Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Download or read book Encyclopedia of International Sports Studies P Z written by Roger Bartlett and published by Taylor & Francis. This book was released on 2006 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia provides a comprehensive coverage of all aspects of the science, social science and medicine of sport.
Download or read book Anglo American Encyclopedia written by and published by . This book was released on 1910 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book British Encyclopedia written by William Nicholson and published by . This book was released on 1821 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Frontier Biography P Z written by Dan L. Thrapp and published by U of Nebraska Press. This book was released on 1991-06-01 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes biographical information on 4,500 individuals associated with the frontier
Download or read book The British encyclopedia or Dictionary of arts and sciences written by William Nicholson and published by . This book was released on 1809 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge Encyclopedia of International Political Economy Entries P Z written by R. J. Barry Jones and published by Taylor & Francis. This book was released on 2001 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new work is the first comprehensive reference to the rapidly developing field of international political economy [IPE]. Featuring over 1200 A-Z entries, the coverage encompasses the full range of issues, concepts, and institutions associated with IPE in its various forms. Comprehensively cross-referenced and indexed, each entry provides suggestions for further reading along with guides to more specialized sources. Selected entries include: * African Development Bank * benign neglect * Black Monday * casino capitalism * debt management * efficiency * floating exchange rates * General Agreement on Tariffs and Trade [GATT] *information society/economy * Organization of Petroleum-Exporting Countries [OPEC] * Microsoft * multinational corporations, definitions * NATO * patents * rent-seeking * Schellin, Thomas *tax havens * trusts * Value-Added Tax [VAT] * zero-sum games * and many more.
Download or read book The Lutheran World Almanac and Annual Encyclopedia for 1921 written by and published by . This book was released on 1921 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lutheran World Almanac and Annual Encyclopedia for written by and published by . This book was released on 1922 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Food Allergy written by and published by Elsevier. This book was released on 2024-06-21 with total page 2450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encyclopedia of Food Allergy, organized in 10 sections, with ~200 chapters, and written by world-renowned clinician-scientist authors, is the most comprehensive resource for food allergy ever compiled. With online and physical presence, intuitive and easily accessible organization of information, the reader can quickly access overview and general topics as well as detailed information to inform solutions to clinical or research questions. Research topics provide the necessary background for the novice as well as the details required for those in the field. Clinical topics provide comprehensive and practical information, with generous use of tables, figures, and key points/clinical pearls, to inform clinical decision-making, and promote evidence-based management decisions. Food allergy may affect up to 10% of the population in developed countries and appears to be increasing in prevalence worldwide, with many food allergies proving life-long, severe and potentially fatal. The last decade has witnessed a sea change response to the impact of food allergy through basic science research on the immunology, food science research on the triggers, clinical approaches to daily management, treatment and prevention, and an increasing understanding of the psychosocial and societal implications and how to address them. With the expanding breadth and depth of the field, there is no existing comprehensive resource available for those professionals interested in learning about or contributing to food allergy research and clinical care. This is a complete resource covering broad and detailed aspects of food allergy and adverse food reactions for clinicians, researchers, regulators, food industry, students and other stakeholders who need and will benefit from a rich resource with in-depth and practical information. - Presents in-depth, comprehensive coverage from an outstanding international author base of domain experts - Ideal for new researchers and clinicians who will have a single resource that includes general topics to get them started - Includes access to detailed information in their areas of work AND for many related topics that will help improve their research or clinical care
Download or read book Collier s Encyclopedia written by William Darrach Halsey and published by . This book was released on 1986 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Algorithms written by Ming-Yang Kao and published by Springer Science & Business Media. This book was released on 2008-08-06 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Springer’s renowned Major Reference Works, this awesome achievement provides a comprehensive set of solutions to important algorithmic problems for students and researchers interested in quickly locating useful information. This first edition of the reference focuses on high-impact solutions from the most recent decade, while later editions will widen the scope of the work. All entries have been written by experts, while links to Internet sites that outline their research work are provided. The entries have all been peer-reviewed. This defining reference is published both in print and on line.
Download or read book Encyclopedia of Neuroscience Volume 1 written by Larry R. Squire and published by Academic Press. This book was released on 2009-06-12 with total page 12505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of the Neuroscience explores all areas of the discipline in its focused entries on a wide variety of topics in neurology, neurosurgery, psychiatry and other related areas of neuroscience. Each article is written by an expert in that specific domain and peer reviewed by the advisory board before acceptance into the encyclopedia. Each article contains a glossary, introduction, a reference section, and cross-references to other related encyclopedia articles. Written at a level suitable for university undergraduates, the breadth and depth of coverage will appeal beyond undergraduates to professionals and academics in related fields.
Download or read book Encyclopedia of GIS written by Shashi Shekhar and published by Springer Science & Business Media. This book was released on 2007-12-12 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of GIS provides a comprehensive and authoritative guide, contributed by experts and peer-reviewed for accuracy, and alphabetically arranged for convenient access. The entries explain key software and processes used by geographers and computational scientists. Major overviews are provided for nearly 200 topics: Geoinformatics, Spatial Cognition, and Location-Based Services and more. Shorter entries define specific terms and concepts. The reference will be published as a print volume with abundant black and white art, and simultaneously as an XML online reference with hyperlinked citations, cross-references, four-color art, links to web-based maps, and other interactive features.
Download or read book Collier s Encyclopedia written by and published by . This book was released on 1962 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Encyclopedia Sinica written by Samuel Couling and published by . This book was released on 1917 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
