Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Download or read book English for Marketing and Advertising written by Sylee Gore and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English for Marketing and Advertising written by and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English for Marketing and Advertising written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Professional English in Use Marketing with Answers written by Cate Farrall and published by Cambridge University Press. This book was released on 2008-03-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Download or read book Marketing Without Advertising written by Michael Phillips and published by NOLO. This book was released on 2005-05-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. - Tim O'Reilly, founder of O'Reilly & Associates - If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. - Paul Tulenko, Cleveland Plain Dealer - straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers.. - Business Life- This is a recognized classic.I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book.- New Age Retailer - this no-nonsense guide describes what it takes to generate sales and encourage customer loyalty...provides tips on how to create a marketing plan that will illicit enthusiastic responses from customers, and how to list products or services widely and inexpensively. - Biz Magazine - you'll have an entirely new perspective on advertising.. [This book] explains clearly and in detail how you can promote your business without advertising..The ideas are useful and well presented, of value to any business. - Bernard Kamoroff, The Essential Whole Earth Catalog - shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. Joseph R. Mancuso, Center for Entrepreneurial Management - There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is.- Milton Moskowitz, co-author, - 100 Best Companies to Work for in America - This book rates three and one half stars. You need it! - Scripps Howard News Service - A practical planning guide. - ASBA (American Small Business Association) Today
Download or read book Express Series English for Marketing and Advertising written by Sylee Gore and published by OUP Oxford. This book was released on 2007-09-13 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging topics, motivating role-plays, and a variety of exercises provide a framework for each specialist subject Tip boxes in each unit include key language points, useful phrases, and strategies STARTER section at the beginning of each unit has warm-up and awareness-raising activities OUTPUT sections at the end of each unit encourage discussion and reflection Answers, transcripts, and a glossary of useful phrases at the back of each book Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice
Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Download or read book English for Marketing and Advertising written by Sylee Gore and published by . This book was released on 2009 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Excellence in Advertising written by Leslie Butterfield and published by Routledge. This book was released on 2009-11-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Download or read book English in Marketing written by Sylva-Michèle Sternkopf and published by BoD – Books on Demand. This book was released on 2005-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.
Download or read book English for Marketing and Advertising written by Peter Strutt and published by . This book was released on 2004 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Marketing and Advertising is designed for: those people who are studying English with a special focus on the world of marketing and the advertising media; people working in the fields of marketing, advertising and communication who need to brush up on their English. English for Marketing and Advertising is suitable for work in clans or for self-study. Each of the 12 units of English for Marketing and Advertising covers one particular theme - targeting the consumer, choosing the media, product endorsement, organising a campaign, ethical advertising, etc. Within each unit, the activities vary from vocabulary work to free discussion and are based for the most part on authentic material, both written and visual. The "Language in use" section in each chapter presents and practises a point of grammar that needs particular attention. English for Marketing and Advertising is also: a 60-minute CD containing dialogues, interviews and discussions for listening comprehension; "corrigé" of the exercices.
Download or read book Managers Guide to Marketing Advertising and Publicity written by Barry Callen and published by McGraw Hill Professional. This book was released on 2009-09-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book English for Marketing and Advertising written by Peter Strutt and published by . This book was released on 2004-01-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for the New Business World is designed for those who are doing a business studies course or are already working in the world business. It is intended for good intermediate level students and contains some 120 hours of coursework, although the material is also suitable for short courses where higher level learners may opt to do only some of units. Because of its coverage of the main business themes and its development of a variety of reading, listening and writing skills, English for the New Business World is an excellent preparation course for examinations such as the business English examinations of the Franco-British Chamber of Commerce, the TOEIC and Cambridge Business English Certificate. In addition, English for the New Business World systematically revises grammar points which learners traditionally find difficult and covers all the skills needed by business people for their work. Oral skills are developed extensively, but gradually, from highly-structured pairwork activities to much freer role plays and stimulations. The book aims to develop student's ability to cope with authentic language in authentic situations. A central feature of all the units is a business case study which enables students to put into practice the business skills they have acquired.
Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2018-10-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Download or read book Marketing Advertising written by and published by Berlitz Publishing. This book was released on 1995-01-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:
