Download or read book Engage Customers with User Generated Content Legally written by Anne Moebes and published by . This book was released on 2014-11-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content is King. Not only does it draw traffic to your website, it can seriously help your SEO. According to recent studies, a web page with video content is 53 times more likely to attain a page one listing in a Google search. And where do you get all that content? From Users! But publishing user content is not without risks.Whether you are a business, marketer or lawyer, Engage Customers with User-Generated Content-Legally! gives you everything you need to know to reduce your legal risks of publishing user-generated content, including how to take advantage of legal "safe harbors" to avoid liability from copyright infringement and violations of other laws by users, drafting a strong Terms of Use for your sites and best practices for moderating user content.In this very practical book, you will learn:➢ The benefits and risks of publishing user-generated content➢ Step-by-step, how to get "safe harbor" immunity from copyright infringement under the Digital Millennium Copyright Act➢ How to get "safe harbor" immunity from defamation and other legal claims under the Communications Decency Act➢ How to create your own custom Terms of Use for your websites➢ Best practices for clearing rights in user-generated content➢ Moderation, and other risk reduction, best practicesEngage Customers with User-Generated Content-Legally! is the second book in The Legal Savvy(tm) Series from AnnieGirl Press(tm), developed by the former head of the domestic theatrical marketing legal division at Walt Disney Studios Motion Pictures to introduce readers to the basic laws related to promoting products and services and to provide practical and compact legal guides for complying with them.
Download or read book Harnessing User Generated Content Engaging with your Audience written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2021-05-25 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book "Harnessing User-Generated Content: Engaging with your Audience" delves into the strategic utilization of user-generated content (UGC) to effectively connect with and involve a target audience. The text explores the burgeoning trend of UGC, where consumers become active participants in creating and sharing content related to a brand or product. By explaining the importance of UGC in modern marketing, the book illustrates how businesses can foster authentic relationships with their customers. It offers practical insights and tips on how to encourage UGC, whether through social media campaigns, contests, or interactive platforms. Moreover, the book delves into the benefits of embracing UGC, such as increased brand loyalty, enhanced brand visibility, and improved customer trust. Overall, "Harnessing User-Generated Content" serves as a comprehensive guide for organizations seeking to leverage the power of user-generated content to create a more engaged and loyal customer base.
Download or read book Digital Roots written by Gabriele Balbi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-09-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.
Download or read book Intellectual Property Rights Law Legal Provisions Technological Act written by Dr.C.Priya and published by SK Research Group of Companies. This book was released on 2024-04-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.C.Priya, Professor, Faculty of Computer Applications, Dr.M.G.R. Educational and Research Institute, Chennai, Tamil Nadu, India. Dr.Viji Vinod, Professor & Head, Faculty of Computer Applications, Dr.M.G.R. Educational and Research Institute, Chennai, Tamil Nadu, India. Dr.Guruprasad Y.K, Associate Professor, Department of Information Science and Engineering, Sri Venkateshwara College of Engineering, Bengaluru, Karnataka, India. Mrs.V.Anitha, Professor, Department of Computer Science and Engineering, Panimalar Engineering College, Chennai, Tamil Nadu, India. Dr.T.A. Sangeetha, Associate Professor & Head, Department of Computer Applications, Kongu Arts and Science College (Autonomous), Erode, Tamil Nadu, India.
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Download or read book Understanding Cybersecurity Law in Data Sovereignty and Digital Governance written by Melissa Lukings and published by Springer Nature. This book was released on 2022-10-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the topics of data, sovereignty, and governance with respect to data and online activities through a legal lens and from a cybersecurity perspective. This first chapter explores the concepts of data, ownerships, and privacy with respect to digital media and content, before defining the intersection of sovereignty in law with application to data and digital media content. The authors delve into the issue of digital governance, as well as theories and systems of governance on a state level, national level, and corporate/organizational level. Chapter three jumps into the complex area of jurisdictional conflict of laws and the related issues regarding digital activities in international law, both public and private. Additionally, the book discusses the many technical complexities which underlay the evolution and creation of new law and governance strategies and structures. This includes socio-political, legal, and industrial technical complexities which can apply in these areas. The fifth chapter is a comparative examination of the legal strategies currently being explored by a variety of nations. The book concludes with a discussion about emerging topics which either influence, or are influenced by, data sovereignty and digital governance, such as indigenous data sovereignty, digital human rights and self-determination, artificial intelligence, and global digital social responsibility. Cumulatively, this book provides the full spectrum of information, from foundational principles underlining the described topics, through to the larger, more complex, evolving issues which we can foresee ahead of us.
Download or read book Engaging the Digital Generation written by Edmund T. Cabellon and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take an in depth look at technology trends and the practices, possibilities, and direction needed to integrate a technology-open mindset into the work of a student affairs educator. This volume explores ways practitioners can engage the digital generation of students and colleagues on their campuses and beyond. Topics covered include: Student affairs administrators’ use of digital technology and how to develop and utilize their digital identities Increasing digital fluency and creating a more intentional digital mindset among senior student affairs officers College student development in digitized spaces and the application of digital data in student engagement efforts The development of guiding documents to inform digital and social strategies. This is the 155th volume of this Jossey-Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Download or read book A Handbook on Cyber Law Understanding Legal Aspects of the Digital World written by Dr. Amarjyoti Sarma and published by Authors Click Publishing . This book was released on with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taking and Defending Depositions written by Stuart M. Israel and published by ALI-ABA. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for lawyers on how to take and defend depositions.
Download or read book The Legal Guide for Museum Professionals written by Julia Courtney and published by Rowman & Littlefield. This book was released on 2015-03-19 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums are multifaceted institutions that reach across all disciplines and encounter a complex range of legal questions. Experts in museum and art law join forces in this essay-format volume. These unique, nonprofit cultural organizations face a myriad of legal concerns as they launch into the twenty-first century and will continue to require specific guidance. From intellectual property law to navigating waters of social media, de-accessioning concerns to governance law, copyright, and rights and reproduction questions to issues of public domain and public trust, The Legal Guide for Museum Professionals seeks to provide answers and courses of action for museums of all disciplines. This book will assist professionals in determining when to seek professional legal counsel and when to educate themselves and proceed on their own. The book was inspired by a panel of experts who have presented at numerous regional and national conferences for museum professionals are especially practiced at providing insight into current legal concerns, including: Gil Whittemore Esq. of Rath, Young and Pignatelli, P.C. and former Chair of the American Bar Association’s Museum Law Committee; Katherine E. Lewis Esq. Chair of the American Bar Association’s Museum Law Committee and practicing New York attorney; Mark S. Gold Esq. practicing attorney in Williamstown, MA with the firm of Parese, Sabin, Smith & Gold LLP who has written and edited extensively on all aspects of museum and art law. All three contributed to this volume.
Download or read book Participative Web and User Created Content Web 2 0 Wikis and Social Networking written by OECD and published by OECD Publishing. This book was released on 2007-09-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on an expanding array of intelligent web services and applications, more and more people are creating, distributing and exploiting user-created content (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication, and discusses policy implications.
Download or read book The International Encyclopedia of Digital Communication and Society 3 Volume Set written by Charles Steinfield and published by John Wiley & Sons. This book was released on 2015-02-17 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Digital Communication and Society offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives Entries are written by scholars and some practitioners from around the world, with exceptional depth and international scope of coverage in five themes: Social Media, Commercial Applications, Online Gaming, Law and Policy, and Information and Communicative Technology for Development Features leading research in the fields of Media and Communication Studies, Internet Studies, Journalism Studies, Law and Policy Studies, Science, Technology and Innovation Studies, and many more Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Download or read book Applying Interdisciplinarity to Globalization Management Marketing and Accountancy Science written by Pavlát, Vladislav and published by IGI Global. This book was released on 2023-10-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Download or read book Authors Users and Pirates written by James Meese and published by MIT Press. This book was released on 2023-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of subjectivity in copyright law, analyzing authors, users, and pirates through a relational framework. In current debates over copyright law, the author, the user, and the pirate are almost always invoked. Some in the creative industries call for more legal protection for authors; activists and academics promote user rights and user-generated content; and online pirates openly challenge the strict enforcement of copyright law. In this book, James Meese offers a new way to think about these three central subjects of copyright law, proposing a relational framework that encompasses all three. Meese views authors, users, and pirates as interconnected subjects, analyzing them as a relational triad. He argues that addressing the relationships among the three subjects will shed light on how the key conceptual underpinnings of copyright law are justified in practice. Meese presents a series of historical and contemporary examples, from nineteenth-century cases of book abridgement to recent controversies over the reuse of Instagram photos. He not only considers the author, user, and pirate in terms of copyright law, but also explores the experiential element of subjectivity—how people understand and construct their own subjectivity in relation to these three subject positions. Meese maps the emergence of the author, user, and pirate over the first two centuries of copyright's existence; describes how regulation and technological limitations turned people from creators to consumers; considers relational authorship; explores practices in sampling, music licensing, and contemporary art; examines provisions in copyright law for user-generated content; and reimagines the pirate as an innovator.
Download or read book Handbook of Research on Digital Media and Advertising User Generated Content Consumption written by Eastin, Matthew S. and published by IGI Global. This book was released on 2010-07-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Download or read book Risk Assessment and Management in Pervasive Computing Operational Legal Ethical and Financial Perspectives written by Godara, Varuna and published by IGI Global. This book was released on 2008-10-31 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides extensive information about pervasive computing and its implications from various perspectives so that current and future pervasive service providers can make responsible decisions about where, when and how to use this technology.
Download or read book Copyright Law in an Age of Limitations and Exceptions written by Ruth L. Okediji and published by Cambridge University Press. This book was released on 2017-03-30 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading scholars analyze the important role played by copyright exceptions in economic and cultural productivity.
