Download or read book Enoturismo en la D O Le n Una nueva perspectiva a trav s del neuromarketing written by Andrea Perdiguer Pérez and published by . This book was released on 2022 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: El mundo actual demanda experiencias enoturísticas memorables. Por ello, se realiza una investigación para mejorar dichas experiencias en las bodegas que conforman la DO León, estudiando los niveles de atención y emoción durante la visita y cata a la bodega Gordonzello, así como el análisis de diferentes tipos de discursos: histórico, técnico y económico. Para cumplir lo anteriormente expuesto, se han utilizado fuentes secundarias para realizar el marco teórico, y fuentes primarias declarativas y no declarativas a fin de analizar datos y obtener información más detallada para el estudio. Las fuentesdeclarativas son tres pseudocompras y una entrevista en profundidad como cualitativas, y un pres-test y un post-test como cuantitativas. La fuente no declarativa utilizada es la herramienta biométrica de neuromarketing EDA (Electrodermal Activity) proporcionada por Sociograph. La muestra en ambas encuestas está conformada por los mismos 30 individuos que acuden a la bodega con edades comprendidas entre los 40-59 años a los cuáles les gusta el vino. Se ha podido observar que, realizar retos, explicar curiosidades de los procesos de elaboración de vino y la cata del mismo, generan más atención y emoción. También, se ha mostrado que los discursos que traten temas económicos despiertan mayor interés. Palabras clave: enoturismo, experiencias enoturísticas, atención, emoción, neuromarketing, visita a bodega, discurso.

Download or read book Tourism and Sustainable Economic Development written by Amedeo Fossati and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many countries tourism is an industry of great economic significance; it is seen as a main instrument for regional development, as it stimulates new economic activities. Tourism may have a positive economic impact on the balance of payments, on employment, on gross income and production, but it may also have negative effects, particularly on the environment. Questions arise as to whether it is possible to keep on developing tourism in a certain area without negative or irreversible influences on the environment. Tourism and Sustainable Economic Development provides a theoretical framework for these problems, as well as practical illustrations on the following topics: the conditions under which specialization in tourism is not harmful for economic growth; the trade-offs, if any, between tourism development and economic growth; the need for government intervention and the various policy options and instruments available to policy makers. The book comprises two parts. The first part presents general views on tourism and sustainable economic development, and some opinions on the relationship between tourism and the environment. Some of the basic concepts implicit in sustainability are examined in relation to regional development, urban tourism, art cities, and rural tourism. The second part of the book concentrates on strategies and policy instruments. The purpose is to concisely define and bring together some policies which appear to be necessary, and whose implementation is required if we are to reconcile tourism development with the protection and conservation of the environment. Some analytical tools for policy making with regard to tourism and the environment are developed. As will become clear, there are many gaps in our knowledge that need to be filled if we are to be successful in controlling tourism in a way that puts this important industry onto a sustainable development path.