Download or read book Engagement in Professional Genres written by Carmen Sancho Guinda and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

Download or read book Understanding the Dynamics of Language and Multilingualism in Professional Contexts written by Philippe Lecomte and published by Edward Elgar Publishing. This book was released on 2023-01-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with the latest research on the dynamics of language and language diversity in professional contexts. Bringing together novel findings from a range of disciplines, it challenges practitioners and management scholars to question the conventional understanding of language as words with stable meanings, an assumption which treats language as a tool that can be managed by language policies that ‘standardize’ language. Each of the contributions is designed to recognize the strides that have been made in the past two decades in research on language and languages in organizational settings while addressing remaining blind spots and emerging issues. Particular attention is given to multilingualism, sociolinguistic approaches to language in the workplace, migration challenges, critical perspectives on the power of language use and the management of organizations as dialogical, discursive spaces.

Download or read book Digital Scientific Communication written by Ramón Plo-Alastrué and published by Springer Nature. This book was released on 2023-12-29 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.

Download or read book Academic Writing and Reader Engagement written by Niall Curry and published by Routledge. This book was released on 2021-06-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Writing and Reader Engagement offers a concise linguistic description of the use and functions of questions in English, French and Spanish and discusses their value to the teaching of academic writing. This book: Enables a better understanding of how writers engage readers in academic writing in English, French, and Spanish and where each language behaves similarly or differently; Explains how authors express opinions, organise discourse and create relationships with readers via questions in their academic writing and the various functions questions perform; Brings together research on corpus and contrastive linguistics, highlighting how these two fields can support one another; Offers a thorough investigation of reader engagement markers from a range of linguistic perspectives and considers how knowledge of these markers could be applied to the teaching and learning of academic writing in each language; Employs corpus data totalling approximately 1.2 million words from all three languages to illustrate the varying roles and representations of questions in each language. Providing an invaluable resource for scholars learning to communicate successfully within their academic community, as well as teachers of English, French and/or Spanish for academic purposes, this book is key reading for students and researchers of academic discourse, contrastive linguistics and corpus linguistics.

Download or read book Approaches to Specialized Genres written by Kathy Ling LIN and published by Routledge. This book was released on 2020-12-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.

Download or read book Digital Genres in Academic Knowledge Production and Communication written by María José Luzón and published by Channel View Publications. This book was released on 2022-03-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. It explores the role of digital genres in the repertoires of genres used by local communities of researchers to communicate both locally and globally, both with experts and the interested public, and sheds light on the purposes for which researchers engage in digital communication and on the semiotic resources they deploy to achieve these purposes. The authors discuss the affordances of digital genres but also the challenges that they pose to researchers who engage in digital communication. The book explores what researchers can do with these genres, what meanings they can make, who they interact with, what identities they can construct and what new relations they establish, and, finally, what language(s) they deploy in carrying out all these practices.

Download or read book Conducting Genre Based Research in Applied Linguistics written by Matt Kessler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is a comprehensive resource on conducting research in applied linguistics involving written genres that is distinctive in its coverage of a multiplicity of interdisciplinary perspectives. The volume explores the central approaches, methodologies, analyses, and tools used in conducting genre-based research, extending the traditional focus on a single framework for defining genres by explicating the major approaches that have been invoked in applied linguistics. Chapters address a mix of commonly used methodologies (e.g., case studies, ethnographic approaches), types of analyses (e.g., metadiscourse, rhetorical move-step analysis, multidimensional analysis, lexical bundles and phrase frames, CALF measures, multimodal analysis), and studies that focus on other areas of second language (L2) teaching and learning (e.g., multilingualism, the Teaching and Learning Cycle). Taken together, the volume provides a theoretically and methodologically diverse introduction to foundational topics in genre-related research, supported by detailed discussions of the challenges and practical considerations to take into account when conducting research involving written genres. This book is a valuable resource for graduate students, faculty, and researchers in applied linguistics, particularly those working in second language acquisition, L2 writing, and genre theory and pedagogy.

Download or read book Teacher Professional Development for the Integration of Content and Language in Higher Education written by Ma Noelia Ruiz-Madrid and published by Taylor & Francis. This book was released on 2023-09-19 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses heated issues in Integrated Content and Language in Higher Education (ICLHE) teacher training with specific emphasis on case studies that will contribute to inform future ICLHE teacher training research and practice. One of the most significant phenomena concerning language in higher education in modern time has been the rise of content subjects taught in an additional language, English being the chosen language in most of the cases. The implementation and teaching of Integrated Content and Language in Higher Education (ICLHE) or English as Medium of Instruction (EMI) is a multifaceted, dynamic process that cannot be considered in isolation. Indeed, there are a multitude of interrelated factors that pivot on situating the learner in the centre of the learning process and which directly shape ICLHE teacher training. This is why training lecturers to teach learners in an additional language in Higher Education has been considered a challenge for the profession as numerous publications demonstrate. This book brings together the innovative work of different researchers around the world on how universities, researchers and practitioners are facing and developing Integrating Content and Language in Higher Education (ICHLE) teacher training. All in all, the different contributions reflect different issues that play a fundamental role in the design of effective ICLHE professional development and provide data and reflections that will hopefully contribute to inform future ICLHE teacher training programmes. Teacher Professional Development for the Integration of Content and Language in Higher Education will be an important resource for academics, researchers, and advanced students of Education and Teacher Training Research and Practice. The chapters included in this book were originally published as a special issue of Innovation in Language Learning and Teaching.

Download or read book Current Trends in EMI and Multimodality in Higher Education written by Vicent Beltrán-Palanques and published by Taylor & Francis. This book was released on 2024-07-08 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at both English Medium Instruction (EMI) and multimodality in higher education, this edited volume bridges the gap between the two contexts by offering various new insights into fundamentals in multilingual education, EMI discourse and current teaching practices in internationalised contexts. Current demands in communication, especially in higher-education contexts, require examining EMI from a multimodal perspective with the aim of giving explicit attention to modern discourse practices. The contributors reflect on the principles guiding EMI and multimodality and their application in higher education using both practical examples and data-driven evidences. They discuss EMI multimodal discourse from an empirical perspective to unveil communicative practices in internationalised higher-education contexts; and exemplify classroom applications and ESP and EAP pedagogical practices that promote multimodal competence in higher education. The contributors provide solid theoretical foundations, key principles, research evidence and pedagogical implications that inform current methodologies and practices for EMI, ESP and EAP, as well as multimodality in higher education. This volume on EMI and multimodality in higher education will have broad appeal for researchers worldwide from various fields of expertise within education and applied linguistics.

Download or read book The Routledge Companion to Narrative Theory written by Paul Dawson and published by Taylor & Francis. This book was released on 2022-07-18 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Narrative Theory brings together top scholars in the field to explore the significance of narrative to pressing social, cultural, and theoretical issues. How does narrative both inform and limit the way we think today? From conspiracy theories and social media movements to racial politics and climate change future scenarios, the reach is broad. This volume is distinctive for addressing the complicated relations between the interdisciplinary narrative turn in the academy and the contemporary boom of instrumental storytelling in the public sphere. The scholars collected here explore new theories of causality, experientiality, and fictionality; challenge normative modes of storytelling; and offer polemical accounts of narrative fiction, nonfiction, and video games. Drawing upon the latest research in areas from cognitive sciences to complexity theory, the volume provides an accessible entry point for those new to the myriad applications of narrative theory and a point of departure for new scholarship.

Download or read book Persuasion in Specialised Discourses written by Olga Dontcheva-Navratilova and published by Springer Nature. This book was released on 2020-12-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

Download or read book Silence in English Language Pedagogy written by Dat Bao and published by Cambridge University Press. This book was released on 2023-02-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silence in language learning is commonly viewed negatively, with language teachers often struggling to interpret learner silence and identify whether it is part of communication, mental processing, or low engagement. This book addresses silence in language pedagogy from a positive perspective, translating research into practice in order to inform teaching and to advocate greater use of positive silence in the classroom. The first half of the book examines the existing research into silence, and the second half provides research-informed practical strategies and classroom tasks. It offers applicable principles for task design that utilises rich resources, which include visual arts, mental representation, poetry, music, and other innovative tools, to allow both silence and speech to express their respective and interrelated roles in learning. Comprehensive yet accessible, it is essential reading for academic researchers and students in applied linguistics, TESOL, and language teaching, as well as for language teachers and educators.

Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Download or read book Intercultural Issues in the Workplace written by Katerina Strani and published by Springer Nature. This book was released on 2024-01-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook addresses key issues and challenges in contemporary multicultural and multilingual workplaces through the lens of leadership, communication and trust. It draws together contributions from fields including cultural studies, psychology, sociolinguistics, translation and interpreting studies, and business management, making a valuable contribution to the area of language and culture in the workplace. The volume is divided into 5 thematic sections: Intercultural Communication; Cross-cultural Leadership; Economy; Language; and Diversity. It offers a critical analysis on themes that tend to be overlooked in intercultural business and management scholarship, such as multilingualism in the workplace, translation and interpreting in cross-cultural work practices, dignity in the workplace, performing gender in the workplace, and D/deaf people in the workplace. It also revisits themes such as cross-cultural leadership, interculturality and the embedded economy, and managing uncertainty in the context of the contemporary globalized workplace. It then brings everything together in a Cross-Cultural Scenarios chapter at the end, with recommendations for every scenario. Overall, the textbook constitutes an essential resource for honours undergraduate and postgraduate students in these and related fields, as well as academics and practitioners with an interest in globalised workplaces.

Download or read book Discourse Studies in Public Communication written by Eliecer Crespo-Fernández and published by John Benjamins Publishing Company. This book was released on 2021-04-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the parameters of different analytical frameworks (critical discourse analysis, cognitive metaphor theory, appraisal theory, multimodality, etc.), the contributors address not only the linguistic aspects of texts but also, and more importantly, the cultural and cognitive dimensions of public communication in a range of real life communicative contexts and kinds of discourse. Although the volume is addressed, first and foremost, to readers with diverse interests in English linguistics, it may also prove valuable to scholars in other non-linguistic research fields like communication studies, social theory, political science, or psychology.

Download or read book Multimodal Literacies Across Digital Learning Contexts written by Maria Grazia Sindoni and published by Routledge. This book was released on 2021-11-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection critically considers the question of how learning and teaching should be conceived, understood, and approached in light of the changing nature of learning scenarios and new pedagogies in this current age of multimodal digital texts, practices, and communities. The book takes the concept of digital artifacts as being composed of multiple meaning-making semiotic resources, such as visuals, music, and design, as its point of departure to explore how diverse communities interact with these tools and develop and explore their understanding of digital practices in learning contexts. The first section of the volume examines different case studies in which involved participants learn to grapple with the introduction of digital tools for learning in children’s early years of schooling. The second section extends the focus to secondary and higher education settings as digital learning tools grow more complex as do students, parents, and teachers’ interactions with them and the subsequent need for new pedagogies to rethink these multimodal artifacts. A final section reflects on the implications of new multimodal tools, technologies, and pedagogies for teachers, such as on teacher training and community building among educators. In its in-depth look at multimodal approaches to learning as meaning-making in a digital world, this book will be of interest to students and scholars in multimodality, English language teaching, digital communication, and education.

Download or read book Metadiscourse in Digital Communication written by Larissa D'Angelo and published by Springer Nature. This book was released on 2021-12-15 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a solid and emerging group of international researchers contributes to the theory of metadiscourse and to our understanding of the role metadiscourse and related ‘meta’ phenomena may play in digital forms of communication. Providing examples of new research methods and approaches, the authors investigate progressively hybridized academic and non-academic genres that have migrated from analogue to digital format. The book offers valuable insights on how digital communication has changed today’s communication environments and provides examples of research methods needed to capture that change. This volume will be appreciated by scholars and graduate students interested in linguistics, corpus linguistics and metadiscourse.