wickham and published by Financial Times/Prentice Hall. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Strategic Entrepreneurship established a unique position for itself in one of the fastest growing areas of management studies. Its self-contained, multi-national coverage of all the major themes in modern entrepreneurship have made this book very popular on courses in entrepreneurship and business enterprise in the UK and internationally.This second edition assumes the same emphasis: entrepreneurship is a style of decision making: entrepreneurship is what managers do; not what they are. The text aims to build incrementally on the success of the first edition. Key features of the new edition include: * Widely enhanced coverage of the discipline.* Updated throughout with key developments in the growing body of entrepreneurship research.* Ideas are presented in a logical and accessible manner with a strong emphasis on the visual presentation of ideas, strong pedagogical features, and action-oriented learning.* Greatly increased number of FT articles that can be analysed using the concepts and tools described in the text in order to stimulate class discussion.* New to the second edition, these articles have been integrated within the body of the text at the end of

Download or read book Entrepreneurship Strategy written by Lisa K. Gundry and published by SAGE Publications. This book was released on 2006-08-14 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.

Download or read book Strategic Entrepreneurship written by Philip A. Wickham and published by Pearson Education. This book was released on 2006 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Wickham takes a novel approach to entrepreneurism, regarding the successful creation and management of new organisations as being, first and foremost, about making the right decisions.

Download or read book Content Branding Solutions for Entrepreneurs written by Cheri Lucking and published by . This book was released on 2021-01-12 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for entrepreneurs and the thought leaders of businesses who want to use branding and content marketing to bring a sustainable stream of qualified leads into their sales cycles, and funnel. The Full Circle Marketing technique described in CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is a repeatable evergreen system that provides the highest ROI for your content assets that attract, retains, converts, and delights clients. This A-To-Z Guide to Strategic Content Marketing for Entrepreneurs, Small Businesses, and Professional firms is an all-encompassing guide on branding, content strategy, implementation, and activation. The book provides a step-by-step, hands-on process that can be executed in any business to generate qualified leads and more conversions, utilizing branding and content marketing on multiple channels. CONTENT BRANDING SOLUTIONS for ENTREPRENEURS is the encyclopedia on strategic content branding and marketing that will help you to create a profitable and predictable B2B and B2C Content Marketing Strategy and implementation plan. In CONTENT BRANDING SOLUTIONS for ENTREPRENEURS, you'll learn how to: ▪ Communicate your story in TIMELESS messages through branded, CONTENT, and GRAPHICS, for all your media needs. ▪ Utilize an eye-opening, step-by-step process that is clear, easy to read, and provides a practical blueprint on how to create an income stream of qualified leads to kick start your business. ▪ Create a targeted content strategy and implementation plan, with unique sales propositions, offers, and messaging. ▪ Plant your flag to give you a competitive edge in an overcrowded digital marketplace. ▪ Build brand recognition, develop your website design and content to create brand positioning. ▪ Be the thought leader.. ▪ Stay ahead of the trends without a list by utilizing attraction marketing in combination with pay-per-click. ▪ Use email marketing to increase conversions/sales. ▪ Use social media to distribute your content effectively through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Develop aevergreen content system, utilizing Full Circle Marketing with both short-form and long-form content assets that establish you as an industry thought leader in increasing your positioning in the marketplace. ▪ Distribute your content effectively with email, SEO'd content, through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Focus your conversion potential over time with the principles of thought leadership influence and market sophistication, and how to write comprehensive targeted sales and marketing copy as a result ▪ Avoid marketing bloopers that amateurs make Cheri and Peter are communication specialists in a digital content marketing company specializing in creative content, graphics, website design, and associated consulting services they create excellence on paper and digital media. "Cheri and Peter have a great ability to understand the nuances of a business and develop fantastic content that communicates with a powerful delivery that is spot on." - Stephanie Content Marketing is the holy grail for any entrepreneur's profitable business. This book is the online formula to create the attention every small business needs to thrive.

Download or read book Strategic Management Concepts and Cases Competitiveness and Globalization written by Michael A. Hitt and published by Cengage Learning. This book was released on 2012-01-01 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, 10E provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, CNOW online teaching tools, and a complete electronic business library help keep issues current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Download or read book Business Model Innovation Strategy written by Raphael Amit and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.

Download or read book Vision Strategy written by Doris Rothauer and published by Birkhäuser. This book was released on 2018-03-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.

Download or read book Strategic Tools for Social Entrepreneurs written by J. Gregory Dees and published by John Wiley & Sons. This book was released on 2004-01-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete set of tools for applying entrepreneurial strategies andtechniques to your nonprofit As a follow-up to their book Enterprising Nonprofits, the authorsof Strategic Tools for Social Entrepreneurs provide a full set ofpractical tools for putting the lessons of businessentrepreneurship to work in your nonprofit. The book offershands-on guidance that helps social sector leaders hone theirentrepreneurial skills and carry out their social missions moreeffectively than ever before. This practical and easy-to-use bookis filled with examples, exercises, checklists, and action stepsthat bring the concepts, frameworks, and tools to life. Detailedexplanations of all the tools and techniques will help youpersonalize and apply them to your nonprofit organization-making itstronger, healthier, and better able to serve the needs of ourcommunities. Praise for Strategic Tools for Social Entrepreneurs "I search constantly for resources that can help provide insightand guidance to take Teach For America to a higher level; StrategicTools for Social Entrepreneurs does this and more. The book takesthe best practices of for-profits and social enterprises and adaptsthem to the needs of entrepreneurial, mission-driven nonprofits.Strategic Tools for Social Entrepreneurs is a tremendouscontribution to social entrepreneurs and to the nonprofitsector-many thanks to the authors for identifying this need andfilling it!" -Wendy Kopp Founder and President, Teach For America All of the royalties from this book will be used by the EwingMarion Kauffman Foundation to support continuing work on socialentrepreneurship.

Download or read book Business Model Innovation Strategy written by Raphael Amit and published by John Wiley & Sons. This book was released on 2020-10-13 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.

Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu