Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Download or read book Strategic Internal Communication written by David Cowan and published by Kogan Page Publishers. This book was released on 2017-06-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Download or read book Beyond the Babble written by Bob Matha and published by John Wiley & Sons. This book was released on 2008-07-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.

Download or read book Internal Communication and Employee Engagement written by Nance McCown and published by Taylor & Francis. This book was released on 2023-04-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Download or read book The Definitive Guide to HR Communication written by Alison Davis and published by FT Press. This book was released on 2011-01-25 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

Download or read book Engaging and Communicating with Employees written by Charu Raheja, Ph.D. and published by Continuwell. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement is, in short, the connection employees feel to their employers. Engagement levels plummet when employees feel undervalued, mistreated, or dissatisfied at work. Increasing active engagement vastly improves employee loyalty and morale, and reduces turnover. This eBook examines in detail why employee engagement matters to employers and outlines steps employers can take to increase engagement, reduce turnover, and improve communication.

Download or read book Current Trends and Issues in Internal Communication written by Linjuan Rita Men and published by Springer Nature. This book was released on 2021-09-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Download or read book The Definitive Guide to HR Communication written by Alison Davis and published by Financial Times/Prentice Hall. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use ... even those who hate to write"--Page 2 of cover.

Download or read book Excellence in Internal Communication Management written by Rita Linjuan Men and published by Business Expert Press. This book was released on 2016-12-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by . This book was released on 1998 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On business communication

Download or read book Principles of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2021-07-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Download or read book The IABC Guide for Practical Business Communication written by Tamara L. Gillis and published by . This book was released on 2021 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Getting Your Message Right written by Alison Davis and published by FT Press. This book was released on 2011-03-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. Employee communication solutions that work: three easy approaches to successfully framing virtually any message. You’ve just presented to senior management. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. Your hard work paid off: Management gave you the go-ahead. Now it’s time to communicate with employees. First step: close that PowerPoint and take out a blank sheet of paper...

Download or read book Making the Connections written by Bill Quirke and published by Gower Publishing, Ltd.. This book was released on 2007-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.