Download or read book Enjeux et outils du marketing RH written by Serge Panczuk and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après avoir été cantonnée à des tâches administratives ou de support, la fonction RH est désormais un véritable business partner. Elle ne doit plus seulement attirer, fidéliser et développer ses talents mais également vendre et se vendre. Cet ouvrag

Download or read book Quantifying Human Resources written by Clotilde Coron and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 20th Century, Human Resources (HR) has had a legal obligation to produce reports for management in most firms. However, these have long been considered restrictive and are seldom used to improve decision-making. More recently, the emergence of analytics, Big Data and algorithms has enabled a reconfiguration of the uses of quantification in HR. Accompanied by empirical examples, this book presents and defines the different tools and uses of quantification in HR. It studies the effect of these tools on decision-making and ? without subscribing to the myth of objective and rational quantification ? presents the contributions and limits of the use of data in HR, and analyzes the potential risks of excessive quantification. It also discusses the appropriation of these tools by the various players in a company and examines their effects on the position of HR.

Download or read book Essentials of Human Resource Management written by Shaun Tyson and published by Routledge. This book was released on 2014-12-05 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of human resource management changes rapidly. Following the recession, new approaches are needed to succeed in a highly competitive global market place, and HR managers now draw on disciplines such as business strategy, marketing, information systems and corporate social responsibility to meet the need for functional interdependence. Essentials of Human Resource Management, 6th Edition uniquely provides a strategic explanation of how established human resource policies can be adapted to meet new challenges. In addition to a thorough exposition of the main policy areas, this comprehensive text offers an introduction to organizational behaviour studies, incorporates relevant aspects of employee relations, and presents an overview of employment law. This new edition shows how HR managers can: Meet the challenges of international competitiveness through organizational agility. Develop policies in talent management, total rewards and employee engagement. Utilize new technology to improve the efficiency and effectiveness of HRM Balance business demands with corporate social responsibility Written in an accessible manner, Essentials of Human Resource Management acts as an introduction to the subject for undergraduate students on HRM courses, as well as for postgraduate students on MBA programmes, and it will also be a valuable reference source for line managers. A companion website supports this text with further materials.

Download or read book Handbook of Top Management Teams written by F. Bournois and published by Springer. This book was released on 2010-10-29 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. This book has been written to provide a way into this relatively unknown world of executive committees.

Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Download or read book Innovation Research and Development Management written by Patrick Gibert and published by John Wiley & Sons. This book was released on 2018-08-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s business environment, as organizations constantly seek to growth and develop through the optimization of their innovative and creative potential, understanding the critical issues and management practices in R & D is essential. This book provides a critical revaluation of the state of the art issues and concepts in R&D management. The views expressed are those of leading French researchers and professionals in this field, fed by empirical studies in national and international firms.

Download or read book Motivation in Public Management written by James L. Perry and published by Oxford University Press, USA. This book was released on 2008-05-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Download or read book Collaboration in the Digital Age written by Kai Riemer and published by Springer. This book was released on 2018-07-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides. While it is now possible to connect almost instantly and seamlessly across the globe, collaboration comes at a cost; it requires new skills and hidden ‘collaboration work’, and the need to renegotiate the fair distribution of value in multi-stakeholder network arrangements. Presenting state-of-the-art research, case studies, and leading voices in the field, the book provides academics and professionals with insights into the diverse powers of collaboration in the digital age, spanning collaboration among professionals, organisations, and consumers. It brings together contributions from scholars interested in the collaboration of teams, cooperatives, projects, and new cooperative systems, covering a range of sectors from the sharing economy, health care, large project businesses to public sector collaboration.

Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.

Download or read book Theory and Practice of Corporate Social Responsibility written by Samuel O Idowu and published by Springer Science & Business Media. This book was released on 2011-01-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern businesses and organizations understand that corporate social responsibility (CSR) has become an important factor for sustainable success. At the same time CSR has established itself as a widely accepted element of courses in managerial training and education. This book, designed to support CSR teaching, collects 14 essays that clearly illustrate and explain the benefits and challenges of socially responsible corporate policies. Aligning theory and practice, the book focuses on four central themes: management, environment and sustainability, corporate social responsibility, and accounting and financial reporting. Business students and experienced managers alike will find this book a valuable resource that helps them to discover the strong forces that link successful management with corporate social responsibility.

Download or read book Marketing RH 4e d written by Philippe Liger and published by Dunod. This book was released on 2016-09-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Quels sont votre positionnement et votre promesse de recruteur et d’employeur? - Savez-vous que la marque employeur et la e-réputation deviennent essentielles sur le marché de l’emploi ? - Les réseaux sociaux sont-ils intégrés dans le e-marketing RH de votre entreprise? - Pourquoi faut-il diversifier les outils de recrutement pour obtenir une diversité de collaborateurs ? - Quelles sont les nouvelles armes pour gagner la guerre des talents aujourd’hui et à l’avenir ? - Quel plan marketing RH faut-il construire pour devenir un employeur attractif? Ces questions vous interpellent? Vous êtes DRH, chef d'entreprise ou manager? Ce livre est fait pour vous ! Le candidat et le collaborateur doivent être désormais considérés comme des clients à séduire, accueillir et fidéliser ! Clair et concis, cet ouvrage permet aux entreprises de mettre en oeuvre leur attractivité d’employeur en appliquant les règles du marketing au domaine des ressources humaines. Entièrement mise à jour, cette 4e édition est enrichie de nouveaux témoignages et exemples, suivant les dernières évolutions du marketing RH.

Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes

Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Download or read book ICT for a Better Life and a Better World written by Youcef Baghdadi and published by Springer. This book was released on 2019-02-13 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the impact of information and communication technologies (ICTs) on organizations and society as a whole. Specifically, it examines how such technologies improve our lives and facilitate our work. A main aspect explored is how actors understand the potential of ICTs to support organizational activities and hence, how they adopt and adapt these technologies to achieve their goals. The book collects papers on various areas of organizational strategy, e.g. new business models, competitive strategies, knowledge management and more. The main areas dealt with are new technologies for a better life, innovations for e-government, and technologies enhancing enterprise modeling. In addition, the book addresses how organizations impact society through sustainable development and social responsibility, and how ICTs employ social media networks in the process of value co-creation.

Download or read book Handbook of Sustainability and Social Science Research written by Walter Leal Filho and published by Springer. This book was released on 2017-10-26 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook social science researchers who focus on sustainability present and discuss their findings, including empirical work, case studies, teaching and learning innovations, and applied projects. As such, the book offers a basis for the dissemination of information, ideas and experiences acquired in the execution of research projects, especially initiatives which have influenced behavior, decision-making, or policy. Furthermore, it introduces methodological approaches and projects which aim to offer a better understanding of sustainability across society and economic sectors. This multidisciplinary overview presents the work of researchers from across the spectrum of the social sciences. It stimulates innovative thinking on how social sciences influence sustainable development and vice-versa.