Download or read book Trademark Valuation written by Gordon V. Smith and published by John Wiley & Sons. This book was released on 1997 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. The pink color of Owens-Corning insulation, McDonald's golden arches, the unique shape of the classic Coke bottle, these words, symbols, and colors embody the goodwill of the companies and institutions they represent. Potent cultural icons, trademarks are associated with quality, security, and even a sense of belonging in the minds of consumers. But how, exactly, do you determine the value of your trademark? How do you know if you are getting the best return on investment from your trademark? And what are the potential advantages and disadvantages of licensing your trademark, or even selling it outright? The first guide devoted exclusively to an increasingly important area of intellectual property, Trademark Valuation provides answers to these and all your questions about how to value your trademark and to develop strategies for exploiting its full potential. Gordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark. With the help of dozens of case studies, Smith places the subject of trademark management in a contemporary, real-world context. He examines the role of crucial factors such as trademark longevity and offers guidelines for analyzing current and future market trends. He explores the implications of the emerging world marketplace. And he considers various worst-case scenarios, including infringement and piracy, bankruptcy, acts of consumer terrorism, and other potential crises that can have a disastrous effect on the value of a trademark. Trademark Valuation is required reading for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. It is also a valuable reference for advertising executives, business appraisers, and institutional investors. "They can be nostalgic reminders of times past, examples of outstanding graphic design, or the symbols of powerful institutions that influence our lives. As pleasant as it might be to contemplate their nostalgic or artistic aspects . . . trademarks are business assets and must be viewed primarily in the context of commercial enterprise. Their task is to contribute to the profitability of the parent enterprise. Commerce is driven by return-on-investment principles, and trademarks are not exempted from that requirement. Even trademarks that are associated with nonprofit, governmental, or institutional organizations are used for a purpose and promoted with an objective in mind. They must be judged by how well they meet those objectives." - Gordon V. Smith Written by an expert with thirty-five years of experience in the field, this is the first and only guide devoted exclusively to this vital area of intellectual property. Trademark Valuation includes: * Methods to determine the real value of your trademark and exploit its full potential * Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations * Complex legal and financial concepts, terms, principles, and practices translated into plain English * Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations * An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries

Download or read book Survey of Current Business written by and published by . This book was released on 1997 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tool Engineer written by and published by . This book was released on 1953 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Depreciation Inflation and the Taxation of Income from Capital written by Charles R. Hulten and published by . This book was released on 1981 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Valuing Intangible Assets written by Robert F. Reilly, Jr. and published by McGraw Hill Professional. This book was released on 1999 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: From identifying the existence of a subject intangible to choosing the optimal procedures for transfer pricing analysis, this is the first comprehensive guide to exclusively cover the accurate valuation of intangible assets of all types. With its far-reaching scope and expert analysis, Valuing Intangible Assets supplies complete information with extensive supporting data for verification.

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Download or read book Valuing a Business written by Shannon P. Pratt and published by Irwin Professional Publishing. This book was released on 1996 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valuing A Business, Third Edition is an indispensable reference for anyone involved with the valuation of a business or a business interest. With 35,000 copies sold in previous editions, it is revered as one of the most comprehensive and classic pieces on the subject of business valuation. The book serves three purposes: A comprehensive reference and update for active business appraisers; A complete, self-contained text for both academic courses and beginning practitioners; An easy-to-use reference for nonappraisers who use and/or evaluate business appraisals. Greater emphasis is placed in this edition on users of business appraisals, especially judges, attorneys, business owners, and fiduciaries. The concepts of conformance of legal standards of value in different valuation contexts is carried throughout the book. There are more references to court case procedents and regulatory agency pronouncements on various valuations issues.

Download or read book Valuation and Property Taxation of Extractive Resources written by Robert M. Clatanoff and published by International Association of Assessing Officers. This book was released on 1982 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Bulletin of the Society for the Promotion of Engineering Education written by and published by . This book was released on 1953 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1954 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1A, Number 1: Books (January - June) and Part 1B, Number 1: Pamphlets, Serials and Contributions to Periodicals (January - June)

Download or read book American Book Publishing Record Cumulative 1950 1977 written by R.R. Bowker Company. Department of Bibliography and published by . This book was released on 1978 with total page 1454 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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