Download or read book Engaging Social Media in China written by Guobin Yang and published by MSU Press. This book was released on 2021-05-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.

Download or read book Engaged Journalism written by Jake Batsell and published by Columbia University Press. This book was released on 2015-02-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Download or read book Community Centered Journalism written by Andrea Wenzel and published by University of Illinois Press. This book was released on 2020-08-31 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary journalism faces a crisis of trust that threatens the institution and may imperil democracy itself. Critics and experts see a renewed commitment to local journalism as one solution. But a lasting restoration of public trust requires a different kind of local journalism than is often imagined, one that engages with and shares power among all sectors of a community. Andrea Wenzel models new practices of community-centered journalism that build trust across boundaries of politics, race, and class, and prioritize solutions while engaging the full range of local stakeholders. Informed by case studies from rural, suburban, and urban settings, Wenzel's blueprint reshapes journalism norms and creates vigorous storytelling networks between all parts of a community. Envisioning a portable, rather than scalable, process, Wenzel proposes a community-centered journalism that, once implemented, will strengthen lines of local communication, reinvigorate civic participation, and forge a trusting partnership between media and the people they cover.

Download or read book Social Media Marketing written by Liana Evans and published by Pearson Education. This book was released on 2010-06-18 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Download or read book Media Experiences written by Annette Hill and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major change to the business of media over the past decade is the global production and distribution of drama and reality entertainment formats for television and digital media. This book draws on production and audience practices for international formats.

Download or read book Engaging Students through Social Media written by Reynol Junco and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using social media to enhance learning outcomes, engagement, and retention Although research shows that most of today's college students adopt and use social media at high rates, many higher education professionals are unaware of how these technologies can be used for academic benefit. Author Reynol Junco, associate professor at Purdue University and fellow at the Harvard Berkman Center for Internet & Society, has been widely cited for his research on the impact of social technology on students. In Engaging Students through Social Media: Evidence-Based Practice for Use in Student Affairs, he offers a practical plan for implementing effective social media strategies within higher education settings. The book bridges the gap between a desire to use social media and the process knowledge needed to actually implement and assess effective social media interventions, providing a research-based understanding of how students use social media and the ways it can be used to enhance student learning. Discover how social media can be used to enhance student development and improves academic outcomes Learn appropriate strategies for social media use and how they contribute to student success in both formal and informal learning settings Dispel popular myths about how social media use affects students Learn to use social media as a way to engage students, teach online civil discourse, and support student development The benefits of social media engagement include improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. This resource helps higher education professionals understand the value of using social media, and offers research-based strategies for implementing it effectively.

Download or read book Participatory Media in Environmental Communication written by Usha Sundar Harris and published by Routledge. This book was released on 2018-09-13 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory Media in Environmental Communication brings together stories of communities in the Pacific islands – a region that is severely affected by the impacts of climate change. Despite living on the margins of the digital revolution, these island communities have used media and communication to create awareness of and find solutions to environmental challenges. By telling their stories in their own way, ordinary people are able to communicate compelling accounts of how different, but interrelated, environmental, political, and economic issues converge and impact at a local level. This book fills a significant gap in our understanding of how participatory media is used as a dialogic tool to raise awareness and facilitate discussion of environmental issues that are now critical. It includes a section on pedagogy and practice – the undergirding principles, the tools, the methods. The book offers a framework for Participatory Environmental Communication that weaves three widely used concepts, diversity, network and agency, into a cohesive underlying system to bring scholars, practitioners and diverse communities together in a dialogue about pressing environmental issues. This book is a valuable resource for researchers and students in communication and media studies, environmental communication, cultural studies, and environmental sciences, as well as practitioners, policy makers and environmental activists.

Download or read book Engaging 21st Century Writers with Social Media written by Bryant, Kendra N. and published by IGI Global. This book was released on 2016-08-23 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic composition courses have become a fundamental requirement for the major of university degrees available today. These classes allow students to enhance their critical thinking, writing, and reading skills; however, frequent use of technology and online activity can be detrimental to students’ comprehension. Engaging 21st Century Writers with Social Media is a pivotal reference source for the latest research on the integration of social media platforms into academic writing classes, focusing on how such technology encourages writing and enables students to grasp basic composition skills in classroom settings. Highlighting emerging theoretical foundations and pedagogical practices, this book is ideally designed for educators, upper-level students, researchers, and academic professionals.

Download or read book Social Media for Medical Professionals written by David R. Stukus and published by Springer. This book was released on 2019-05-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.

Download or read book The Critical Media Literacy Guide written by Douglas Kellner and published by Brill. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.

Download or read book What to Post written by Chelsea Peitz and published by . This book was released on 2020-02-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This isn't another one of those real estate marketing books that you read once and stick back in the bookcase, never to be read again. You want to know EXACTLY what to post on social media that will get results in your real estate business while building a powerful personal brand that attracts your ideal customer and drive referrals effortlessly. What to Post is a step-by-step guide that will help you create a fail-proof social media content strategy that will give you an unfair advantage on platforms like Facebook and Instagram and generate FREE real estate leads. This simple three-phase framework outlines exactly how to build your brand, create engaging content, improve your marketing and understand how to increase your reach online. PHASE ONE: BUILD YOUR BRAND Understand the key elements of building a powerful (and memorable) personal brand and what components you control and how to leverage the ones you don't Clarify your unique value proposition and simply articulate how your service solves your customer's biggest problems Define your niche and develop a specific customer avatar to help you speak directly to your next client PHASE TWO: BUILD YOUR CONTENT Know exactly what to post on your social channels that will help you attract your ideal customer, capture their attention and get them to take action. Follow the "5 E's of Content," a fail proof formula to creating personal and valuable and content that will engage your ideal audience and skyrocket your engagement and reach Never run out of content ideas again and establish a consistent content creation strategy with 261 content idea starters and the "3 T Method." Write captions that convert using power words, time-tested copywriting formulas and enticing calls to action PHASE THREE: BUILD YOUR REACH Understand the secret sauce to mastering social media algorithms and how to work WITH them to create an unfair advantage in the feed that allows you to work smarter not harder. Actionable and EASY tips to explode your engagement, improve your video views while attracting and retaining current and future customers with relevant, credible and trustworthy content BONUS RESOURCE SECTION Top tools, apps and websites that will transform and amplify your content to the next level Social media content planner Content & Social Media FAQs This real estate marketing workbook is filled with templates, infographics and examples that can help you generate better results from your social media efforts. About the Author, Chelsea Peitz I got my real estate license in 2001 B.F. (Before Facebook) and spent a decade earning my living as a real estate agent without ever using social media because it didn't exist. I didn't grow up with the Internet of Things and I'm not a digital native, so I understand what it's like to feel overwhelmed by the constantly changing landscape of The Socials. While I'm no longer a Realtor, I've worked in this industry since 2001 and have a passion for making complicated processes simple, easy to understand and actionable. My goal is to provide you with all the tools you need to master your social media marketing in one place.

Download or read book Mobile First Journalism written by Steve Hill and published by . This book was released on 2018-08-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media publishers produce news for a full range of smart devices - including smartphones, tablets and watches. Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire news production process - from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs. Mobile-First Journalism is essential reading for journalism students and media professionals and of interest to those studying on courses in social and new media.

Download or read book Engaging the Concert Audience written by David Wallace and published by Berklee Press Publications. This book was released on 2018-08-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Learn to engage, excite, captivate and expand your audience! These practical techniques will help you to communicate with your listeners on a deeper, more interactive level. As you do, the concert experience will become more meaningful, and the bond between you and your audience will grow. Whether you are performing music for an audience, teaching a group of students, leading an ensemble, or just speaking publicly, your success as a performing musician directly depends on your ability to connect. Featuring real-life examples and eight actual concert transcripts from several different genres and performance settings, this text gives you the tools you need to deepend your impact, build an enduring relationship with your fans, and sustain a long-term musical career. You will learn to: design concerts that capture and maintain your audience's atention * develop an engaging stage presence * create meaningful activities for your audience that increase their enjoyment and understanding of your material * communicate as an amabassador across cultures and languages * become more engaging, interactive, educational and memorable.

Download or read book Media Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2015-03-18 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.

Download or read book Political and Civic Leadership written by Richard A. Couto and published by SAGE Publications. This book was released on 2010-09-14 with total page 1185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work within The SAGE Reference Series on Leadership provides undergraduate students with an authoritative reference resource on political and civic leadership. This 2-volume set focuses on the 100 most important topics, issues, question, and debates specific to politics and civic society. Entries provide students with more detailed information and depth of discussion than typically found in an encyclopedia entry while avoiding much of the jargon, detail and density one might find in a journal article or a research handbook chapter. Key Features Includes entries written by a global panel of renowned experts Offers broad coverage of important, of-the-moment topics related to political and civic leadership, including explorations of the personalities and environments of political leaders, leadership roles in governance and allegiance, citizen activists and civic engagement, political campaigning, urban politics and leadership, public management, ethics in politics, policy development and implementation, executive management of public opinion, political speechmaking and the "bully pulpit," congressional leadership, crisis management, and more Considers the history of political and civic leadership, with examples from the lives of pivotal figures, as well as the institutional settings and processes that lead to both opportunities and constraints unique to the political realm Provides students with more depth than usual encyclopedic entries while avoiding the jargon, detail, and density of more advanced works Features an approachable and clear writing style with appeal to undergraduate researchers and offers a list of further readings after each entry, as well as a detailed index and an online version of the work to maximize accessibility for today′s students

Download or read book Candid Advice for New Faculty Members written by Marybeth Gasman and published by Myers Education Press. This book was released on 2021-06-09 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 SPE Outstanding Book Honorable Mention “If you want to achieve tenure, you should know a bit more about what it means and why it exists, and its benefits. All too often, even faculty don’t understand why tenure is important." Thus begins the Preface of Candid Advice for New Faculty Members, the newest and most comprehensive “how to” guide for graduate students, post-docs, and junior faculty across a variety of academic disciplines. Drawing upon her own extensive experiences and that of many colleagues, Marybeth Gasman provides you with an incredibly valuable tool for attaining tenure and for the things that you should do to advance your academic career. She provides practical (and sometimes humorous) advice about a range of topics, including: negotiating job offers planning a research agenda improving your teaching skills managing service advising students applying for research grants achieving life/work balance managing academic politics In addition to this valuable career advice, Gasman provides a peek behind the academy’s curtain by painting a vivid picture of the inner workings of the academy and all of its players. Candid Advice for New Faculty Members is required reading for every newly-minted faculty member, regardless of academic discipline. The wisdom provided in this volume will prove to be invaluable to your future career. Perfect for courses such as: Doctoral seminars across various disciplines, College and University Teaching, Graduate Student Research Seminars, Professional Development Seminars

Download or read book Opportunities and Challenges at Historically Black Colleges and Universities written by M. Gasman and published by Springer. This book was released on 2014-11-25 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this edited collection, the authors grapple with both the strengths and challenges that HBCUs face as the nation's demographics change, from their place in American society and growing diversity on HBCU campuses to class and elitism issues to study abroad and honors programs.