EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Enterprise Video Content Management A Clear and Concise Reference

Download or read book Enterprise Video Content Management A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Enterprise Video Content Management a Clear and Concise Reference

Download or read book Enterprise Video Content Management a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-04-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: What prevents me from making the changes I know will make me a more effective Enterprise Video Content Management leader? What are the success criteria that will indicate that Enterprise Video Content Management objectives have been met and the benefits delivered? What other jobs or tasks affect the performance of the steps in the Enterprise Video Content Management process? Who will be responsible for deciding whether Enterprise Video Content Management goes ahead or not after the initial investigations? Are there recognized Enterprise Video Content Management problems? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Enterprise Video Content Management investments work better. This Enterprise Video Content Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Enterprise Video Content Management Self-Assessment. Featuring 632 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Enterprise Video Content Management improvements can be made. In using the questions you will be better able to: - diagnose Enterprise Video Content Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Enterprise Video Content Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Enterprise Video Content Management Scorecard, you will develop a clear picture of which Enterprise Video Content Management areas need attention. Your purchase includes access details to the Enterprise Video Content Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Book Enterprise Video Content Management

    Book Details:
  • Author : Gerard Blokdyk
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-10-03
  • ISBN : 9781977893109
  • Pages : 124 pages

Download or read book Enterprise Video Content Management written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-10-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Enterprise Video Content Management process. ask yourself: are the records needed as inputs to the Enterprise Video Content Management process available? In a project to restructure Enterprise Video Content Management outcomes, which stakeholders would you involve? When was the Enterprise Video Content Management start date? Does the Enterprise Video Content Management task fit the client's priorities? Are accountability and ownership for Enterprise Video Content Management clearly defined? This amazing Enterprise Video Content Management self-assessment will make you the entrusted Enterprise Video Content Management domain visionary by revealing just what you need to know to be fluent and ready for any Enterprise Video Content Management challenge. How do I reduce the effort in the Enterprise Video Content Management work to be done to get problems solved? How can I ensure that plans of action include every Enterprise Video Content Management task and that every Enterprise Video Content Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Enterprise Video Content Management opportunity costs are low? How can I deliver tailored Enterprise Video Content Management advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Enterprise Video Content Management essentials are covered, from every angle: the Enterprise Video Content Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Enterprise Video Content Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Enterprise Video Content Management practitioners. Their mastery, combined with the uncommon elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Enterprise Video Content Management are maximized with professional results. Your purchase includes access to the $249 value Enterprise Video Content Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Book Marketing Content Management

Download or read book Marketing Content Management written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Enterprise Video Content Management A Complete Guide   2019 Edition

Download or read book Enterprise Video Content Management A Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you monitor the effectiveness of your Enterprise video content management activities? How do you think the partners involved in Enterprise video content management would have defined success? What are the revised rough estimates of the financial savings/opportunity for Enterprise video content management improvements? Do you all define Enterprise video content management in the same way? Who should resolve the Enterprise video content management issues? This powerful Enterprise Video Content Management self-assessment will make you the principal Enterprise Video Content Management domain visionary by revealing just what you need to know to be fluent and ready for any Enterprise Video Content Management challenge. How do I reduce the effort in the Enterprise Video Content Management work to be done to get problems solved? How can I ensure that plans of action include every Enterprise Video Content Management task and that every Enterprise Video Content Management outcome is in place? How will I save time investigating strategic and tactical options and ensuring Enterprise Video Content Management costs are low? How can I deliver tailored Enterprise Video Content Management advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Enterprise Video Content Management essentials are covered, from every angle: the Enterprise Video Content Management self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Enterprise Video Content Management outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Enterprise Video Content Management practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Enterprise Video Content Management are maximized with professional results. Your purchase includes access details to the Enterprise Video Content Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Enterprise Video Content Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Expanding a Digital Content Management System

Download or read book Expanding a Digital Content Management System written by Magan Arthur and published by CRC Press. This book was released on 2013-10-08 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management.

Book Branded Content Management A Clear and Concise Reference

Download or read book Branded Content Management A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Adobe Experience Manager Quick Reference Guide

Download or read book Adobe Experience Manager Quick Reference Guide written by Shane Closser and published by Adobe Press. This book was released on 2013-11-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities

Book AI Powered Productivity

Download or read book AI Powered Productivity written by Dr. Asma Asfour and published by Asma Asfour. This book was released on 2024-07-29 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.

Book Web Content Management

    Book Details:
  • Author : Deane Barker
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2016-03-22
  • ISBN : 1491908084
  • Pages : 375 pages

Download or read book Web Content Management written by Deane Barker and published by "O'Reilly Media, Inc.". This book was released on 2016-03-22 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator

Book Web Content Management Tools a Clear and Concise Reference

Download or read book Web Content Management Tools a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-02-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are missed Web Content Management Tools opportunities costing your organization money? What problems are you facing and how do you consider Web Content Management Tools will circumvent those obstacles? What will be the consequences to the stakeholder (financial, reputation etc) if Web Content Management Tools does not go ahead or fails to deliver the objectives? What does Web Content Management Tools success mean to the stakeholders? Who needs to know about Web Content Management Tools? This valuable Web Content Management Tools self-assessment will make you the entrusted Web Content Management Tools domain leader by revealing just what you need to know to be fluent and ready for any Web Content Management Tools challenge. How do I reduce the effort in the Web Content Management Tools work to be done to get problems solved? How can I ensure that plans of action include every Web Content Management Tools task and that every Web Content Management Tools outcome is in place? How will I save time investigating strategic and tactical options and ensuring Web Content Management Tools costs are low? How can I deliver tailored Web Content Management Tools advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Web Content Management Tools essentials are covered, from every angle: the Web Content Management Tools self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Web Content Management Tools outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Web Content Management Tools practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Web Content Management Tools are maximized with professional results. Your purchase includes access details to the Web Content Management Tools self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Web Content Management Tools Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Content Management and Delivery a Clear and Concise Reference

Download or read book Content Management and Delivery a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you track that any Content Management and Delivery project is implemented as planned, and is it working? How do you know that any Content Management and Delivery analysis is complete and comprehensive? What are your current levels and trends in key measures or indicators of Content Management and Delivery product and process performance that are important to and directly serve your customers? How do these results compare with the performance of your competitors and other organizations with similar offerings? Who needs to know about Content Management and Delivery? Has the Content Management and Delivery work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? This exclusive Content Management and Delivery self-assessment will make you the assured Content Management and Delivery domain veteran by revealing just what you need to know to be fluent and ready for any Content Management and Delivery challenge. How do I reduce the effort in the Content Management and Delivery work to be done to get problems solved? How can I ensure that plans of action include every Content Management and Delivery task and that every Content Management and Delivery outcome is in place? How will I save time investigating strategic and tactical options and ensuring Content Management and Delivery costs are low? How can I deliver tailored Content Management and Delivery advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Content Management and Delivery essentials are covered, from every angle: the Content Management and Delivery self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Content Management and Delivery outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Content Management and Delivery practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Content Management and Delivery are maximized with professional results. Your purchase includes access details to the Content Management and Delivery self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Online Video Analytics a Clear and Concise Reference

Download or read book Online Video Analytics a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-03-07 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we add value to the current Online video analytics decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)? Is a fully trained team formed, supported, and committed to work on the Online video analytics improvements? What are the key elements of your Online video analytics performance improvement system, including your evaluation, organizational learning, and innovation processes? What business benefits will Online video analytics goals deliver if achieved? How will we insure seamless interoperability of Online video analytics moving forward? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Online video analytics investments work better. This Online video analytics All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Online video analytics Self-Assessment. Featuring 711 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Online video analytics improvements can be made. In using the questions you will be better able to: - diagnose Online video analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Online video analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Online video analytics Scorecard, you will develop a clear picture of which Online video analytics areas need attention. Your purchase includes access details to the Online video analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Book Recorded Video Customer Service a Clear and Concise Reference

Download or read book Recorded Video Customer Service a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-08-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a Recorded Video Customer Service manager recognizes a problem, what options are available? Does Recorded Video Customer Service create potential expectations in other areas that need to be recognized and considered? Do we all define Recorded Video Customer Service in the same way? Do the Recorded Video Customer Service decisions we make today help people and the planet tomorrow? Are there recognized Recorded Video Customer Service problems? This astounding Recorded Video Customer Service self-assessment will make you the accepted Recorded Video Customer Service domain assessor by revealing just what you need to know to be fluent and ready for any Recorded Video Customer Service challenge. How do I reduce the effort in the Recorded Video Customer Service work to be done to get problems solved? How can I ensure that plans of action include every Recorded Video Customer Service task and that every Recorded Video Customer Service outcome is in place? How will I save time investigating strategic and tactical options and ensuring Recorded Video Customer Service costs are low? How can I deliver tailored Recorded Video Customer Service advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Recorded Video Customer Service essentials are covered, from every angle: the Recorded Video Customer Service self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Recorded Video Customer Service outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Recorded Video Customer Service practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Recorded Video Customer Service are maximized with professional results. Your purchase includes access details to the Recorded Video Customer Service self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Reference Sources for Small and Medium Sized Libraries

Download or read book Reference Sources for Small and Medium Sized Libraries written by Jack O'Gorman and published by American Library Association. This book was released on 2014-02-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on new reference sources published since 2008 and reference titles that have retained their relevance, this new edition brings O’Gorman’s complete and authoritative guide to the best reference sources for small and medium-sized academic and public libraries fully up to date.

Book A Dictionary of Business and Management

Download or read book A Dictionary of Business and Management written by Jonathan Law and published by OUP Oxford. This book was released on 2009-01-01 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.

Book Digital and Social Media Marketing

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.