Download or read book English Tourism Discourse written by Stefania M. Maci and published by HOEPLI EDITORE. This book was released on 2020-10-26T00:00:00+01:00 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last few decades, the rapid growth of the demand-supply processes in the travel sector has caused a dramatic development of the tourism industry. In order to sell the same product to different targets and on different markets, tourist organizations need to develop different genres presenting the same content with the same illocutionary purpose. This is linguistically attained thanks to the elaboration of professional, promotional and digital forms of discourse which employ rhetorical strategies complying with the use of particular lexical items, specific syntactical structures and precise textual levels of the language employed. By combining corpus linguistics and genre analysis, this volume aims to investigate if and to what extent tourism discourse dynamically reflects those new societal trends that have caused any development of the tourism industry. The results suggest that tourism discourse seems to have developed new linguistic strategies in both specialized and promotional purposes, characterized by the rise of a new hypertextual mode of communication euphorically describing the destination and conveying the idea that tourists are solely responsible for their choice of off-the-beaten-track destination. This volume, primarily aimed at undergraduate and postgraduate students, may also be of interest to any researchers or scholars interested in tourism discourse from a sociosemiotics perspective and discourse analysis. The corpus-based approach makes this the ideal introduction for all students and scholars interested in tourism discourse.

Download or read book English Tourism Discourse Insights Into the Professional Promotional and Digital Language of Tourism written by Stefania M. Maci and published by . This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Innovative Perspectives on Tourism Discourse written by Bielenia-Grajewska, Magdalena and published by IGI Global. This book was released on 2017-08-10 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Download or read book Tourism Discourse Professional Promotional and Digital Voices written by Stefania Maria Maci and published by . This book was released on 2013 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism Discourse written by Crispin Thurlow and published by Palgrave MacMillan. This book was released on 2010-02-24 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representating and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Download or read book Persuasion in Tourism Discourse written by Elena Manca and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

Download or read book Drawing multimodality s bigger picture Metalanguages and corpora for multimodal analyses written by Janina Wildfeuer and published by Frontiers Media SA. This book was released on 2024-07-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality has most recently been described no longer as a research field or discipline on its own, but rather as a “stage of development within a field” (Bateman 2022a, 49). The realization that (1) many different fields and disciplines now enter their own multimodal phase with new interest in multimodal phenomena and that (2) these disciplines all commit to the development of multimodality research with their own theoretical principles and methodological tools, brings with it not only an immense breadth of potential analytical objects, but also many new meta-methodological issues. “We need to find ways of ‘combining’ insights from the variously imported theoretical and methodological backgrounds brought along by previous non-multimodal stages of any contributing disciplines” (Bateman 2022a, 49). At the same time, the search for a meta-methodology for multimodal analyses is pushed further by the recent trend towards more empirical approaches to multimodal phenomena and the development and use of larger multimodal corpora that just as well require theoretical and methodological refinements. “We need to develop ways of strengthening claims with robustly applicable methods which nevertheless remain firmly anchored theoretically” (Bateman 2022b, 64). For a productive handling of these issues, disciplinary triangulation and finding a ‘common language’ or metalanguage (Maton & Chen 2016) for an ‘integrationist interdisciplinarity’ (van Leeuwen 2005) are the greatest challenges in contemporary multimodality research (Bateman 2022a). Also, there is a need for reconceptualizing the practice of analysis by making available large-scale corpora and broader and more complex empirical setups to fully process the ‘move from theory to data,’ and to substantiate long-lasting theoretical and methodological hypotheses (Pflaeging et al. 2021). For this project, we see these challenges productively as “a multimodal task from the ground up,” as John Bateman (2022b, 64) has phrased it in one of his most recent papers. This Research Topic will address this task by convening the most recent theoretical, methodological, practical, and empirical developments within contemporary multimodality research. The aim is to gain new insights in • the metalanguages or external languages that are currently being developed for multimodal analysis in many different research fields and disciplines, e.g., in pedagogy, literary theory, cultural studies, design, argumentation theory, computer science, and (experimental) psychology; • newest results from data collection methods and multimodal corpus analyses that expand the current quantitative work by, e.g., applying existing theories and methods to larger datasets, or exploring the newest communication technologies. We are particularly interested in seeing how works addressing these aspects contribute to finding ways of productive triangulation and integration for and within a meta-methodology for multimodality research. This Research Topic aims to bring together scholars from a variety of disciplines interested in multimodality research to review, explore, and advance the contributions that John Bateman, as one of the key figures in multimodality research, has made to both theory- and method-building as well as to the driving forward of multimodal empirical and corpus analyses. We welcome contributions that, for example, • critically address the theoretical and methodological advancements that John Bateman has made with regard to the notions of semiotic mode, discourse semantics, genre, textuality, etc.; • apply one of the many approaches that John Bateman has developed for the empirical analysis of multimodal artefacts (e.g., the GeM model for page-based documents, his work on multimodal film and audio-visual analysis, and the discourse semantics and/or annotation approach to visual narratives) to larger corpora or currently newly developing communicative situations; • expand on one of the abovementioned aspects with new ideas and insights from disciplines that have not yet been included in multimodality research.

Download or read book Ways of Seeing Ways of Being written by Stefania Maci and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

Download or read book The Language of Tourism written by Graham Dann and published by Cabi. This book was released on 1996 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produce

Download or read book Reading Tourism Texts written by Sabrina Francesconi and published by Channel View Publications. This book was released on 2014-02-24 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

Download or read book The Tourist Gaze in the Genre of Online Tourism Discourse a Visual Study written by Laura Coorevits and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Discourse Communication and Tourism written by Adam Jaworski and published by Channel View Publications. This book was released on 2005-09-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.

Download or read book The Discourse of Tourism and National Heritage written by Claudia Elena Stoian and published by Cambridge Scholars Publishing. This book was released on 2015-11-25 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Download or read book Discourse and Technology written by Philip LeVine and published by Georgetown University Press. This book was released on 2004-02-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Download or read book Official Tourism Websites written by Richard W. Hallett and published by Channel View Publications. This book was released on 2010-03-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.

Download or read book The English of Tourism written by Georgeta Raţă and published by Cambridge Scholars Publishing. This book was released on 2013-01-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English of Tourism is a collection of essays on the English specific to the Tourism Industry. The approach is a linguistic one: the different aspects of the English used in the field of tourism (tourism industry, types of tourism, travel agencies, Internet sites of travel agencies, eco-tourism, travel) and in tourism-related fields (accommodation, advertising, entertainment, food services, hospitality, transportation) are analysed from a morphological (combination, derivation), syntactical (nominal phrases, verbal phrases), lexical and lexicographical, semantic (homonymy, semantic fields, synonymy, terminology), pragmatic (academic discourse, idiom, metaphor), etymological (etymon, Latin heritage), and contrastive (Croatian–Romanian, English–Croatian, English–Romanian, French–English, Romanian–English) points of view. This book will appeal to people employed in industries including hotels, transportation, events, food and beverage, parks and recreation, as well as to professors, researchers, students, and translators from Croatian-, English-, French-, and Romanian-speaking countries, active in their own countries or abroad. The types of academic readership it will appeal to include: academic teaching staff, researchers and students in the field of tourism, of tourism-related fields – accommodation, advertising, entertainment, food services, hospitality, and transportation – and of languages.

Download or read book Voluntourism and Language Learning Teaching written by Larissa Semiramis Schedel and published by Palgrave Macmillan. This book was released on 2024-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume extends current voluntourism theorizing by critically examining the intersections among various forms of work-leisure travel and language learning/teaching. The book’s contributors investigate volunteer tourism and its cognates such as working holidaymaking, international internships, and gap year labor, as discursive fields in which powerful ideas about language(s), their speakers, and pedagogical practices are propagated worldwide. The various authors’ chapters shed light on the hegemony of global English, the social consequences of linguistic commodification and neoliberal rationalities, the ways in which speaker identity positions can alter the exchange value of languages, and how language competencies are tied to power in the labor market, among related topics. This volume will be of interest to readers in Applied Linguistics, Critical Sociolinguistics, Educational and Linguistic Anthropology, Tourism and Leisure Studies, Migration and Mobility Studies, and Language Teaching and Learning.